{"id":11412,"date":"2020-05-25T20:24:00","date_gmt":"2020-05-25T23:24:00","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=11412"},"modified":"2022-10-18T08:35:20","modified_gmt":"2022-10-18T11:35:20","slug":"the-power-of-visual-how-to-communicate-science","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/es\/el-poder-del-visual-como-comunicar-la-ciencia\/","title":{"rendered":"El poder de lo visual: c\u00f3mo comunicar la ciencia"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ning\u00fan cient\u00edfico produce para mantener su investigaci\u00f3n cerrada en una biblioteca, \u00bfverdad? Lo digo tambi\u00e9n como investigador. \u00a1Nuestra intenci\u00f3n es poder ayudar a la sociedad con nuestros descubrimientos! Bien, pero \u00bfqu\u00e9 tiene que ver la ciencia visual y de la comunicaci\u00f3n con esto? F\u00e1cil, ya llegar\u00e9 a eso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien, si nuestra intenci\u00f3n es hacer que nuestra investigaci\u00f3n llegue a m\u00e1s gente, dentro y fuera (a menudo) del mundo acad\u00e9mico, es importante que otros puedan entender nuestros an\u00e1lisis.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FORMAS DE COMUNICACI\u00d3N<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si nos fijamos en las diferentes formas de comunicar una tesis, un art\u00edculo, una publicaci\u00f3n en general, podemos encontrar algunas formas, como:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">video<\/span><\/li>\n<li><span style=\"font-weight: 400;\">visual<\/span><\/li>\n<li><span style=\"font-weight: 400;\">texto<\/span><\/li>\n<li><span style=\"font-weight: 400;\">pieza de sonido<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sin embargo, sobre todo en el \u00e1mbito acad\u00e9mico, lo m\u00e1s habitual es que la investigaci\u00f3n se comunique de forma textual. Lo cual puede ser correcto, pero a menudo no es la forma m\u00e1s eficaz de atraer la atenci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En realidad, una de las formas m\u00e1s eficaces de comunicar la ciencia hoy en d\u00eda es a trav\u00e9s de lo visual. Es decir, a trav\u00e9s de im\u00e1genes, ilustraciones, infograf\u00edas. Y es que, la infograf\u00eda, por ejemplo, nos permite trabajar no s\u00f3lo el contenido sino tambi\u00e9n una identificaci\u00f3n con el lector. Estos son algunos ejemplos de c\u00f3mo comunicar visualmente:<\/span><\/p>\n<h2>\u00a0<a href=\"https:\/\/blog.mindthegraph.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11335 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/04\/preview_227048.png\" alt=\"comunicar la ciencia de forma visual\" width=\"2400\" height=\"2400\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048.png 2400w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-300x300.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-1024x1024.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-150x150.png 150w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-768x768.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-1536x1536.png 1536w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-2048x2048.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a> \u00a0\u00a0<\/h2>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11013 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info.png\" alt=\"Infograf\u00eda sobre el coronavirus\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info.png 1200w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-300x300.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-1024x1024.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-150x150.png 150w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Entonces, podemos entender que trabajar con im\u00e1genes dentro de tus art\u00edculos y tesis puede ayudarte mucho, \u00bfverdad? Adem\u00e1s, este tipo de comunicaci\u00f3n es:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">m\u00e1s did\u00e1ctico; porque, a trav\u00e9s de las im\u00e1genes, cualquier persona puede entender mejor cualquier tema planteado, m\u00e1s f\u00e1cilmente.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">asertivo; su visi\u00f3n ser\u00e1 m\u00e1s clara<\/span><\/li>\n<li><span style=\"font-weight: 400;\">memorable; la gente recordar\u00e1 m\u00e1s f\u00e1cilmente su construcci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><br \/><span style=\"font-weight: 400;\">Es decir, cuando hablamos de investigaciones, tesis, art\u00edculos, ya sea para estudiantes de maestr\u00eda, doctorado, licenciatura o profesores, debemos tener en cuenta algunas facilidades que pueden ayudar a nuestro trabajo. Trabajar con lo visual para comunicar la ciencia, es sin duda una forma de mantener tu an\u00e1lisis m\u00e1s did\u00e1ctico y con mayor alcance dentro y fuera del mundo acad\u00e9mico.<\/span><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":11414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,40,958],"tags":[224,51,554,256,330,440,382,441],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Visual: How to Communicate Science - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Learn more ways to communicate science. 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