{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/de\/gesundheitskommunikation\/","title":{"rendered":"Der Erfolg der Gesundheitskommunikation"},"content":{"rendered":"<p>Sie erhalten eher relevante Informationen aus Bildern als aus Texten.<br \/>\nWoher wei\u00df ich das? Wegen der Gesundheitskommunikation.<\/p>\n<p>Es ist vielleicht eines der Dinge, die man nicht erkennt, bis jemand darauf hinweist, aber bei der Gesundheitskommunikation geht es um visuelle Informationen. Und wissen Sie, was noch? Sie funktioniert.<br \/>\nLassen Sie uns gemeinsam dar\u00fcber nachdenken. Informationen \u00fcber die Gesundheit m\u00fcssen nicht nur verl\u00e4sslich sein, sie m\u00fcssen es auch sein:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitiv und leicht zu verstehen<\/li>\n<li>Geeignet f\u00fcr verschiedene Arten von Medien<\/li>\n<li>Frei von Sprachbarrieren<\/li>\n<\/ul>\n<p>F\u00e4llt Ihnen ein anderes Kommunikationsinstrument ein, das alle drei Themenbereiche abdeckt?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"gesundheitskommunikation zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Gesundheitskommunikation hat dies herausgefunden <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">gro\u00dfe Wende<\/a> vor Jahrzehnten.<\/p>\n<p>In einer Zeit, in der die Menschen nur \u00fcber begrenzte Kommunikationskan\u00e4le verf\u00fcgten, wurde ein Instrument ben\u00f6tigt, das schnell genug war, um Fehlinformationen zu verhindern. Der Weg dazu war die breite Verbreitung informativer medizinischer Poster.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"Gesundheitskommunikation\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Sie m\u00f6gen jetzt komisch aussehen, aber <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">Gesundheitskommunikation schnell eskaliert<\/a> im Laufe der Jahre so weit, dass wir uns nicht mehr vorstellen k\u00f6nnen, wie es ohne lehrreiche Bilder funktionieren w\u00fcrde.<\/p>\n<p>Das ist mein Fehler. Wir k\u00f6nnen es uns vorstellen, und es gibt sie auch.<\/p>\n<p>Wissen Sie, was das ist?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"Gesundheitskommunikation\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Die Beipackzettel f\u00fcr Medikamente, die in Schachteln und Flaschen enthalten sind, sind so ziemlich das, was wir f\u00fcr die Wissenschaft im Allgemeinen tun.<\/p>\n<p>Wir f\u00fcgen eine ganze Menge Text zusammen und erwarten, dass sich die Leute f\u00fcr den Inhalt interessieren. Mit anderen Worten: Wir ignorieren die Attraktivit\u00e4t von Infografiken und unsere Vorliebe f\u00fcr visuelle Reize.<\/p>\n<p>Die Gesundheitskommunikation reibt uns seit Jahren ein <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">intelligente und einfache Art der Informationsvermittlung<\/a>. Wie w\u00e4re es, wenn alle Wissenschaftler daraus lernen und die Art und Weise, wie wir Wissenschaft vermitteln, \u00e4ndern?<\/p>\n<p>Oder vielleicht k\u00f6nnen wir einfach akzeptieren, dass unsere Forschung in einer Schachtel zerkn\u00fcllt oder schlimmstenfalls in den M\u00fcll geworfen wird.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"Gesundheitskommunikation\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sie erhalten eher relevante Informationen aus Bildern als aus Texten. Woher ich das wei\u00df? Wegen der Gesundheitskommunikation. Es ist vielleicht eines der Dinge, die man nicht erkennt, bis jemand darauf hinweist, aber bei der Gesundheitskommunikation geht es um visuelle Informationen. Und wissen Sie was noch? Sie funktioniert. Lassen Sie uns das gemeinsam durchdenken. Abgesehen von [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/de\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/de\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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