{"id":11412,"date":"2020-05-25T20:24:00","date_gmt":"2020-05-25T23:24:00","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=11412"},"modified":"2022-10-18T08:35:20","modified_gmt":"2022-10-18T11:35:20","slug":"the-power-of-visual-how-to-communicate-science","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/de\/die-kraft-der-visuellen-wie-man-wissenschaft-kommuniziert\/","title":{"rendered":"Die Macht des Visuellen: Wie man Wissenschaft kommuniziert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kein Wissenschaftler stellt seine Forschung in einer Bibliothek unter Verschluss, oder? Das sage ich auch als Forscher. Unser Ziel ist es, der Gesellschaft mit unseren Entdeckungen helfen zu k\u00f6nnen! Okay, aber was hat die Bild- und Kommunikationswissenschaft damit zu tun? Ganz einfach, dazu komme ich gleich.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn wir also mit unserer Forschung mehr Menschen innerhalb und (oft) au\u00dferhalb der akademischen Welt erreichen wollen, ist es wichtig, dass andere unsere Analysen verstehen k\u00f6nnen.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">WEGE DER KOMMUNIKATION<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wenn wir uns die verschiedenen Arten der Kommunikation einer Arbeit, eines Artikels oder einer Ver\u00f6ffentlichung im Allgemeinen ansehen, k\u00f6nnen wir einige Wege finden, wie zum Beispiel:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li><span style=\"font-weight: 400;\">visuell<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Text<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Klangst\u00fcck<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vor allem im akademischen Umfeld ist es jedoch \u00fcblich, die Forschung in Textform zu vermitteln. Das mag richtig sein, ist aber oft nicht der effizienteste Weg, um Aufmerksamkeit zu erregen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eine der effektivsten M\u00f6glichkeiten, Wissenschaft zu vermitteln, ist heute das Visuelle. Das hei\u00dft, durch Bilder, Illustrationen, Infografiken. Das liegt daran, dass zum Beispiel Infografiken es uns erm\u00f6glichen, nicht nur am Inhalt zu arbeiten, sondern auch eine Identifikation mit dem Leser herzustellen. Hier sind einige Beispiele daf\u00fcr, wie man visuell kommunizieren kann:<\/span><\/p>\n<h2>\u00a0<a href=\"https:\/\/blog.mindthegraph.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11335 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/04\/preview_227048.png\" alt=\"Wissenschaft visuell vermitteln\" width=\"2400\" height=\"2400\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048.png 2400w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-300x300.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-1024x1024.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-150x150.png 150w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-768x768.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-1536x1536.png 1536w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/04\/preview_227048-2048x2048.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a> \u00a0\u00a0<\/h2>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11013 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info.png\" alt=\"Infografik zum Coronavirus\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info.png 1200w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-300x300.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-1024x1024.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-150x150.png 150w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2020\/03\/covid-19-transmission-wuhan-study-info-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Wir k\u00f6nnen also verstehen, dass die Arbeit mit Bildern in Ihren Artikeln und Abschlussarbeiten Ihnen sehr helfen kann, oder? Dar\u00fcber hinaus ist diese Art der Kommunikation:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">didaktischer; denn durch Bilder kann jeder jedes Thema besser und leichter verstehen.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">durchsetzungsf\u00e4hig; Ihre Vision wird klarer sein<\/span><\/li>\n<li><span style=\"font-weight: 400;\">einpr\u00e4gsam; die Menschen werden sich leichter an Ihre Konstruktion erinnern.<\/span><\/li>\n<\/ul>\n<p><br \/><span style=\"font-weight: 400;\">Das hei\u00dft, wenn wir \u00fcber Forschungsarbeiten, Dissertationen und Artikel sprechen, sei es f\u00fcr Masterstudenten, Doktoranden, Studenten oder Lehrer, m\u00fcssen wir einige M\u00f6glichkeiten im Auge behalten, die unsere Arbeit unterst\u00fctzen k\u00f6nnen. Die Arbeit mit visuellen Mitteln zur Vermittlung von Wissenschaft ist sicherlich ein Weg, um Ihre Analyse didaktischer zu gestalten und eine gr\u00f6\u00dfere Reichweite innerhalb und au\u00dferhalb der akademischen Welt zu erzielen.<\/span><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":11414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,40,958],"tags":[224,51,554,256,330,440,382,441],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Visual: How to Communicate Science - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Learn more ways to communicate science. Believe us, communicate visually is the future, and can help your research a lot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/de\/die-kraft-der-visuellen-wie-man-wissenschaft-kommuniziert\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Visual: How to Communicate Science - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Learn more ways to communicate science. 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