{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/da\/6-ting-du-skal-vide-om-narkotika-reklamer-en-grafisk-guide\/","title":{"rendered":"6 ting, du b\u00f8r vide om l\u00e6gemiddelreklamer [en grafisk guide]."},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"stoffer\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1- Der er mange penge involveret<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Der bliver brugt milliarder af dollars p\u00e5 direkte tv-reklamer for receptpligtig medicin, og derfor bruger l\u00e6gerne mere tid p\u00e5 at tilbagevise markedsf\u00f8ringsp\u00e5stande end p\u00e5 at stille diagnoser. Derfor \u00f8nsker American Medical Association (AMA) at forbyde denne form for reklame.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kun USA og New Zealand tillader direkte markedsf\u00f8ring af receptpligtig medicin til forbrugerne, og det bliver ikke let at \u00e6ndre p\u00e5 det, for det drejer sig om enorme bel\u00f8b. Her er tallene for TV alene:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"l\u00e6gemiddelreklamer\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2- Der er endnu flere markedsf\u00f8ringspenge til l\u00e6ger<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Det er interessant at t\u00e6nke p\u00e5, at alle disse penge bliver brugt p\u00e5 mennesker, der ikke kan k\u00f8be l\u00e6gemidlerne direkte, og derfor er det kun en br\u00f8kdel af de store medicinalvirksomheders udgifter til markedsf\u00f8ring. I 2012 faldt markedsf\u00f8ringen direkte til forbrugerne til $3,47 milliarder, men $24 milliarder blev brugt p\u00e5 at promovere l\u00e6gemidlerne over for l\u00e6ger p\u00e5 mange forskellige m\u00e5der, f.eks. gratis frokoster eller kurser p\u00e5 smarte restauranter eller feriesteder. Det er en praksis, der rejser mange etiske sp\u00f8rgsm\u00e5l, som \"ordinerer l\u00e6gen den bedste medicin eller den, der er lavet af den, der gav ham en dyr middag\"?<\/span><\/p>\n<h3><strong>3- Big Pharmas markedsf\u00f8ring p\u00e5 nettet er stigende<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hvad med internettet? Selvf\u00f8lgelig er der en betydelig m\u00e6ngde penge til at henvende sig til l\u00e6ger, hovedsageligt i medicinske f\u00e6llesskaber via sociale medier. Klik p\u00e5 billedet nedenfor for at se nogle tal:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- Marketing vs. R&amp;D = Marketing vinder<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dette diagram viser os andelen af investeringer i marketing versus R&amp;D foretaget af Big Pharma-virksomheder p\u00e5 den bedst mulige m\u00e5de: et normaliseret scatter plot med kontekst. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">Tak til Randal Olson for det fremragende diagram og indl\u00e6g.<\/a><\/p>\n<p>Teknologi- og bilvirksomheder p\u00e5 listen er:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Som vi kan se, investerer medicinalvirksomheder mere i markedsf\u00f8ring end i udvikling af l\u00e6gemidler, selv sammenlignet med andre store industrier.<\/span><\/p>\n<h3><strong>5- Mest reklamerede: medicin mod erektil dysfunktion<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To l\u00e6gemidler mod erektil dysfunktion, Cialis og Viagra, l\u00e5 h\u00f8jt p\u00e5 listen over de fem mest annoncerede l\u00e6gemidler, sammen med en behandling mod leddegigt (Humira), en smertebehandling (Lyrica) og et l\u00e6gemiddel mod blodpropper (Eliquis).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det er interessant at bem\u00e6rke, at Viagra og Cialis, to 10 \u00e5r gamle l\u00e6gemidler, f\u00e5r mere opm\u00e6rksomhed og investering end et nyt l\u00e6gemiddel som Eliquis.<\/span><\/p>\n<h3><strong>6 - Brug mere, lev mindre<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Det land, der bruger flest penge p\u00e5 sundhed, er USA, men n\u00e5r det kommer til forventet levealder, ligger landet under gennemsnittet i forhold til andre rige lande (OECD), som vi kan se ovenfor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If\u00f8lge The Economist:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I 2013 brugte USA i gennemsnit $8.713 pr. person - to en halv gang s\u00e5 meget som OECD-gennemsnittet. Alligevel d\u00f8r den gennemsnitlige amerikaner 1,7 \u00e5r tidligere end den gennemsnitlige OECD-borger.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Jeg siger ikke, at der er en reel sammenh\u00e6ng mellem markedsf\u00f8ringsbudget for erektionsmedicin og forventet levealder, men jeg kan ikke lade v\u00e6re med at t\u00e6nke, at USA bruger for mange penge og opm\u00e6rksomhed p\u00e5 en form for behandling, der ikke er s\u00e5 livreddende, som Marvin Gaye fik os til at tro: den seksuelle helbredelse.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"l\u00e6gemiddelreklamer\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1. Der er mange penge involveret Der bliver brugt milliarder af dollars p\u00e5 direkte tv-reklamer for receptpligtig medicin, og derfor bruger l\u00e6gerne mere tid p\u00e5 at tilbagevise markedsf\u00f8ringsp\u00e5stande end p\u00e5 at stille diagnoser. Derfor \u00f8nsker den amerikanske l\u00e6geforening (AMA) at forbyde denne form for reklame. Kun USA og New Zealand tillader [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/da\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 things you should know about drug ads\" \/>\n<meta property=\"og:description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/da\/6-asja-mida-peaksite-teadma-ravimireklaamide-kohta-graafiline-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T14:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T01:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 things you should know about drug ads [a graphical guide] - 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