{"id":9243,"date":"2019-07-25T18:41:09","date_gmt":"2019-07-25T21:41:09","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=9243"},"modified":"2022-10-18T08:30:16","modified_gmt":"2022-10-18T11:30:16","slug":"science-communication-3","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/veda-komunikace-3\/","title":{"rendered":"Atraktivn\u00ed v\u011bdeck\u00e1 komunikace proti fale\u0161n\u00fdm zpr\u00e1v\u00e1m"},"content":{"rendered":"<p style=\"text-align: justify;\">V\u011bda m\u016f\u017ee zm\u011bnit sv\u011bt. To znamen\u00e1, \u017ee jako v\u011bdci m\u00e1me obrovskou moc. Ale kolik lid\u00ed v\u00ed o na\u0161em v\u00fdzkumu? A kolik lid\u00ed ovliv\u0148ujeme sv\u00fdmi daty? Pokud chceme prost\u0159ednictv\u00edm v\u011bdy zlep\u0161it na\u0161i spole\u010dnost, mus\u00edme mluvit o komunikaci v\u011bdy.<\/p>\n<p style=\"text-align: justify;\">V\u00fdzkumn\u00ed pracovn\u00edci neur\u010duj\u00ed podobu dne\u0161n\u00edch ve\u0159ejn\u00fdch debat. Nejhor\u0161\u00ed je, \u017ee sledujeme, jak v na\u0161\u00ed spole\u010dnosti vznikaj\u00ed pseudov\u011bda a fale\u0161n\u00e9 zpr\u00e1vy. M\u00e1me ve\u0161ker\u00e9 v\u011bdeck\u00e9 poznatky, jak p\u0159edch\u00e1zet \u0159ad\u011b nemoc\u00ed, jako jsou spalni\u010dky. A p\u0159esto kv\u016fli nim st\u00e1le um\u00edraj\u00ed d\u011bti. V \u010dem je probl\u00e9m? Na\u0161e znalosti se nedost\u00e1vaj\u00ed k mnoha lidem. M\u00edsto toho se dokonce pot\u00fdk\u00e1me s probl\u00e9my p\u0159i komunikaci v\u011bdy s ostatn\u00edmi v\u011bdci.<\/p>\n<p style=\"text-align: justify;\">Podle zaj\u00edmav\u00e9ho <a href=\"https:\/\/theconversation.com\/academics-can-change-the-world-if-they-stop-talking-only-to-their-peers-55713\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nek z rozhovoru<\/a>, na\u0161e v\u011bdeck\u00e1 data jsou \"<em>p\u0159ev\u00e1\u017en\u011b v akademick\u00fdch \u010dasopisech, kter\u00e9 \u010dtou t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na\u0161i kolegov\u00e9.<\/em>\u00a0Odhaduje se, \u017ee pr\u016fm\u011brn\u00fd \u010dl\u00e1nek v \u010dasopise si kompletn\u011b p\u0159e\u010dte maxim\u00e1ln\u011b deset lid\u00ed.\" Krom\u011b toho \"<em>ro\u010dn\u011b je publikov\u00e1no a\u017e 1,5 milionu recenzovan\u00fdch \u010dl\u00e1nk\u016f.<\/em> Mnoh\u00e9 z nich jsou v\u0161ak ignorov\u00e1ny i v r\u00e1mci v\u011bdeck\u00fdch komunit - 82% \u010dl\u00e1nk\u016f publikovan\u00fdch v humanitn\u00edch [\u010dasopisech] nen\u00ed ani jednou citov\u00e1no.\"<\/p>\n<p style=\"text-align: justify;\">O tom, jak zlep\u0161it v\u011bdeckou komunikaci v akademick\u00e9m prost\u0159ed\u00ed, jsem ji\u017e psal. M\u016f\u017eete si o tom p\u0159e\u010d\u00edst v\u00edce:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/explaining-science\/#.XTobC-hKj4Y\" target=\"_blank\" rel=\"noopener\">Vysv\u011btlov\u00e1n\u00ed v\u011bdy ostatn\u00edm lidem<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/graphical-abstract-for-elsevier\/#.XTobbOhKj4Y\" target=\"_blank\" rel=\"noopener\">V\u00fdukov\u00fd program: Jak vytvo\u0159it grafick\u00fd abstrakt pro Elsevier<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/plan-design-graphical-abstract\/#.XTobXOhKj4Y\" target=\"_blank\" rel=\"noopener\">Jak napl\u00e1novat a navrhnout grafick\u00fd abstrakt ve t\u0159ech kroc\u00edch<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Jak ale zlep\u0161it komunikaci o v\u011bd\u011b pro \u0161irokou ve\u0159ejnost?<\/strong><\/h2>\n<p style=\"text-align: justify;\">V rozhovoru se p\u00ed\u0161e o \"intelektu\u00e1ln\u00ed misi\". Podle \u010dl\u00e1nku, <em>\"n\u011bkte\u0159\u00ed akademici trvaj\u00ed na tom, \u017ee nen\u00ed jejich \u00fakolem ps\u00e1t pro \u0161irokou ve\u0159ejnost. Nazna\u010duj\u00ed, \u017ee by to znamenalo, \u017ee \"opou\u0161t\u011bj\u00ed sv\u00e9 posl\u00e1n\u00ed intelektu\u00e1l\u016f\". Necht\u011bj\u00ed m\u00edt pocit, \u017ee \"hloupnou\" slo\u017eit\u00e9 my\u0161len\u00ed a argumenty. Protiargumentem je, \u017ee akademici nemohou p\u016fsobit izolovan\u011b od zcela re\u00e1ln\u00fdch probl\u00e9m\u016f sv\u011bta.\"<\/em><\/p>\n<p style=\"text-align: justify;\">Zept\u00e1m se v\u00e1s, co se stane, kdy\u017e lidem vysv\u011btl\u00edte, \u010d\u00edm se \u017eiv\u00edte? Jak snadn\u00e9 to je? Zn\u00ed to, jako byste mluvil jin\u00fdm a nudn\u00fdm v\u011bdeck\u00fdm jazykem? Nebo mluv\u00edte jako bl\u00e1zniv\u00fd v\u011bdec, kter\u00fd d\u011bl\u00e1 podivn\u00e9 experimenty jako ve filmu?<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9249\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/9fd13d793fd6d40f50ce48004880b06a.gif\" alt=\"9fd13d793fd6d40f50ce48004880b06a\" width=\"600\" height=\"260\" \/><\/p>\n<p style=\"text-align: justify;\">Kl\u00ed\u010dem k boji proti pseudov\u011bd\u011b je v\u0161ak osloven\u00ed \u0161irok\u00e9 ve\u0159ejnosti. Kdy\u017e si uv\u011bdom\u00edme v\u00fdznam v\u011bdy, pochop\u00edme, \u017ee je sou\u010d\u00e1st\u00ed na\u0161\u00ed pr\u00e1ce sd\u00edlet na\u0161e v\u00fdsledky srozumiteln\u00fdm zp\u016fsobem.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9250\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/capturar.jpg\" alt=\"Capturar\" width=\"423\" height=\"482\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/capturar.jpg 423w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/capturar-263x300.jpg 263w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<p style=\"text-align: justify;\">Vytvo\u0159ili jsme Mind the Graph pot\u00e9, co jsme rozpoznali mezeru v komunikaci o v\u011bd\u011b a pochopili, jak je d\u016fle\u017eit\u00e9 ji zm\u011bnit. Navrhujeme poutav\u00fd p\u0159\u00edstup prost\u0159ednictv\u00edm vizu\u00e1ln\u00edch zdroj\u016f jako v\u011bdeck\u00fdch ilustrac\u00ed. C\u00edlem na\u0161\u00ed platformy je tedy pos\u00edlit postaven\u00ed v\u011bdc\u016f a propojit lidi pomoc\u00ed srozumiteln\u00e9ho a zaj\u00edmav\u00e9ho jazyka. Pod\u00edvejte se na n\u011bkolik p\u0159\u00edklad\u016f v\u00fdtvor\u016f vytvo\u0159en\u00fdch pomoc\u00ed Mind the Graph:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/caffeine\/#.XTof9OhKj4Y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9254\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1.png\" alt=\"n\u00e1hled_99571-2-1\" width=\"650\" height=\"354\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1.png 989w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1-300x163.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/preview_99571-2-1-1-768x419.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/caffeine\/#.XTof9OhKj4Y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9255\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/caffeine-dependence.png\" alt=\"z\u00e1vislost na kofeinu\" width=\"650\" height=\"354\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/caffeine-dependence.png 989w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/caffeine-dependence-300x163.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/caffeine-dependence-768x419.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/mindthegraph.com\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9224\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/cover-toucan-2-1024x590.png\" alt=\"kryt toucan 2\" width=\"640\" height=\"369\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2-1024x590.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2-300x173.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2-768x443.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/cover-toucan-2.png 1169w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/ocean-acidification-consequences\/#.XTogoOhKj4Y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9256 size-large\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/ocean-acidification-1024x785.png\" alt=\"okyselen\u00ed oce\u00e1nu\" width=\"640\" height=\"491\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/ocean-acidification.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/ocean-acidification-300x230.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/ocean-acidification-768x589.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/brain-damage-pig-brains-alive-hours-death\/#.XTogqOhKj4Y\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-9257\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/07\/brain-damage-nature-683x1024.png\" alt=\"povaha po\u0161kozen\u00ed mozku\" width=\"640\" height=\"960\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/brain-damage-nature-683x1024.png 683w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/brain-damage-nature-200x300.png 200w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/07\/brain-damage-nature-768x1152.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">V\u00edce informac\u00ed si m\u016f\u017eete p\u0159e\u010d\u00edst na:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/neurological-disorders\/#.XTobIOhKj4Y\" target=\"_blank\" rel=\"noopener\">Neurologick\u00e9 poruchy: vyu\u017eit\u00ed l\u00e9ka\u0159sk\u00fdch ilustrac\u00ed v komunikaci s pacienty<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/science-education\/#.XTomH-hKj4Y\" target=\"_blank\" rel=\"noopener\">P\u0159\u00edrodov\u011bdn\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed: 03 zp\u016fsob\u016f, jak zlep\u0161it v\u00fduku<\/a><\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/blog.mindthegraph.com\/chemical-structure\/#.XTomQehKj4Y\" target=\"_blank\" rel=\"noopener\">Chemick\u00e1 struktura: Pou\u017eit\u00ed ilustrac\u00ed k vysv\u011btlen\u00ed chemie<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pokud souhlas\u00edte s t\u00edm, \u017ee je t\u0159eba zlep\u0161it komunikaci o v\u011bd\u011b, a chcete tak\u00e9 oslovit v\u00edce lid\u00ed, vyzkou\u0161ejte Mind the Graph zdarma:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/mindthegraph.com\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6577\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2017\/01\/start_get-mind-the-graph-medical-illustrations.png\" alt=\"pozor na grafick\u00e9 v\u011bdeck\u00e9 ilustrace\" width=\"310\" height=\"100\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2017\/01\/start_get-mind-the-graph-medical-illustrations.png 310w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2017\/01\/start_get-mind-the-graph-medical-illustrations-300x97.png 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u011bda m\u016f\u017ee zm\u011bnit sv\u011bt. To znamen\u00e1, \u017ee jako v\u011bdci m\u00e1me obrovskou moc. Ale kolik lid\u00ed v\u00ed o na\u0161em v\u00fdzkumu? A kolik lid\u00ed ovliv\u0148ujeme sv\u00fdmi daty? Pokud chceme prost\u0159ednictv\u00edm v\u011bdy zlep\u0161it na\u0161i spole\u010dnost, mus\u00edme mluvit o komunikaci v\u011bdy. V\u011bdci dnes neformuj\u00ed ve\u0159ejnost, ale [...]<\/p>","protected":false},"author":11,"featured_media":9260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[307,96,299,331,328,554,250,330,319,964,775,333,332],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An attractive science communication against fake news - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"If we want to improve our society through science, we need to talk about science communication. 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