{"id":8462,"date":"2019-03-10T14:33:26","date_gmt":"2019-03-10T17:33:26","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=8462"},"modified":"2022-11-24T12:25:26","modified_gmt":"2022-11-24T15:25:26","slug":"science-communication-2","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/veda-komunikace-2\/","title":{"rendered":"Komunikace o v\u011bd\u011b: zlep\u0161en\u00ed p\u0159\u00edbalov\u00e9 informace pro pacienty"},"content":{"rendered":"<p>Zlep\u0161en\u00ed v\u011bdeck\u00e9 komunikace je d\u016fle\u017eit\u00e9 pro osloven\u00ed v\u00edce lid\u00ed a boj proti dezinformac\u00edm. Ilustrace jsou k tomu mocn\u00fdm n\u00e1strojem. Jako lid\u00e9 jsme vizu\u00e1ln\u00ed druh a obr\u00e1zky n\u00e1m pom\u00e1haj\u00ed pochopit n\u011bco na prvn\u00ed pohled, proto\u017ee velk\u00e9 procento lidsk\u00e9ho mozku se v\u011bnuje vizu\u00e1ln\u00edmu zpracov\u00e1n\u00ed.<\/p>\n<p>Kdy\u017e v\u0161ak p\u0159em\u00fd\u0161l\u00edme o komunikaci ve v\u011bd\u011b, obvykle mluv\u00edme o grafick\u00fdch abstraktech \u010dl\u00e1nk\u016f, prezentac\u00ed nebo soci\u00e1ln\u00edch m\u00e9di\u00ed. Rozd\u00edl je v\u0161ak je\u0161t\u011b v\u011bt\u0161\u00ed.<\/p>\n<h3>Co kdy\u017e pou\u017eijeme ikony, aby byl informa\u010dn\u00ed let\u00e1k pro pacienty srozumiteln\u011bj\u0161\u00ed?<\/h3>\n<p>Pou\u017e\u00edv\u00e1n\u00ed pouze textu se slo\u017eit\u00fdm jazykem m\u016f\u017ee pacienta zm\u00e1st a ohrozit l\u00e9\u010dbu. Proto jsme vytvo\u0159ili n\u011bkolik \u0161ablon pro let\u00e1ky.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8482\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/03\/image-48.png\" alt=\"obr\u00e1zek (48)\" width=\"709\" height=\"337\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-48.png 709w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-48-300x143.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8483\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/03\/image-50-1024x476.png\" alt=\"obr\u00e1zek (50)\" width=\"720\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-50-1024x476.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-50-300x139.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-50-768x357.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-50.png 1057w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ikony jsou tak\u00e9 u\u017eite\u010dn\u00e9 pro vysv\u011btlen\u00ed, kdo m\u016f\u017ee pilulky u\u017e\u00edvat a kdo je bezpe\u010dnostn\u00ed nebo rizikovou skupinou:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8484\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2019\/03\/image-49.png\" alt=\"obr\u00e1zek (49)\" width=\"450\" height=\"161\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-49.png 397w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-49-300x107.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>C\u00edlem je pom\u00e1hat pacient\u016fm a usnad\u0148ovat komunikaci mezi l\u00e9ka\u0159i, l\u00e9k\u00e1rn\u00edky a pacienty obecn\u011b, aby jim byla poskytnuta co nejlep\u0161\u00ed l\u00e9\u010dba. Existuje mnoho zp\u016fsob\u016f, jak zlep\u0161it komunikaci ve v\u011bd\u011b, proto je d\u016fle\u017eit\u00e9 p\u0159em\u00fd\u0161let o tom, jak je v\u011bda ka\u017edodenn\u011b zapojov\u00e1na do na\u0161eho \u017eivota.<\/p>\n<p>Tyto modely let\u00e1k\u016f jsme vytvo\u0159ili pomoc\u00ed Mind the Graph a v\u0161echny tyto ikony jsou k dispozici v na\u0161\u00ed platform\u011b. Pokud je chcete pou\u017e\u00edvat i vy, za\u010dn\u011bte s t\u00edm nyn\u00ed zdarma:<\/p>\n<p><a href=\"https:\/\/mindthegraph.com\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6111 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/02\/preview-63724f-300x65.png\" alt=\"infografika63724 (1)\" width=\"300\" height=\"65\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-63724f-300x65.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-63724f-768x167.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-63724f-1024x223.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/02\/preview-63724f.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Zlep\u0161en\u00ed v\u011bdeck\u00e9 komunikace je d\u016fle\u017eit\u00e9 pro osloven\u00ed v\u00edce lid\u00ed a boj proti dezinformac\u00edm. Ilustrace jsou k tomu mocn\u00fdm n\u00e1strojem. Jako lid\u00e9 jsme vizu\u00e1ln\u00ed druh a obr\u00e1zky n\u00e1m pom\u00e1haj\u00ed pochopit n\u011bco na prvn\u00ed pohled, proto\u017ee velk\u00e9 procento lidsk\u00e9ho mozku se v\u011bnuje vizu\u00e1ln\u00edmu zpracov\u00e1n\u00ed. Kdy\u017e se v\u0161ak zamysl\u00edme nad t\u00edm, co je to [...]<\/p>","protected":false},"author":11,"featured_media":8482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40,195,958,957],"tags":[96,274,98,92,296],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Science Communication improving the Patient information leaflet<\/title>\n<meta name=\"description\" content=\"Science communication is important to reach more people and fight against misinformation. Illustrations are a powerful tool to do that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/veda-komunikace-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Science Communication improving the Patient information leaflet\" \/>\n<meta property=\"og:description\" content=\"Science communication is important to reach more people and fight against misinformation. Illustrations are a powerful tool to do that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/veda-komunikace-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-10T17:33:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T15:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2019\/03\/image-48.png\" \/>\n\t<meta property=\"og:image:width\" content=\"709\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabiola Soares\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabiola Soares\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Science Communication improving the Patient information leaflet","description":"Science communication is important to reach more people and fight against misinformation. 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