{"id":6225,"date":"2018-08-08T15:53:52","date_gmt":"2018-08-08T18:53:52","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=6225"},"modified":"2022-10-18T08:24:35","modified_gmt":"2022-10-18T11:24:35","slug":"external-diffusion","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/vnejsi-difuze\/","title":{"rendered":"Roz\u0161i\u0159te sv\u016fj v\u00fdzkum pomoc\u00ed extern\u00ed dif\u00faze!"},"content":{"rendered":"

\"Domn\u00edv\u00e1me se, \u017ee publikov\u00e1n\u00ed \u010dl\u00e1nku nen\u00ed pro v\u011bdce kone\u010dn\u00fdm c\u00edlem.\"<\/a>. Ud\u011blali jsme mal\u00fd rozhovor s External Diffusion o jejich pr\u00e1ci a o tom, jak zlep\u0161uj\u00ed komunikaci o v\u011bd\u011b. Pod\u00edvejte se na n\u011bj!<\/p>\n

1. Co bylo zlomov\u00fdm bodem pro zalo\u017een\u00ed spole\u010dnosti External Diffusion?<\/h4>\n

Jako v\u011bdec c\u00edtil Damien pot\u0159ebu pod\u011blit se o svou pr\u00e1ci jin\u00fdm zp\u016fsobem, krom\u011b v\u011bdeck\u00fdch \u010dl\u00e1nk\u016f a sd\u011blen\u00ed na konferenc\u00edch. Zalo\u017eil si osobn\u00ed blog a za\u010dal b\u00fdt aktivn\u00ed na Twitteru. Psan\u00ed blogov\u00fdch p\u0159\u00edsp\u011bvk\u016f o v\u011bdeck\u00fdch prac\u00edch (vlastn\u00edch nebo o n\u011bjak\u00e9m jin\u00e9m zaj\u00edmav\u00e9m d\u00edle nalezen\u00e9m v literatu\u0159e) bylo cvi\u010den\u00edm, kter\u00e9 ho velmi bavilo. Jde o to pou\u017e\u00edvat alternativn\u00ed komunika\u010dn\u00ed styl, kter\u00fd se vymyk\u00e1 stroh\u00e9mu pl\u00e1tnu v\u011bdeck\u00e9 komunikace a vyh\u00fdb\u00e1 se jej\u00edmu \u017eargonu. Nicm\u00e9n\u011b i p\u0159es snahu o osv\u011btu si p\u0159i pohledu na statistiky webov\u00fdch str\u00e1nek uv\u011bdomil, \u017ee je velmi slo\u017eit\u00e9 tyto \u010dl\u00e1nky dostat do o\u010d\u00ed.<\/p>\n

Na ja\u0159e 2015 p\u0159i rozhovoru se sv\u00fdm bratrem Alexem, kter\u00fd podnik\u00e1 v oblasti webov\u00fdch a soci\u00e1ln\u00edch m\u00e9di\u00ed, vznikl n\u00e1pad: webov\u00e9 centrum, kter\u00e9 by zaru\u010dilo relevantn\u00ed a masivn\u00ed publikum pro autory v\u011bdeck\u00fdch publikac\u00ed, kte\u0159\u00ed cht\u011bj\u00ed blogovat sv\u00e9 \u010dl\u00e1nky. Damien p\u0159i\u0161el na to, co v\u0161echno by auto\u0159i r\u00e1di vyu\u017eili. Alex p\u0159i\u0161el s technick\u00fdmi \u0159e\u0161en\u00edmi a n\u00e1vrhy, kter\u00e9 by nab\u00eddly je\u0161t\u011b v\u00edce. Spole\u010dn\u011b navrhli webov\u00e9 str\u00e1nky a za\u010dali nab\u00edrat prvn\u00ed p\u0159isp\u011bvatele a sleduj\u00edc\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Webov\u00e9 str\u00e1nky byly spu\u0161t\u011bny v \u0159\u00edjnu 2015.<\/p>\n

2. Jak m\u016f\u017ee vn\u011bj\u0161\u00ed dif\u00faze pomoci v\u011bdc\u016fm p\u0159i sd\u011blov\u00e1n\u00ed jejich v\u00fdsledk\u016f?<\/h4>\n

Domn\u00edv\u00e1me se, \u017ee publikov\u00e1n\u00ed \u010dl\u00e1nek nen\u00ed pro v\u011bdce kone\u010dnou stanic\u00ed.<\/a>. V\u011bt\u0161ina v\u00fdzkumn\u00edk\u016f c\u00edt\u00ed pot\u0159ebu hovo\u0159it o sv\u00fdch zji\u0161t\u011bn\u00edch dopl\u0148uj\u00edc\u00edm zp\u016fsobem. Nap\u0159\u00edklad chod\u00ed vystupovat na konference, aby se ujistili, \u017ee se o jejich pr\u00e1ci dozv\u00ed komunita. N\u011bkdy vyu\u017e\u00edvaj\u00ed slu\u017eeb komunika\u010dn\u00edho odd\u011blen\u00ed univerzity, aby se dostali k \u0161irok\u00e9mu tisku. N\u011bkte\u0159\u00ed tak\u00e9 komunikuj\u00ed p\u0159\u00edmo prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed. Blogov\u00e1n\u00ed je dal\u0161\u00edm kan\u00e1lem v\u011bdeck\u00e9 komunikace, \u0161\u00ed\u0159en\u00ed, osv\u011bty, propagace (\u0159\u00edkejte tomu, jak chcete). Abyste prost\u0159ednictv\u00edm blogov\u00e1n\u00ed dos\u00e1hli dopadu, nesta\u010d\u00ed jen ps\u00e1t skv\u011bl\u00fd obsah, ale pot\u0159ebujete i \u0161irok\u00e9 a relevantn\u00ed publikum.<\/p>\n

P\u0159\u00edsp\u011bvek na blogu External Diffusion se skl\u00e1d\u00e1 ze str\u00e1nky s v\u00edce odd\u00edly, na kter\u00e9 lze um\u00edstit r\u016fzn\u00e9 typy poutav\u00e9ho obsahu (infografiky, ilustrace, v\u00edce odkaz\u016f, \u017eivotopis autora, video atd.). Obsah poskytuje autor na z\u00e1klad\u011b n\u00e1mi navr\u017een\u00e9 \u0161ablony. Na po\u017e\u00e1d\u00e1n\u00ed pom\u016f\u017eeme s tvorbou obsahu. Silnou str\u00e1nkou Extern\u00ed dif\u00faze je publikum a aktivn\u00ed p\u016fsoben\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Jakmile je p\u0159\u00edsp\u011bvek na webu \u017eiv\u011b zve\u0159ejn\u011bn, aktivujeme skute\u010dn\u00fd komunika\u010dn\u00ed pl\u00e1n, abychom zajistili, \u017ee p\u0159\u00edsp\u011bvek a \u010dl\u00e1nek budou diskutov\u00e1ny online p\u0159\u00edslu\u0161nou komunitou.<\/p>\n

\"Pokud<\/a><\/p>\n

3. Jak\u00e1 byla reakce v\u011bdeck\u00e9 komunity na va\u0161i pr\u00e1ci?<\/h4>\n

Za\u010d\u00ednali jsme s hrstkou p\u0159\u00edsp\u011bvk\u016f a prakticky \u017e\u00e1dn\u00fdmi sleduj\u00edc\u00edmi na soci\u00e1ln\u00edch s\u00edt\u00edch. Nyn\u00ed publikujeme jeden p\u0159\u00edsp\u011bvek zhruba ka\u017ed\u00fd t\u00fdden a publikum velmi rychle roste (nap\u0159. > 5000 sleduj\u00edc\u00edch na Twitteru<\/a>). V\u00fdznamn\u00e1 je vysok\u00e1 m\u00edra zapojen\u00ed (RT, lajk\u016f atd.), kterou na\u0161e p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch generuj\u00ed, a po\u010det \"proklik\u016f\" ke skute\u010dn\u00e9mu v\u011bdeck\u00e9mu \u010dl\u00e1nku, kter\u00fd cht\u011bj\u00ed auto\u0159i propagovat. Od komunity dost\u00e1v\u00e1me mnoho pozitivn\u00edch koment\u00e1\u0159\u016f, a to n\u00e1s velmi t\u011b\u0161\u00ed!<\/p>\n

4. Jak\u00e9 jsou dal\u0161\u00ed kroky pro vn\u011bj\u0161\u00ed dif\u00fazi?<\/h4>\n

Dal\u0161\u00edm krokem pro rozvoj za\u010d\u00ednaj\u00edc\u00edho podniku je vytvo\u0159en\u00ed udr\u017eiteln\u00e9ho obchodn\u00edho modelu. Hled\u00e1me institucion\u00e1ln\u00ed partnery - univerzity, v\u00fdzkumn\u00e1 konsorcia, s\u00edt\u011b atd. - kte\u0159\u00ed by cht\u011bli pravideln\u011b vyu\u017e\u00edvat na\u0161e slu\u017eby. Chceme pokra\u010dovat v budov\u00e1n\u00ed na\u0161eho publika na soci\u00e1ln\u00edch s\u00edt\u00edch. Brzy tak\u00e9 nab\u00eddneme zpoplatn\u011bn\u00e9 slu\u017eby pro p\u0159\u00edpravu obsahu, jako jsou infografiky, ilustrace, videa a populariza\u010dn\u00ed \u010dl\u00e1nky. V neposledn\u00ed \u0159ad\u011b m\u00e1me str\u00e1nka blogu pro hosty<\/a> kde zve\u0159ej\u0148ujeme extern\u00ed p\u0159\u00edsp\u011bvky na r\u016fzn\u00e1 t\u00e9mata souvisej\u00edc\u00ed s publikov\u00e1n\u00edm a v\u00fdzkumem; pl\u00e1nujeme tuto str\u00e1nku obohatit, abychom mohli pokra\u010dovat v konverzaci s komunitou (n\u00e1vrhy v\u00edt\u00e1ny!).<\/p>\n

\"Roz\u0161i\u0159te<\/a><\/p>\n

5. Jak si p\u0159edstavujete, \u017ee bude vypadat v\u011bdeck\u00e1 komunikace za p\u00e1r let?<\/h4>\n

V\u011bdeck\u00e1 komunikace m\u00e1 v\u00edce podob. V\u017edy budou existovat v\u011bdci, kte\u0159\u00ed si mysl\u00ed, \u017ee jejich pr\u00e1ce \"mluv\u00ed samy za sebe\" a nepot\u0159ebuj\u00ed \u017e\u00e1dnou dal\u0161\u00ed formu osv\u011bty. A v n\u011bkter\u00fdch p\u0159\u00edpadech to skute\u010dn\u011b m\u016f\u017ee fungovat pro to, co cht\u011bj\u00ed d\u011blat. V\u011bdeck\u00e1 komunikace se v\u0161ak nach\u00e1z\u00ed uprost\u0159ed revoluce: otev\u0159en\u00fd p\u0159\u00edstup, otev\u0159en\u00e1 v\u011bda, otev\u0159en\u00e1 data, preprinty, postpublika\u010dn\u00ed recenzn\u00ed \u0159\u00edzen\u00ed, kolaborativn\u00ed publikace atd. Soci\u00e1ln\u00ed m\u00e9dia tak\u00e9 zn\u00e1sobuj\u00ed zdroje informac\u00ed. V tomto toku informac\u00ed bude z pohledu v\u011bdeck\u00e9ho autora st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed um\u011bt vyniknout. \u0158\u00edzen\u00ed online p\u0159\u00edtomnosti a e-reputace tak bude nutnost\u00ed.<\/p>\n

Z pohledu \u010dten\u00e1\u0159e, kter\u00fd se mus\u00ed vypo\u0159\u00e1dat se sou\u010dasn\u00fdm informa\u010dn\u00edm p\u0159etlakem, \u010dten\u00ed v\u011bdeck\u00fdch blog\u016f je dobr\u00fd n\u00e1pad<\/a>. Co se t\u00fd\u010de forem komunikace, inovace se ji\u017e objevily v podob\u011b interaktivn\u00edch plak\u00e1t\u016f, chat\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, \u017eiv\u00fdch vide\u00ed atd. P\u0159esto v\u011b\u0159\u00edme, \u017ee star\u00fd dobr\u00fd pap\u00edr p\u0159e\u017eije je\u0161t\u011b dlouh\u00e1 l\u00e9ta, proto\u017ee v\u011bdeck\u00e1 komunikace nen\u00ed jen o p\u0159ed\u00e1v\u00e1n\u00ed siln\u00fdch sd\u011blen\u00ed, ale tak\u00e9 o p\u0159esn\u00e9m a podrobn\u00e9m sd\u00edlen\u00ed metod a dat, kter\u00e9 umo\u017en\u00ed komunit\u011b nav\u00e1zat na st\u00e1vaj\u00edc\u00ed pr\u00e1ci a d\u00e1le postupovat. Pravd\u011bpodobn\u011b st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm \u00fakolem pro komunik\u00e1tory v\u011bdy bude zapojen\u00ed spole\u010dnosti, m\u00e9di\u00ed a dokonce i politick\u00e9 sf\u00e9ry, aby pomohli racionalizovat p\u0159edpojat\u00e9 v\u011bdeck\u00e9 debaty (migrace, zm\u011bna klimatu, vakc\u00edny atd.). V dne\u0161n\u00ed komunika\u010dn\u00ed hore\u010dce lze snadno p\u0159ed\u00e1vat zkratkovit\u00e1 sd\u011blen\u00ed a v\u011bdci mus\u00ed pomoci toto vyvracet.<\/p>","protected":false},"excerpt":{"rendered":"

\"Domn\u00edv\u00e1me se, \u017ee publikov\u00e1n\u00ed \u010dl\u00e1nku nen\u00ed pro v\u011bdce kone\u010dn\u00fdm c\u00edlem.\" Ud\u011blali jsme mal\u00fd rozhovor s External Diffusion o jejich pr\u00e1ci a o tom, jak zlep\u0161uj\u00ed v\u011bdeckou komunikaci. Pod\u00edvejte se na n\u011bj! 1. Co bylo zlomov\u00fdm bodem pro zalo\u017een\u00ed spole\u010dnosti External Diffusion? Damien jako v\u011bdec c\u00edtil pot\u0159ebu sd\u00edlet svou pr\u00e1ci s ostatn\u00edmi [...].<\/p>","protected":false},"author":4,"featured_media":6227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[959,28],"tags":[554,964,775,777],"yoast_head":"\nSpread your research with External Diffusion! - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\""We consider that publishing a paper is not the endpoint for a scientist". We did a little interview with External Diffusion. Check it out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/vnejsi-difuze\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spread your research with External Diffusion! - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\""We consider that publishing a paper is not the endpoint for a scientist". We did a little interview with External Diffusion. Check it out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/vnejsi-difuze\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T18:53:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:24:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/09\/man-person-hands-coffee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spread your research with External Diffusion! - Mind the Graph Blog","description":"\"We consider that publishing a paper is not the endpoint for a scientist\". 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/cs\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/6225"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=6225"}],"version-history":[{"count":6,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/6225\/revisions"}],"predecessor-version":[{"id":7464,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/6225\/revisions\/7464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media\/6227"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=6225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}