{"id":5600,"date":"2018-09-05T18:36:56","date_gmt":"2018-09-05T21:36:56","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5600"},"modified":"2022-10-18T08:24:33","modified_gmt":"2022-10-18T11:24:33","slug":"art-of-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/umeni-komunikace\/","title":{"rendered":"Um\u011bn\u00ed komunikace"},"content":{"rendered":"<p>Ka\u017ed\u00fd den jsme zahlcov\u00e1ni informacemi ve v\u0161ech form\u00e1tech. Nikdy nebylo snaz\u0161\u00ed se informovat. Nikdy v\u0161ak tak\u00e9 nebylo obt\u00ed\u017en\u011bj\u0161\u00ed vystoupit z davu.<br \/>\nJak p\u0159i mno\u017estv\u00ed informac\u00ed, kter\u00fdm jsme vystaveni, upoutat n\u011b\u010d\u00ed pozornost?<\/p>\n<p>Pokud jde o atraktivitu informac\u00ed, 87% lid\u00ed se c\u00edt\u00ed b\u00fdt v\u00edce p\u0159itahov\u00e1no \u010dten\u00edm text\u016f, kter\u00e9 jsou harmonicky uspo\u0159\u00e1d\u00e1ny pomoc\u00ed \u010d\u00edsel (zn\u00e1m\u00fdch tak\u00e9 jako infografiky).<br \/>\nPro\u010d? Jednodu\u0161e proto, \u017ee 90% v\u0161ech informac\u00ed p\u0159en\u00e1\u0161en\u00fdch do na\u0161eho mozku je vizu\u00e1ln\u00edch.<\/p>\n<p>Nev\u011b\u0159\u00edte mi? Pod\u00edvejte se na tuto infografiku n\u00ed\u017ee:<\/p>\n<p><a href=\"http:\/\/neomam.com\/blog\/infographics-make-great-marketing-tools\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/infographic_bird.jpg\" alt=\"komunikace\" width=\"706\" height=\"871\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_bird.jpg 706w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_bird-243x300.jpg 243w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Pokud nejste p\u0159esv\u011bd\u010deni o tom, \u017ee byste m\u011bli infografiku za\u010d\u00edt pou\u017e\u00edvat hned, zde je n\u011bkolik dal\u0161\u00edch argument\u016f:<\/p>\n<p><a href=\"http:\/\/graphs.net\/why-infographics-are-so-popular.html\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5602 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/infographic_reasons.jpg\" alt=\"komunikace\" width=\"628\" height=\"715\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_reasons.jpg 628w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/05\/infographic_reasons-263x300.jpg 263w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Stejnou my\u0161lenku lze aplikovat i na v\u011bdeck\u00fd sv\u011bt. Kolik \u010dasu ztr\u00e1c\u00edme snahou vysv\u011btlit slovy n\u011bco, co by se l\u00e9pe vysv\u011btlilo pomoc\u00ed obr\u00e1zk\u016f?<\/p>\n<p>V\u0161ichni jsme museli ps\u00e1t o sv\u00fdch v\u00fdzkumn\u00fdch metod\u00e1ch v r\u00e1mci refer\u00e1tu nebo projektu. P\u0159es ve\u0161kerou na\u0161i snahu b\u00fdt co nejpodrobn\u011bj\u0161\u00ed a didakti\u010dt\u011bj\u0161\u00ed, to ostatn\u00edm lidem st\u00e1le m\u016f\u017ee p\u0159ipadat matouc\u00ed. To je ide\u00e1ln\u00ed sc\u00e9n\u00e1\u0159, ve kter\u00e9m bychom mohli vyu\u017e\u00edt obr\u00e1zky, kter\u00e9 n\u00e1m pomohou vizualizovat n\u00e1\u0161 v\u00fdzkum.<a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5732 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png\" alt=\"komunikace\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/untitled-creation63724-1.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Jednoduch\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt pou\u017eit\u00ed my\u0161\u00ed ve v\u011bd\u011b. Jedn\u00edm ze z\u00e1kladn\u00edch postup\u016f je injekce u my\u0161\u00ed. Jak byste odborn\u011b a jednodu\u0161e popsali postupy injek\u010dn\u00edch technik, ani\u017e by to zn\u011blo opakovan\u011b?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\">Co kdybyste m\u00edsto vysv\u011btlov\u00e1n\u00ed krok za krokem rad\u011bji uk\u00e1zali?<\/a><\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5603 size-large\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/05\/untitled-creation57085-1024x768.png\" alt=\"komunikace\" width=\"640\" height=\"480\" \/><\/a><\/p>\n<p>Komunika\u010dn\u00ed mezera, kterou ve v\u011bd\u011b m\u00e1me, m\u016f\u017ee b\u00fdt velk\u00fdm probl\u00e9mem, pokud ji budeme ignorovat. Pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch p\u0159\u00edstup\u016f k vysv\u011btlov\u00e1n\u00ed sv\u00e9 pr\u00e1ce tak nejen pom\u00e1h\u00e1 ostatn\u00edm lidem v porozum\u011bn\u00ed, ale tak\u00e9 zaru\u010duje <a href=\"https:\/\/blog.mindthegraph.com\/illustrations-library\/\">va\u0161e pr\u00e1ce bude zapamatov\u00e1na<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd den jsme zahlcov\u00e1ni informacemi ve v\u0161ech form\u00e1tech. Nikdy nebylo snaz\u0161\u00ed se informovat. Nikdy v\u0161ak tak\u00e9 nebylo obt\u00ed\u017en\u011bj\u0161\u00ed vystoupit z davu. Jak p\u0159i mno\u017estv\u00ed informac\u00ed, kter\u00fdm jsme vystaveni, upoutat n\u011b\u010d\u00ed pozornost? Kdy\u017e mluv\u00edme o atraktivit\u011b informac\u00ed, 87% lid\u00ed m\u00e1 pocit, \u017ee [...]<\/p>","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554,775],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The art of communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"It has never been easier to keep ourselves updated. However, it has never been more difficult to stand out from the crowd. What our communication has to do with it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/bendravimo-menas\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"It has never been easier to keep ourselves updated. However, it has never been more difficult to stand out from the crowd. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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