{"id":5354,"date":"2016-03-08T14:15:57","date_gmt":"2016-03-08T17:15:57","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=5354"},"modified":"2022-10-18T08:10:57","modified_gmt":"2022-10-18T11:10:57","slug":"health-communication","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/zdravotne-komunikacni\/","title":{"rendered":"\u00dasp\u011bch komunikace o zdrav\u00ed"},"content":{"rendered":"<p>Relevantn\u00ed informace z\u00edsk\u00e1te sp\u00ed\u0161e z obr\u00e1zk\u016f ne\u017e z text\u016f.<br \/>\nJak to v\u00edm? D\u00edky komunikaci o zdrav\u00ed.<\/p>\n<p>Mo\u017en\u00e1 je to jedna z t\u011bch v\u011bc\u00ed, kter\u00e9 si neuv\u011bdom\u00edte, dokud v\u00e1s na to n\u011bkdo neupozorn\u00ed, ale komunikace v oblasti zdrav\u00ed je p\u0159edev\u0161\u00edm o vizu\u00e1ln\u00edch informac\u00edch. A v\u00edte, co je\u0161t\u011b? Funguje to.<br \/>\nPromysleme to spole\u010dn\u011b. Informace o zdrav\u00ed mus\u00ed b\u00fdt nejen spolehliv\u00e9, ale tak\u00e9:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Intuitivn\u00ed a snadno pochopiteln\u00e9<\/li>\n<li>Vhodn\u00e9 pro r\u016fzn\u00e9 typy m\u00e9di\u00ed<\/li>\n<li>Bez jazykov\u00fdch bari\u00e9r<\/li>\n<\/ul>\n<p>Napad\u00e1 v\u00e1s n\u011bjak\u00fd jin\u00fd komunika\u010dn\u00ed n\u00e1stroj, kter\u00fd by zahrnoval v\u0161echna t\u0159i t\u00e9mata?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5356 size-large aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg\" alt=\"komunikace o zdrav\u00ed zika\" width=\"640\" height=\"829\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-791x1024.jpg 791w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng-232x300.jpg 232w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/8x11-zikaeng.jpg 1276w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Komunikace v oblasti zdrav\u00ed zjistila toto <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">z\u00e1sadn\u00ed zlom<\/a> p\u0159ed des\u00edtkami let.<\/p>\n<p>Kdy\u017e m\u011bli lid\u00e9 omezen\u00e9 kan\u00e1ly pro usnadn\u011bn\u00ed komunikace, bylo zapot\u0159eb\u00ed dostate\u010dn\u011b rychl\u00e9ho n\u00e1stroje, kter\u00fd by zabr\u00e1nil dezinformac\u00edm. Zp\u016fsobem, jak toho dos\u00e1hnout, bylo \u0161irok\u00e9 zve\u0159ejn\u011bn\u00ed informativn\u00edch l\u00e9ka\u0159sk\u00fdch plak\u00e1t\u016f.<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5359 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg\" alt=\"komunikace v oblasti zdrav\u00ed\" width=\"345\" height=\"528\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters.jpg 345w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/vintage-public-health-posters-196x300.jpg 196w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Mo\u017en\u00e1 te\u010f vypadaj\u00ed legra\u010dn\u011b, ale <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">komunikace v oblasti zdrav\u00ed se rychle stup\u0148ovala<\/a> v pr\u016fb\u011bhu let do t\u00e9 m\u00edry, \u017ee si nedok\u00e1\u017eeme p\u0159edstavit, jak by fungoval bez n\u00e1vodn\u00fdch obr\u00e1zk\u016f.<\/p>\n<p>Vlastn\u011b moje chyba. M\u016f\u017eeme si to p\u0159edstavit a existuje to.<\/p>\n<p>V\u00edte, co to je?<\/p>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5360 size-full aligncenter\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg\" alt=\"komunikace v oblasti zdrav\u00ed\" width=\"620\" height=\"418\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas.jpg 620w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/1155_bulas-300x202.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>N\u00e1vod k pou\u017eit\u00ed l\u00e9k\u016f, kter\u00fd je sou\u010d\u00e1st\u00ed krabi\u010dek a lahvi\u010dek, je v podstat\u011b to, co d\u011bl\u00e1me pro v\u011bdu obecn\u011b.<\/p>\n<p>D\u00e1me dohromady spoustu text\u016f a o\u010dek\u00e1v\u00e1me, \u017ee se lid\u00e9 budou zaj\u00edmat o to, co v nich je. Jin\u00fdmi slovy, ignorujeme atraktivitu infografiky a na\u0161i preferenci jak\u00fdchkoli vizu\u00e1ln\u00edch podn\u011bt\u016f.<\/p>\n<p>Komunikace v oblasti zdrav\u00ed n\u00e1m vt\u00edr\u00e1 do tv\u00e1\u0159e. <a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\">inteligentn\u00ed a jednoduch\u00fd zp\u016fsob poskytov\u00e1n\u00ed informac\u00ed<\/a>. Co kdyby se z toho v\u0161ichni v\u011bdci pou\u010dili a zm\u011bnili zp\u016fsob, jak\u00fdm komunikujeme o v\u011bd\u011b?<\/p>\n<p>Nebo se prost\u011b sm\u00ed\u0159\u00edme s t\u00edm, \u017ee n\u00e1\u0161 v\u00fdzkum skon\u010d\u00ed zma\u010dkan\u00fd v krabici, nebo v hor\u0161\u00edm p\u0159\u00edpad\u011b vyhozen\u00fd do ko\u0161e.<a href=\"https:\/\/blog.mindthegraph.com\/what-makes-a-good-infographic-idea\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png\" alt=\"komunikace v oblasti zdrav\u00ed\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/untitled-creation63724-2.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Relevantn\u00ed informace z\u00edsk\u00e1te sp\u00ed\u0161e z obr\u00e1zk\u016f ne\u017e z text\u016f. Jak to v\u00edm? D\u00edky komunikaci o zdrav\u00ed. Mo\u017en\u00e1 je to jedna z t\u011bch v\u011bc\u00ed, kter\u00e9 si neuv\u011bdom\u00edte, dokud v\u00e1s na to n\u011bkdo neupozorn\u00ed, ale komunikace v oblasti zdrav\u00ed je p\u0159edev\u0161\u00edm o vizu\u00e1ln\u00edch informac\u00edch. A v\u00edte, co je\u0161t\u011b? Funguje to. Poj\u010fme se nad t\u00edm spole\u010dn\u011b zamyslet. Krom\u011b toho, \u017ee [...]<\/p>","protected":false},"author":4,"featured_media":5367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[40],"tags":[554],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The success of health communication - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The success of health communication - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"A long time ago, health communication discovered a major turning point. How about we use the same strategy for science communication in general?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/helse-kommunikasjon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T17:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/03\/a-public-health-poster-from-1910-is-spitting-really-a-health-hazard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"416\" \/>\n\t<meta property=\"og:image:height\" content=\"234\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The success of health communication - Mind the Graph Blog","description":"A long time ago, health communication discovered a major turning point. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/cs\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/5354"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5354"}],"version-history":[{"count":12,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/5354\/revisions"}],"predecessor-version":[{"id":6105,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/5354\/revisions\/6105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media\/5367"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}