{"id":4654,"date":"2015-12-03T20:10:25","date_gmt":"2015-12-03T20:10:25","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4654"},"modified":"2022-10-18T08:40:49","modified_gmt":"2022-10-18T11:40:49","slug":"what-makes-a-good-infographic","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/co-dela-dobrou-infografiku\/","title":{"rendered":"Co d\u011bl\u00e1 dobrou infografiku dobrou?"},"content":{"rendered":"

Tento p\u0159\u00edsp\u011bvek je sou\u010d\u00e1st\u00ed s\u00e9rie vzd\u011bl\u00e1vac\u00edch materi\u00e1l\u016f, jejich\u017e c\u00edlem je poskytnout kvalifikovan\u00e9 informace v\u011bdc\u016fm a zdravotn\u00edk\u016fm, kte\u0159\u00ed cht\u011bj\u00ed komunikovat pomoc\u00ed infografiky. Zn\u00e1t\u00a0pro\u010d jsou infografiky skv\u011bl\u00fdm n\u00e1strojem pro v\u011bdeckou komunikaci.<\/a><\/p>\n

Pokud chcete, st\u00e1hn\u011bte si kopie ve form\u00e1tu pdf<\/a> \"The Kone\u010dn\u00fd pr\u016fvodce v\u011bdeck\u00fdmi infografikami<\/a>\" od Mind the Graph.<\/p>\n

Jak\u00fd je rozd\u00edl mezi jednoduch\u00fdm grafem a infografikou?
\n<\/strong>Informa\u010dn\u00ed design je praxe reprezentace informac\u00ed ve vizu\u00e1ln\u00ed podob\u011b. Vizu\u00e1ln\u00ed reprezentace informac\u00ed m\u016f\u017ee zahrnovat vizualizaci dat, proces\u016f, hierarchie, anatomie, chronologie a dal\u0161\u00edch skute\u010dnost\u00ed. I kdy\u017e technicky vzato je informa\u010dn\u00ed grafikou i jednoduch\u00fd graf, v\u011bt\u0161ina informa\u010dn\u00edch grafik je mnohostrann\u00e1 a krom\u011b graf\u016f obsahuje i vysv\u011btlen\u00ed nebo zasv\u011bcen\u00e9 popisy.<\/p><\/blockquote>\n

\"Infografika\" je zkratka pro \"informa\u010dn\u00ed grafiku\" a vyu\u017e\u00edv\u00e1 vizu\u00e1ln\u00ed podn\u011bty a strukturovan\u00e1 data k vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu. Nemus\u00ed obsahovat ur\u010dit\u00e9 mno\u017estv\u00ed dat, m\u00edt ur\u010ditou komplexnost nebo prezentovat ur\u010ditou \u00farove\u0148 anal\u00fdzy. Teoreticky m\u016f\u017ee b\u00fdt tak jednoduch\u00fd jako dopravn\u00ed zna\u010dka, kter\u00e1 v\u00e1s informuje, \u017ee p\u0159ed v\u00e1mi je staveni\u0161t\u011b, nebo tak komplexn\u00ed jako vizu\u00e1ln\u00ed anal\u00fdza glob\u00e1ln\u00ed ekonomiky. Podstatn\u00e9 je, \u017ee infografika vyu\u017e\u00edv\u00e1 data a vizu\u00e1ln\u00ed prvky k vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu.<\/p>\n

Tato s\u00e9rie p\u0159\u00edsp\u011bvk\u016f v\u00e1s provede mnoha aspekty procesu tvorby infografiky v kontextu v\u011bdeck\u00e9 komunikace. Tyto informace si m\u016f\u017eete vylo\u017eit jako modern\u00ed zp\u016fsob vyu\u017eit\u00ed graf\u016f nebo jako revolu\u010dn\u00ed n\u00e1stroj, d\u00edky n\u011bmu\u017e p\u0159esko\u010d\u00edte z omezen\u00e9 p\u016fdy v\u011bdeck\u00e9ho \u010dl\u00e1nku, kter\u00fd \u010dte jen velmi m\u00e1lo lid\u00ed, do superatraktivn\u00ed komunikace, d\u00edky n\u00ed\u017e va\u0161e v\u011bda rozkvete.<\/p>\n

\"01a\"<\/a><\/p>\n

Koncepce | Organizace | V\u00fdtvarn\u00e9 d\u00edlo - v\u011bnujte pozornost t\u011bmto 3 krok\u016fm<\/strong><\/center> <\/p>\n

Z\u00e1klady<\/strong><\/p>\n

Pokud p\u0159em\u00fd\u0161l\u00edte o vytvo\u0159en\u00ed infografiky, p\u0159edpokl\u00e1d\u00e1m, \u017ee u\u017e m\u00e1te n\u011bjak\u00e9 informace. obsah<\/em> komunikovat. Je to pravd\u011bpodobn\u011b v\u00fdsledek va\u0161eho v\u00fdzkumu<\/em> a m\u00e1 utility<\/em>, co\u017e je ovlivnit publikum konferen\u010dn\u00ed p\u0159edn\u00e1\u0161ky, posterov\u00e9 sekce nebo \u010dten\u00e1\u0159e va\u0161eho p\u0159\u00edsp\u011bvku. Je to pravda?<\/p>\n

P\u011bkn\u00e9. Tak te\u010f pot\u0159ebujete infografiku. Za\u010dn\u011bte od z\u00e1klad\u016f. Dobr\u00e1 infografika je zalo\u017eena na t\u0159ech jednoduch\u00fdch principech: koncepci, organizaci a v\u00fdtvarn\u00e9m zpracov\u00e1n\u00ed. Pokud je budete striktn\u011b dodr\u017eovat, je velmi pravd\u011bpodobn\u00e9, \u017ee nakonec vznikne atraktivn\u00ed informa\u010dn\u00ed design, kter\u00fd zap\u016fsob\u00ed na va\u0161e publikum.\"infografika\"<\/a>Tyto t\u0159i z\u00e1sady jsou z\u00e1kladem toho, \u010demu byste m\u011bli v\u011bnovat pozornost p\u0159i tvorb\u011b infografiky. Doporu\u010dujeme br\u00e1t ka\u017edou z nich jako \"krok\" v procesu tvorby. Tzn:<\/p>\n

    \n
  1. v\u011bnujte velkou pozornost \"my\u0161lence\", p\u0159edem si uv\u011bdomte, co chcete sd\u011blit, jak\u00e9 je poselstv\u00ed.<\/li>\n
  2. Pak u\u017e jen v\u011bnujte n\u011bjak\u00fd \u010das vizu\u00e1ln\u00edmu uspo\u0159\u00e1d\u00e1n\u00ed.<\/li>\n
  3. V neposledn\u00ed \u0159ad\u011b byste m\u011bli hledat \u010d\u00edsla a zaj\u00edmat se o styly um\u011bleck\u00fdch d\u011bl.<\/li>\n<\/ol>\n

     <\/p>\n

    \"01b\"<\/a><\/p>\n

    Zaj\u00edmav\u00e9 a u\u017eite\u010dn\u00e9 formy infografiky pro v\u011bdce jsou zobrazeny v\u00fd\u0161e. Snadno si v\u0161imnete n\u011bkter\u00fdch popul\u00e1rn\u00edch organizac\u00ed a pravd\u011bpodobn\u011b jste ji\u017e pou\u017eili alespo\u0148 \"lokalizaci\", \"\u010dasovou osu\" a \"organogram\". Nebo ne?<\/p>\n

    Jak je vyrobit, se dozv\u00edte v dal\u0161\u00edch p\u0159\u00edsp\u011bvc\u00edch tohoto seri\u00e1lu. Styl v\u00fdtvarn\u00e9ho zpracov\u00e1n\u00ed je to, co obvykle zaujme div\u00e1ky, jako v t\u011bchto p\u0159\u00edpadech. p\u0159\u00edklady ocen\u011bn\u00fdch tiskov\u00fdch infografik<\/a>, ale v\u011b\u0159te n\u00e1m, \u017ee to je jen konec.<\/p>\n

    \"01c\"<\/a><\/p>\n

    Na adrese Mind the Graph<\/a>, lze vym\u011bnit z 5 r\u016fzn\u00fdch styl\u016f grafiky<\/a> pouh\u00fdm kliknut\u00edm my\u0161i. Sou\u010d\u00e1st\u00ed stylu jsou tak\u00e9 typy p\u00edsma a barvy, co\u017e je \"jazyk\" infografiky. Jednotliv\u00e9 prvky se mus\u00ed dob\u0159e kombinovat a tvo\u0159it harmonick\u00fd v\u00fdsledn\u00fd obraz. Proto va\u0161e Obr\u00e1zky Google obvykle nefunguj\u00ed dob\u0159e... cappicci? Pokud jste p\u0159ipraveni, sko\u010dte do platformy<\/a> a za\u010dn\u011bte vytv\u00e1\u0159et \u00fa\u017easn\u00e9 v\u011bdeck\u00e9 infografiky s harmonick\u00fdmi ilustracemi a infografick\u00fdmi prvky.<\/p>\n

    Proch\u00e1zejte pr\u016fvodcem:<\/p>\n

    Kapitola 1 - Co d\u011bl\u00e1 dobrou infografiku dobrou infografikou?<\/p>\n

      \n
    1. Infografick\u00fd koncept<\/a><\/li>\n
    2. Organizace infografiky<\/a><\/li>\n
    3. Styly um\u011bleck\u00fdch d\u011bl<\/a><\/li>\n<\/ol>\n

       <\/p>\n

      Pokud chcete, st\u00e1hn\u011bte si kopie ve form\u00e1tu pdf<\/a> \"The Kone\u010dn\u00fd pr\u016fvodce v\u011bdeck\u00fdmi infografikami<\/a>\" od Mind the Graph.<\/p>","protected":false},"excerpt":{"rendered":"

      Tento p\u0159\u00edsp\u011bvek je sou\u010d\u00e1st\u00ed s\u00e9rie vzd\u011bl\u00e1vac\u00edch materi\u00e1l\u016f, jejich\u017e c\u00edlem je poskytnout kvalifikovan\u00e9 informace v\u011bdc\u016fm a zdravotn\u00edk\u016fm, kte\u0159\u00ed cht\u011bj\u00ed komunikovat pomoc\u00ed infografiky. Zjist\u011bte, pro\u010d jsou infografiky skv\u011bl\u00fdm n\u00e1strojem pro va\u0161i v\u011bdeckou komunikaci. Pokud d\u00e1v\u00e1te p\u0159ednost, st\u00e1hn\u011bte si pdf kopii publikace \"The Ultimate Guide of Scientific infographics\" od Mind the Graph. Co je to [...]<\/p>","protected":false},"author":4,"featured_media":4689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[11,141,138,139,143,51,142,554,964,775,777,140,137,68,962],"yoast_head":"\nWhat makes a good infographic? - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"What makes a good infographic? 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/cs\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/4654"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=4654"}],"version-history":[{"count":21,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/4654\/revisions"}],"predecessor-version":[{"id":23378,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/4654\/revisions\/23378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media\/4689"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=4654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=4654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=4654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}