{"id":15886,"date":"2022-06-03T15:19:34","date_gmt":"2022-06-03T18:19:34","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/storytelling-in-presentations-copy\/"},"modified":"2023-01-05T14:18:48","modified_gmt":"2023-01-05T17:18:48","slug":"how-to-write-a-presentation-description","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/jak-napsat-popis-prezentace\/","title":{"rendered":"P\u0159\u00edru\u010dka, jak napsat popis prezentace"},"content":{"rendered":"<p>Prezentace je jednodu\u0161e navr\u017eena tak, aby co nejl\u00e9pe p\u0159edstavila jak\u00e9koli t\u00e9ma. Takov\u00fd text by m\u011bl b\u00fdt dob\u0159e strukturovan\u00fd, intuitivn\u00ed, informativn\u00ed a kr\u00e1sn\u011b navr\u017een\u00fd. Nemus\u00edte v\u0161ak b\u00fdt design\u00e9r nebo kouzeln\u00edk ve Photoshopu, abyste to zvl\u00e1dli. <\/p>\n\n\n\n<p>P\u0159i tvorb\u011b kvalitn\u00ed prezentace je nezbytn\u00e9 obratn\u011b kombinovat v\u00fdsti\u017en\u00fd text a p\u0159\u00edmo\u010dar\u00fd design.<\/p>\n\n\n\n<h2><strong>Jak napsat popis prezentace?<\/strong><\/h2>\n\n\n\n<p>Podobn\u011b jako u jin\u00e9ho obsahu. Vezm\u011bte v \u00favahu c\u00edlovou skupinu a t\u00e9ma, zvolte vhodn\u00fd styl v\u00fdkladu a napl\u0148te text informacemi a fakty. Obsah popisu bude vynikaj\u00edc\u00edm z\u00e1kladem pro informa\u010dn\u00ed prezentaci. Popis prezentace tedy zcela z\u00e1vis\u00ed na c\u00edlech. Pokud je nap\u0159\u00edklad va\u0161\u00edm c\u00edlem p\u0159esv\u011bd\u010dit lidi, mus\u00edte ji nasytit fakty, \u010d\u00edsly, p\u0159\u00edzniv\u00fdmi v\u00fdrazy a v\u00fdzvami k akci.<\/p>\n\n\n\n<p>Prezentace je pro akademick\u00e9 publikum p\u0159esv\u011bd\u010div\u00fdm typem obsahu. Nejjasn\u011bji p\u016fsob\u00ed jako nab\u00eddka. D\u00edky kr\u00e1sn\u00e9mu designu va\u0161e nab\u00eddka p\u0159it\u00e1hne mnohem v\u00edce pozornosti a z\u00edsk\u00e1 si p\u0159edem p\u0159\u00edze\u0148 c\u00edlov\u00e9ho publika. Akademick\u00e9 publikum m\u00e1 r\u00e1do prezentace tak\u00e9 pro jejich logickou strukturu a jasn\u00e9 p\u0159edveden\u00ed t\u00e9matu.<\/p>\n\n\n\n<p>Krom\u011b toho, jak napsat popis prezentace, je v\u0161ak nem\u00e9n\u011b d\u016fle\u017eit\u00fd i jej\u00ed design. Slidy velmi v\u00fdhodn\u011b prezentuj\u00ed podstatu obsahu, pokud vyu\u017eijete osv\u011bd\u010den\u00e9 tipy p\u0159i form\u00e1tov\u00e1n\u00ed.<\/p>\n\n\n\n<h3>Je pravda, \u017ee popis by nem\u011bl b\u00fdt del\u0161\u00ed ne\u017e 30 slov?<\/h3>\n\n\n\n<p>Neexistuj\u00ed \u017e\u00e1dn\u00e1 univerz\u00e1ln\u00ed pravidla, jak ps\u00e1t popis prezentace. Prezentace se li\u0161\u00ed \u00fa\u010delem, form\u00e1tem i publikem a ka\u017ed\u00fd slide zvl\u00e1\u0161\u0165 \u0159e\u0161\u00ed jin\u00fd probl\u00e9m. Pokud nap\u0159\u00edklad pos\u00edl\u00e1te obchodn\u00ed n\u00e1vrh po\u0161tou, m\u016f\u017ee samostatn\u00fd slide obsahovat smluvn\u00ed podm\u00ednky nebo pr\u00e1vn\u00ed podrobnosti, kter\u00e9 adres\u00e1t pot\u0159ebuje zn\u00e1t p\u0159edem. Jedn\u00e1 se o kritick\u00fd text, proto neriskujte jeho v\u00fdznam a nezkracujte ho kv\u016fli b\u00e1jn\u00fdm \"p\u0159edpis\u016fm\" o 30 slovech nebo 6 \u0159\u00e1dc\u00edch.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.essaytigers.com\">Slu\u017eba psan\u00ed esej\u00ed<\/a> rad\u00ed pamatovat na jednoduch\u00e9 z\u00e1sady:<\/p>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Jeden sn\u00edmek - jedna my\u0161lenka.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Slo\u017eitou my\u0161lenku je lep\u0161\u00ed rozd\u011blit na jednoduch\u00e9 \u010d\u00e1sti a vysv\u011btlit ji v n\u011bkolika slajdech.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>N\u011bkdy je lep\u0161\u00ed nevypr\u00e1v\u011bt, ale uk\u00e1zat ilustrace, ikony a diagramy.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>Dobr\u00fd popis stru\u010dn\u011b a p\u0159esn\u011b vyjad\u0159uje v\u00fdznam.<\/li>\n<\/ul>\n\n\n\n<p>K popisu jednoduch\u00e9 my\u0161lenky sta\u010d\u00ed n\u011bkolik v\u011bt, co\u017e je dost na jeden sn\u00edmek. Pokud je textu tolik, \u017ee chcete zmen\u0161it p\u00edsmo - zamyslete se nad t\u00edm, zda ho m\u016f\u017eete zkr\u00e1tit.<\/p>\n\n\n\n<h2><strong>Jak stru\u010dn\u011b popsat prezentaci?<\/strong><\/h2>\n\n\n\n<p>Pou\u017e\u00edvejte co nejjednodu\u0161\u0161\u00ed formulace: vyvarujte se slo\u017eit\u00fdch \u0159e\u010dov\u00fdch konstrukc\u00ed, p\u0159\u00ed\u010dest\u00ed, pasivn\u00edho hlasu, krkolomn\u00fdch v\u00fdraz\u016f a klerikalism\u016f.<\/p>\n\n\n\n<p>Vymyslete v\u00fdsti\u017en\u00e9 n\u00e1zvy, kter\u00e9 vyjad\u0159uj\u00ed t\u00e9ma nebo hlavn\u00ed my\u0161lenku sn\u00edmk\u016f. Tak poslucha\u010di pochop\u00ed a zapamatuj\u00ed si v\u00e1\u0161 n\u00e1zor, ani\u017e by museli \u010d\u00edst hlavn\u00ed text. Zajist\u011bte, aby text, ikony a ilustrace na slajdu souvisely s n\u00e1zvem.<\/p>\n\n\n\n<p>Rozes\u00edlan\u00e1 prezentace bude p\u0159e\u010dtena, tak\u017ee by m\u011bla b\u00fdt srozumiteln\u00e1. M\u011bli byste ji sestavit do souvisl\u00e9ho a konzistentn\u00edho p\u0159\u00edb\u011bhu, kter\u00fd bude srozumiteln\u00fd i bez mluv\u010d\u00edho. M\u016f\u017eete um\u00edstit libovoln\u00e9 mno\u017estv\u00ed textu (ale ne tak, aby cel\u00fd sn\u00edmek byl souvisl\u00fd text).<\/p>\n\n\n\n<p>Pokud mluv\u00edte ve\u0159ejn\u011b, popis na slajdu je pro prezentaci zbyte\u010dn\u00fd: m\u016f\u017eete uk\u00e1zat ilustrace a diagramy a soub\u011b\u017en\u011b vysv\u011btlit jejich v\u00fdznam. Vezm\u011bte v \u00favahu m\u00edstnost, ve kter\u00e9 budete hovo\u0159it. Prezenta\u010dn\u00ed slajdy v mal\u00e9 zasedac\u00ed m\u00edstnosti jsou viditeln\u00e9 pro v\u0161echny, tak\u017ee na n\u011b m\u016f\u017eete krom\u011b popisu um\u00edstit i ilustrace a dokonce i ikony. Pokud v\u0161ak m\u00e1te k dispozici rozs\u00e1hl\u00fd prostor, lid\u00e9 budou \u010d\u00edst text a\u017e od posledn\u00edho \u0159\u00e1dku, co\u017e p\u0159\u00edmo ovliv\u0148uje jeho velikost a po\u010det slov na slajdu.<\/p>\n\n\n\n<h2><strong>Jak\u00fd je rozd\u00edl mezi zaslanou prezentac\u00ed a ve\u0159ejn\u00fdm vystoupen\u00edm?<\/strong><\/h2>\n\n\n\n<p>Skl\u00ed\u010dka jsou v\u0161ude stejn\u00e1, \u017ee? Ne tak docela. Diapozitivy se budou li\u0161it, ale o to ani nejde. Li\u0161\u00ed se podm\u00ednky, za kter\u00fdch publikum informace vn\u00edm\u00e1. Ve\u0159ejn\u00e9 vystupov\u00e1n\u00ed s prezentac\u00ed je v\u017edy \u010dasov\u011b omezen\u00e9. Lid\u00e9 si mohou prezentaci obdr\u017eenou po\u0161tou bezpe\u010dn\u011b prostudovat a znovu p\u0159e\u010d\u00edst.<\/p>\n\n\n\n<p>Hlavn\u00ed rozd\u00edl mezi t\u011bmito prezentacemi: pozornost publika je zam\u011b\u0159ena na jin\u00e9 v\u011bci. P\u0159i ve\u0159ejn\u00e9m vystoupen\u00ed s prezentac\u00ed poslucha\u010di poslouchaj\u00ed \u0159e\u010dn\u00edka, aby neztratili my\u0161lenku, a ob\u010das p\u0159epnou na slajdy.&nbsp;<\/p>\n\n\n\n<p>P\u0159i ve\u0159ejn\u00e9m projevu jsou sn\u00edmky propojeny s \u0159e\u010d\u00ed a zobrazuj\u00ed se na obrazovce, kdy\u017e se tak rozhodnete. M\u011bly by b\u00fdt snadno \u010diteln\u00e9, aby neodv\u00e1d\u011bly pozornost poslucha\u010d\u016f od va\u0161ich slov. Sta\u010d\u00ed, kdy\u017e uk\u00e1\u017eete n\u011bkolik bod\u016f mluven\u00ed nebo vizu\u00e1ln\u00edch obr\u00e1zk\u016f. Bez \u0159e\u010dn\u00edka bude takov\u00e1 prezentace nesrozumiteln\u00fdm souborem diapozitiv\u016f.<\/p>\n\n\n\n<p>P\u0159i p\u0159ij\u00edm\u00e1n\u00ed prezentace po\u0161tou se poslucha\u010di soust\u0159ed\u00ed v\u00fdhradn\u011b na slajdy. P\u0159edn\u00e1\u0161ej\u00edc\u00ed tam nen\u00ed, \u010dten\u00e1\u0159 nem\u00e1 komu kl\u00e1st ot\u00e1zky a pochop\u00ed jen to, co nap\u00ed\u0161ete a uk\u00e1\u017eete.<\/p>\n\n\n\n<p>V\u0161e, co \u010dten\u00e1\u0159 uvid\u00ed v prezentaci zaslan\u00e9 po\u0161tou, by m\u011blo b\u00fdt propojeno do jednoho souvisl\u00e9ho p\u0159\u00edb\u011bhu, srozumiteln\u00e9ho i bez mluv\u010d\u00edho. Bude pot\u0159ebovat smyslupln\u00e9 nadpisy, podle kter\u00fdch lze pochopit podstatu prezentace, ani\u017e by bylo nutn\u00e9 \u010d\u00edst hlavn\u00ed text. N\u011bkter\u00e9 body bude t\u0159eba podrobn\u011bji rozv\u00e9st a vytvo\u0159it v\u00fdznamov\u00e9 vazby mezi jednotliv\u00fdmi slajdy, aby div\u00e1k pochopil, co se bude d\u00edt d\u00e1l. Nechcete, aby \u010dten\u00e1\u0159 p\u0159ep\u00ednal slajdy a ztratil pointu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Prezentace velmi v\u00fdhodn\u011b prezentuj\u00ed podstatu obsahu, pokud vyu\u017eijete osv\u011bd\u010den\u00e9 tipy p\u0159i form\u00e1tov\u00e1n\u00ed. <\/p>","protected":false},"author":4,"featured_media":15892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[864,865,862,962],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide on How to Write a Presentation Description - MTG<\/title>\n<meta name=\"description\" content=\"This article covers tips and advices on how to write a presentation description.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/jak-napsat-popis-prezentace\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide on How to Write a Presentation Description\" \/>\n<meta property=\"og:description\" content=\"This article covers tips and advices on how to write a presentation description.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/jak-napsat-popis-prezentace\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-03T18:19:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-write-a-presentation-description.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A Guide on How to Write a Presentation Description\" \/>\n<meta name=\"twitter:description\" content=\"This article covers tips and advices on how to write a presentation description.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-write-a-presentation-description.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Guide on How to Write a Presentation Description - 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a tool used by over 400K users in 60 countries. He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/cs\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/15886"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=15886"}],"version-history":[{"count":5,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/15886\/revisions"}],"predecessor-version":[{"id":26018,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/15886\/revisions\/26018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media\/15892"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=15886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=15886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=15886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}