{"id":15867,"date":"2022-05-31T14:34:11","date_gmt":"2022-05-31T17:34:11","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/altmetric-copy\/"},"modified":"2023-01-05T14:43:16","modified_gmt":"2023-01-05T17:43:16","slug":"storytelling-in-presentations","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/vypraveni-pribehu-v-prezentacich\/","title":{"rendered":"S\u00edla vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f v prezentac\u00edch"},"content":{"rendered":"<p>Ukazuje se, \u017ee mnoho knih o vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f nefunguje. Ne proto, \u017ee by auto\u0159i nev\u011bd\u011bli, o \u010dem p\u00ed\u0161\u00ed, ale proto, \u017ee v\u011bt\u0161ina knih je tak dlouh\u00e1, \u017ee n\u011bkde cestou ztrat\u00ed pointu a cenn\u00e9 informace.<\/p>\n\n\n\n<p>Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f nepot\u0159ebuje dlouh\u00e9 knihy o 300-500 stran\u00e1ch. Sta\u010d\u00ed jeden \u010dl\u00e1nek, ve kter\u00e9m se dozv\u00edte, co je to storytelling, pro\u010d j\u00edm m\u016f\u017eete okouzlit cel\u00fd dav a jak ho pou\u017e\u00edvat p\u0159i prezentac\u00edch.<\/p>\n\n\n\n<h2><strong>Pro\u010d je vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f tak poutav\u00e9?<\/strong><\/h2>\n\n\n\n<p>Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f se ji\u017e b\u011b\u017en\u011b ozna\u010duje jako v\u0161echno. Je v\u0161ak t\u0159eba si uv\u011bdomit, \u017ee storytelling je p\u0159\u00edb\u011bh s ur\u010ditou strukturou, z\u00e1pletkou, postavou, probl\u00e9mem a \u0159e\u0161en\u00edm konfliktu.<\/p>\n\n\n\n<p>Vypr\u00e1v\u011bn\u00ed je p\u0159\u00edb\u011bhem hrdinova boje s konfliktem. Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f je mo\u017en\u00e9 popsat t\u0159emi slovy: \"Konflikt m\u011bn\u00ed \u017eivoty.\" P\u0159\u00edb\u011bh by se p\u0159ece m\u011bl skl\u00e1dat z obt\u00ed\u017e\u00ed, kter\u00e9 se hrdina sna\u017e\u00ed p\u0159ekonat, z \u010din\u016f, kter\u00e9 podnik\u00e1, aby situaci vy\u0159e\u0161il, a ze \u0161\u0165astn\u00e9ho konce p\u0159\u00edb\u011bhu. Hrdinovi se poda\u0159\u00ed dos\u00e1hnout c\u00edle a vy\u0159e\u0161it konflikt.<\/p>\n\n\n\n<p>Nejjednodu\u0161\u0161\u00ed strukturou vypr\u00e1v\u011bn\u00ed jsou t\u0159i d\u011bjstv\u00ed:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Za\u010d\u00e1tek&nbsp;<\/li>\n\n\n\n<li>Climax&nbsp;<\/li>\n\n\n\n<li>Odpojen\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Samoz\u0159ejm\u011b m\u016f\u017eete pou\u017e\u00edt i strukturu o p\u011bti d\u011bjstv\u00edch (<a href=\"https:\/\/www.clearvoice.com\/blog\/what-is-freytags-pyramid-dramatic-structure\/\">Freitagova pyramida<\/a>):<\/p>\n\n\n\n<ul>\n<li>Expozice<\/li>\n\n\n\n<li>Vzestupn\u00e1 akce&nbsp;<\/li>\n\n\n\n<li>Climax&nbsp;<\/li>\n\n\n\n<li>P\u00e1dov\u00e1 akce&nbsp;<\/li>\n\n\n\n<li>Rozli\u0161en\u00ed<\/li>\n<\/ul>\n\n\n\n<p>P\u0159\u00edkladem vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu m\u016f\u017ee b\u00fdt t\u00e9m\u011b\u0159 jak\u00e1koli reklama na l\u00e9k. \u0158ekn\u011bme, \u017ee hrdina je nachlazen\u00fd, je mu \u0161patn\u011b, nic nepom\u00e1h\u00e1, ka\u0161el je hrozn\u00fd a najednou se objev\u00ed Theraflu. Zab\u00edr\u00e1 od prvn\u00ed vte\u0159iny, zm\u00edrn\u00ed bolest a hrdina se c\u00edt\u00ed mnohem l\u00e9pe.<\/p>\n\n\n\n<h2><strong>Jak tedy napsat skv\u011bl\u00fd p\u0159\u00edb\u011bh pro prezentaci?<\/strong><\/h2>\n\n\n\n<p>Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f je vhodn\u00e9 pouze pro <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/public-speaking-tips\">ve\u0159ejn\u00e9 vystupov\u00e1n\u00ed s prezentac\u00ed<\/a>. Vytv\u00e1\u0159en\u00ed prezentace ve form\u00e1tu vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f pro mailing list nen\u00ed dobr\u00fd n\u00e1pad. Bez p\u0159edn\u00e1\u0161ej\u00edc\u00edho poslucha\u010di nepochop\u00ed koncept a nebudou cht\u00edt porozum\u011bt textu. I kdybyste si mysleli, \u017ee to bylo n\u011bco vzru\u0161uj\u00edc\u00edho.<\/p>\n\n\n\n<p>Recept na dobr\u00e9 vypr\u00e1v\u011bn\u00ed v prezentaci:<\/p>\n\n\n\n<ol>\n<li>Najd\u011bte p\u0159\u00edb\u011bh. A m\u011bl by to b\u00fdt skute\u010dn\u00fd p\u0159\u00edb\u011bh. P\u0159\u00edb\u011bh si samoz\u0159ejm\u011b m\u016f\u017eete vymyslet, ale p\u0159\u00edpadn\u00e9 n\u00e1sledky padaj\u00ed na va\u0161e bedra.<\/li>\n\n\n\n<li>M\u00e9n\u011b slov - v\u00edce akce. Pokud trp\u00edte grafomani\u00ed, zkuste sv\u016fj text vm\u011bstnat do 20 v\u011bt. V\u00edc nepi\u0161te. A nepi\u0161te v\u011bty o p\u011bti \u0159\u00e1dc\u00edch. Obecn\u011b se sna\u017ete vyhnout slo\u017eit\u00fdm struktur\u00e1m ve vypr\u00e1v\u011bn\u00ed.<\/li>\n\n\n\n<li>Vesel\u00fd a vzru\u0161uj\u00edc\u00ed za\u010d\u00e1tek. Nejn\u00e1ro\u010dn\u011bj\u0161\u00ed je upoutat publikum na za\u010d\u00e1tku p\u0159\u00edb\u011bhu, proto by m\u011bl b\u00fdt \u00favod co nejsmyslupln\u011bj\u0161\u00ed a nejkrat\u0161\u00ed.<\/li>\n\n\n\n<li>Ve va\u0161em p\u0159\u00edb\u011bhu by v\u017edy m\u011bla b\u00fdt postava. Popisy produkt\u016f bez hrdiny a konfliktu nejsou vypr\u00e1v\u011bn\u00edm p\u0159\u00edb\u011bhu.<\/li>\n\n\n\n<li>Zam\u011b\u0159te se na hrdinu. \u0158ekn\u011bte, jak\u00e9 osobn\u00ed vlastnosti hrdiny mu pomohly dos\u00e1hnout c\u00edle.<\/li>\n\n\n\n<li>M\u00e9n\u011b \u010d\u00edsel a dat. Sna\u017ete se je nepou\u017e\u00edvat a ned\u011blat z vypr\u00e1v\u011bn\u00ed \u017eivotopis. Maxim\u00e1ln\u011b m\u016f\u017eete pou\u017e\u00edt jedno datum.<\/li>\n<\/ol>\n\n\n\n<p>Vezm\u011bte v \u00favahu tyto tipy, aby va\u0161e prezentace byla p\u0159esv\u011bd\u010div\u011bj\u0161\u00ed d\u00edky vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. Pokud m\u00e1te n\u011bjak\u00e9 probl\u00e9my s pochopen\u00edm mechanismu vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, m\u016f\u017eete se zeptat. <a href=\"https:\/\/essaywriter.pro\/\">Esej Writer Pro<\/a> profesion\u00e1ln\u00ed spisovatelsk\u00e1 slu\u017eba, kter\u00e1 v\u00e1m s t\u00edmto \u00fakolem pom\u016f\u017ee.<\/p>\n\n\n\n<h2><strong>F\u00e1ze vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f v prezentaci<\/strong><\/h2>\n\n\n\n<p>Existuje 5 f\u00e1z\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu, kter\u00e9 byste m\u011bli p\u0159i prezentaci pou\u017e\u00edt. Nyn\u00ed si je probereme podrobn\u011bji.<\/p>\n\n\n\n<h3>F\u00e1ze I. Souvislosti<\/h3>\n\n\n\n<p>Za\u010dn\u011bte stru\u010dn\u00fdm popisem ud\u00e1lost\u00ed, kter\u00e9 vedly k hlavn\u00edmu p\u0159\u00edb\u011bhu, aby se poslucha\u010di s p\u0159\u00edb\u011bhem l\u00e9pe sezn\u00e1mili. Nebo m\u016f\u017eete za\u010d\u00edt hlavn\u00ed postavou a popsat jej\u00ed probl\u00e9my, c\u00edle, sny a nad\u011bje. S \u00favodem se p\u0159\u00edli\u0161 nezdr\u017eujte, i kdy\u017e jste do sv\u00e9ho hrdiny, produktu nebo toho, co popisujete, bl\u00e1zniv\u011b zamilovan\u00ed.<\/p>\n\n\n\n<h3>F\u00e1ze II. Spoiler<\/h3>\n\n\n\n<p>Je to nepovinn\u00e1 sou\u010d\u00e1st vypr\u00e1v\u011bn\u00ed, ale m\u016f\u017eete ji vyzkou\u0161et. Napov\u011bzte div\u00e1k\u016fm, co hrdina chyst\u00e1 ve fin\u00e1le. Nap\u0159\u00edklad: \"Na za\u010d\u00e1tku roku 2015 jsem nem\u011bl pen\u00edze na j\u00eddlo a dnes jsem si koupil Mercedes-Benz nejnov\u011bj\u0161\u00edho modelu, a to ani ne na \u00fav\u011br.\" V tomto p\u0159\u00edpad\u011b si hrdina koup\u00ed auto, na kter\u00e9 se mu poda\u0159\u00ed vyd\u011blat.<\/p>\n\n\n\n<p>Zd\u00e1 se, \u017ee nazna\u010duje fin\u00e1le, ale z\u00e1rove\u0148 zachov\u00e1v\u00e1 intriky.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>F\u00e1ze III. Hrdinovy probl\u00e9my<\/h3>\n\n\n\n<p>Zde se odhaluj\u00ed probl\u00e9my, p\u0159ek\u00e1\u017eky a nep\u0159\u00e1tel\u00e9 va\u0161eho hrdiny. Zde byste nem\u011bli zm\u011bk\u010dovat slabiky. Zas\u00e1hn\u011bte emoce publika plnou silou.<\/p>\n\n\n\n<p>Pot\u00e9 m\u016f\u017eete probl\u00e9my je\u0161t\u011b zhor\u0161it. M\u016f\u017eete uk\u00e1zat, \u017ee v\u0161echno bylo tak \u0161patn\u00e9, \u017ee jste se cht\u011bli j\u00edt ob\u011bsit.<\/p>\n\n\n\n<h3>F\u00e1ze IV. Za\u010d\u00e1tek bitvy&nbsp;<\/h3>\n\n\n\n<p>Uka\u017ete, jak\u00e9 kroky hrdina podnikl v boji proti probl\u00e9m\u016fm. Nevhazujte hrdinovi prim\u00e1rn\u00ed \u0159e\u0161en\u00ed p\u0159\u00edmo do tv\u00e1\u0159e. Za\u010dn\u011bte v mal\u00e9m a postupn\u011b hrdinu rozkol\u00edsejte.<\/p>\n\n\n\n<h3>F\u00e1ze V. Hrdinovo v\u00edt\u011bzstv\u00ed<\/h3>\n\n\n\n<p>Posledn\u00ed akce, kter\u00e1 pomohla hrdinovi vyhr\u00e1t a z\u016fstat v \u010dern\u00fdch \u010d\u00edslech. Stejn\u011b jako v poh\u00e1dce se d\u00e1 \u0159\u00edci, \u017ee se hrdin\u016fv \u017eivot zlep\u0161il a je u\u017e jen lep\u0161\u00ed. A na\u0161el svou l\u00e1sku a z\u00edskal polovinu kr\u00e1lovstv\u00ed a v\u0161e v tomto duchu.<\/p>\n\n\n\n<h2><strong>Z\u00e1pletky pro vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f v prezentac\u00edch<\/strong><\/h2>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/5vtwcnF58V59_mhbKh2MULi0Bh4QHWgzdCP_eAbqEgUvhWZGI1QmCVMTeQuPQbnNlqst_Ho5Sg-K0voDr9FQg678zIbZUw80jleTVSLRIFC2dSG-Tx3dXJiIzmvlbXpVtcRo9x_sJddeRZoCyw\" width=\"602\" height=\"372\"><\/p>\n\n\n\n<p>Na z\u00e1v\u011br v\u00e1m pov\u00edm o nejlep\u0161\u00edch, funguj\u00edc\u00edch a nejobl\u00edben\u011bj\u0161\u00edch z\u00e1pletk\u00e1ch pro vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f.<\/p>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>P\u0159\u00edb\u011bh Komedie. Vesel\u00fd p\u0159\u00edb\u011bh o chyb\u00e1ch na cest\u011b.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>O\u0161kliv\u00e9 k\u00e1\u010d\u00e1tko. Nebyla hezk\u00e1, v\u0161ichni se j\u00ed sm\u00e1li, a pak hrdinka vyrostla a stala se z n\u00ed prost\u011b wow.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>\u0158e\u0161en\u00ed probl\u00e9m\u016f. Jedn\u00e1 se o klasick\u00fd p\u0159\u00edb\u011bh o \u0159e\u0161en\u00ed probl\u00e9mu, kter\u00fd hlavn\u00edho hrdinu udr\u017euje v chodu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-white-color has-text-color has-background\" style=\"background-color:#dc1866\">\n<li>T\u011b\u017ek\u00e9 v\u00edt\u011bzstv\u00ed. P\u0159\u00edb\u011bh o v\u00edt\u011bzstv\u00ed. Kdy\u017e u\u017e se zd\u00e1lo, \u017ee je t\u0159eba schovat se do kouta a plakat, hrdina se postavil, vzchopil se a p\u0159ekonal v\u0161echny p\u0159ek\u00e1\u017eky.<\/li>\n<\/ul>\n\n\n\n<p>Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f pro prezentaci nen\u00ed tak d\u011bsiv\u00e9, jak se zd\u00e1. A tipy, o kter\u00e9 jsem se pod\u011blil v\u00fd\u0161e, lze pou\u017e\u00edt k vytvo\u0159en\u00ed p\u0159\u00edb\u011bhu pro jak\u00e9koli t\u00e9ma a jak\u00fdkoli \u00fa\u010del. Svou prezentaci m\u016f\u017eete tak\u00e9 vylep\u0161it pomoc\u00ed <a href=\"https:\/\/mindthegraph.com\/blog\/scientific-illustration-2\/\">v\u011bdeck\u00e9 ilustrace<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Vyu\u017eijte s\u00edlu vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f v prezentac\u00edch ve sv\u016fj prosp\u011bch, okouzlete cel\u00fd dav a nau\u010dte se ji pou\u017e\u00edvat.<\/p>","protected":false},"author":4,"featured_media":15871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[862,775,861,863,962],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power Of Storytelling In Presentations - MTG<\/title>\n<meta name=\"description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/vypraveni-pribehu-v-prezentacich\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power Of Storytelling In Presentations\" \/>\n<meta property=\"og:description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/vypraveni-pribehu-v-prezentacich\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T17:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/05\/power-storytelling-presentations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Power Of Storytelling In Presentations\" \/>\n<meta name=\"twitter:description\" content=\"Use the power of storytelling in presentations in your favor, mesmerize a whole crowd and learn how to use it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2022\/05\/power-storytelling-presentations.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power Of Storytelling In Presentations - 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. 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