{"id":15712,"date":"2022-03-21T20:15:22","date_gmt":"2022-03-21T23:15:22","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/poster-for-research-presentation-copy\/"},"modified":"2023-01-05T13:54:31","modified_gmt":"2023-01-05T16:54:31","slug":"business-presentation","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/obchodni-prezentace\/","title":{"rendered":"Jak vytvo\u0159it vynikaj\u00edc\u00ed obchodn\u00ed prezentaci"},"content":{"rendered":"

Obchodn\u00ed prezentace je p\u0159ed\u00e1v\u00e1n\u00ed d\u016fle\u017eit\u00fdch informac\u00ed o firm\u011b a jej\u00edch c\u00edlech investor\u016fm, zam\u011bstnanc\u016fm, koleg\u016fm, ve\u0159ejnosti nebo potenci\u00e1ln\u00edm partner\u016fm s c\u00edlem podpo\u0159it spolupr\u00e1ci.<\/p>\n\n\n\n

Ne v\u0161ichni podnikatel\u00e9 v\u011bnuj\u00ed p\u0159\u00edprav\u011b prezentace n\u00e1le\u017eitou pozornost. To je probl\u00e9m. Informace v prezentaci PowerPoint jsou t\u00edm, \u010demu investo\u0159i, partne\u0159i a kolegov\u00e9 v\u011bnuj\u00ed p\u0159i va\u0161em projevu nejv\u011bt\u0161\u00ed pozornost. Jej\u00ed tvorba a design tedy by nem\u011bla b\u00fdt ponech\u00e1na n\u00e1hod\u011b<\/a>.<\/p>\n\n\n\n

Je velmi d\u016fle\u017eit\u00e9 pochopit \u00fa\u010del, pro kter\u00fd je prezentace vytv\u00e1\u0159ena. Nezapome\u0148te, \u017ee ji vytv\u00e1\u0159\u00edte proto, abyste p\u0159esv\u011bd\u010dili publikum, \u017ee projekt je ziskov\u00fd a stoj\u00ed za investici.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Prezentace PowerPoint vizu\u00e1ln\u011b zprost\u0159edkov\u00e1v\u00e1 d\u016fle\u017eit\u00e9 informace o spole\u010dnosti nebo produktu a vyb\u00edz\u00ed poslucha\u010de k akci. Na \u00fasp\u011b\u0161n\u00e9 obchodn\u00ed prezentaci z\u00e1vis\u00ed n\u00e1sleduj\u00edc\u00ed spolupr\u00e1ce s partnery.<\/p>\n\n\n\n

V tomto \u010dl\u00e1nku si pov\u00edme o hlavn\u00edch prvc\u00edch vynikaj\u00edc\u00ed prezentace a porad\u00edme v\u00e1m, \u010demu byste m\u011bli p\u0159i ve\u0159ejn\u00e9m projevu v\u011bnovat pozornost. Jdeme na to!<\/p>\n\n\n\n

Nepou\u017e\u00edvejte zastaral\u00e9 \u0161ablony<\/strong><\/h2>\n\n\n\n

Kdy\u017e otev\u0159ete jak\u00fdkoli program pro tvorbu prezentac\u00ed, nab\u00eddne v\u00e1m v\u00fdb\u011br \u0161ablon prezentac\u00ed. Takov\u00e9 \u0161ablony jsou v\u0161ak nudn\u00e9 a neatraktivn\u00ed. Doporu\u010dujeme v\u00e1m pou\u017e\u00edt jasn\u00e9 a sv\u011b\u017e\u00ed \u0161ablony prezentac\u00ed<\/a>, ale je lep\u0161\u00ed vytvo\u0159it si vlastn\u00ed.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Krom\u011b toho je jednou z nejtypi\u010dt\u011bj\u0161\u00edch chyb t\u011bch, kte\u0159\u00ed neznaj\u00ed problematiku aktu\u00e1ln\u00ed trendy<\/a> je velmi \u0161patn\u00e1 kombinace barev. Nepou\u017e\u00edvejte \u0161pinav\u00e9 barvy (hn\u011bd\u00e1, tmav\u011b modr\u00e1, ka\u0161tanov\u00e1, ho\u0159\u010dicov\u00e1) a vyb\u00edrejte si. spr\u00e1vn\u00e9 p\u00edsmo<\/a>. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete zcela odradit poslucha\u010de od z\u00e1jmu o va\u0161i obchodn\u00ed prezentaci.<\/p>\n\n\n\n

Video je v\u00e1\u0161 p\u0159\u00edtel<\/strong><\/h2>\n\n\n\n

Pokud chcete vytvo\u0159it \u00fa\u017easnou prezentaci obchodn\u00edho produktu, pak prezentace v aplikaci PowerPoint nen\u00ed pro v\u00e1s. M\u011bli byste vytvo\u0159it n\u011bco origin\u00e1ln\u00edho bez pou\u017eit\u00ed jednoduch\u00fdch \u0161ablon prezentac\u00ed.<\/p>\n\n\n\n

Videoprezentace nato\u010den\u00e1 podle p\u016fvodn\u00edho sc\u00e9n\u00e1\u0159e, kter\u00e1 jasn\u011b a efektivn\u011b demonstruje va\u0161e obchodn\u00ed n\u00e1pady, je to, co va\u0161e publikum skute\u010dn\u011b zaujme, zapamatuje si ji a nechte svou prezentaci vyniknout<\/a>. Zde v\u00e1m posta\u010d\u00ed bezplatn\u00fd editor videa a dokonce i fotoapar\u00e1t iPhonu. Profesion\u00e1lov\u00e9 mohou p\u0159idat nejen \u017eiv\u00e9 nat\u00e1\u010den\u00ed, ale tak\u00e9 2D animaci nebo 3D grafiku. Je to skv\u011bl\u00e1 mo\u017enost pro vytvo\u0159en\u00ed firemn\u00ed image a prezentaci produktu.<\/p>\n\n\n\n

Pou\u017eit\u00ed n\u011bkolika barev<\/strong><\/h2>\n\n\n\n

Nepou\u017e\u00edvejte v prezentaci celou paletu barev. Va\u0161\u00edm \u00fakolem nen\u00ed zasahovat do vn\u00edm\u00e1n\u00ed diapozitiv\u016f, ale sp\u00ed\u0161e je usnadnit. Nejrozumn\u011bj\u0161\u00ed je pou\u017e\u00edt maxim\u00e1ln\u011b 2-3 barvy na jeden slide, aby va\u0161e prezentace v aplikaci PowerPoint poutav\u011bj\u0161\u00ed<\/a>, a v cel\u00e9 prezentaci - ne v\u00edce ne\u017e p\u011bt.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

D\u00e1le berte v \u00favahu kontrast. V\u00e1\u0161 text by m\u011bl b\u00fdt na prezentaci dob\u0159e viditeln\u00fd i z nejvzd\u00e1len\u011bj\u0161\u00edho m\u00edsta konferen\u010dn\u00ed m\u00edstnosti. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b se budou poslucha\u010di c\u00edtit nep\u0159\u00edjemn\u011b a hlavn\u011b bude va\u0161e prezentace v aplikaci PowerPoint vypadat nep\u0159ehledn\u011b. A m\u00edsto toho, aby lid\u00e9 poslouchali v\u00e1\u0161 projev, budou se sna\u017eit p\u0159e\u010d\u00edst \u0161patn\u011b navr\u017een\u00e9 slajdy.<\/p>\n\n\n\n

Nezapome\u0148te v\u0161ak, \u017ee byste m\u011bli ve\u0159ejnosti p\u0159edv\u00e9st nejen kr\u00e1sn\u011b zpracovanou prezentaci, ale tak\u00e9 velmi pou\u010dnou prezentaci. Spr\u00e1vn\u00e1 barevn\u00e1 kombinace v\u00e1s nezachr\u00e1n\u00ed, pokud je obsah nesmysln\u00fd a zbyte\u010dn\u00fd.<\/p>\n\n\n\n

Mluvte, jak mluv\u00edte<\/strong><\/h2>\n\n\n\n

Pokud p\u0159ipravujete prezentaci v aplikaci PowerPoint jako sou\u010d\u00e1st sv\u00e9ho ve\u0159ejn\u00e9ho vystoupen\u00ed a prezentace projektu jako celku (a nikoliv pro \u0161\u00ed\u0159en\u00ed mezi kolegy v r\u00e1mci Pracovn\u00ed prostor Google<\/a>), pak byste tento bod nem\u011bli p\u0159esko\u010dit.<\/p>\n\n\n

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Mnoho lid\u00ed se neust\u00e1le dopou\u0161t\u00ed jedn\u00e9 spole\u010dn\u00e9 chyby. Vkl\u00e1daj\u00ed na sn\u00edmky obrovsk\u00e9 mno\u017estv\u00ed textu, kter\u00fd se sotva vejde na obrazovku. Sta\u010d\u00ed, kdy\u017e do prezentace p\u0159id\u00e1te hlavn\u00ed grafick\u00e9 prvky, z\u00e1v\u011bry, definice, abyste sd\u011blili hlavn\u00ed my\u0161lenku, nebo sv\u00e1 slova slad\u00edte s p\u0159\u00edklady a statistikami.<\/p>\n\n\n\n

Nezapome\u0148te, \u017ee va\u0161\u00edm \u00fakolem nen\u00ed vm\u011bstnat celou zpr\u00e1vu na 10 slid\u016f, ale sd\u011blit jej\u00ed podstatu. Samoz\u0159ejm\u011b m\u016f\u017eete zahrnout i profesion\u00e1ln\u00ed grafick\u00e9 abstrakty<\/a> tam. V\u0161e ostatn\u00ed si \u0159eknete v projevu nebo si to poslucha\u010di mohou p\u0159e\u010d\u00edst na pap\u00ed\u0159e.<\/p>\n\n\n\n

Napsat skript<\/strong><\/h2>\n\n\n\n

V t\u00e9to \u010d\u00e1sti na\u0161eho \u010dl\u00e1nku tedy nebudeme mluvit o prezentaci v PowerPointu, ale o va\u0161em ve\u0159ejn\u00e9m projevu. Pokud se rozhodnete nep\u0159ipravovat obchodn\u00ed video<\/a>, pak jist\u011b budete muset promluvit k publiku a prezentovat sv\u016fj projekt nebo zpr\u00e1vu. A zde je t\u0159eba p\u0159ipravit nejen prezentaci, ale i sebe.<\/p>\n\n\n

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Pokud nedok\u00e1\u017eete mluvit bez p\u0159\u00edpravy nebo jste dost nerv\u00f3zn\u00ed, m\u011bli byste. napsat skript<\/a> pro sv\u016fj projev a n\u011bkolikr\u00e1t si ho doma nacvi\u010dte. Je to b\u011b\u017en\u00e1 praxe p\u0159ed d\u016fle\u017eitou ud\u00e1lost\u00ed - zejm\u00e9na pokud jste extr\u00e9mn\u011b vzru\u0161en\u00ed.<\/p>\n\n\n\n

Sledujte hodiny<\/strong><\/h2>\n\n\n\n

Aby byla va\u0161e obchodn\u00ed prezentace dokonal\u00e1, je d\u016fle\u017eit\u00e9 nejen vlo\u017eit grafy a infografiky<\/a> a napsat sc\u00e9n\u00e1\u0159, ale dodr\u017eet \u010dasov\u00fd pl\u00e1n. Mus\u00edte dodr\u017eet \u010dasov\u00fd r\u00e1mec, kter\u00fd je pro v\u00e1\u0161 projev vymezen. Nav\u00edc lze napl\u00e1novat n\u011bkolik prezentac\u00ed a n\u011bkolik \u0159e\u010dn\u00edk\u016f.<\/p>\n\n\n\n

Ne v\u017edy je v\u0161ak mo\u017en\u00e9 dodr\u017eet jasn\u00fd pl\u00e1n a na\u010dasov\u00e1n\u00ed. Mus\u00edte na to b\u00fdt p\u0159ipraveni. Pokud si tedy uv\u011bdom\u00edte, \u017ee m\u00e1te nedostatek \u010dasu, p\u0159esu\u0148te se na jin\u00e9 m\u00edsto, zm\u011b\u0148te pl\u00e1n projevu za pochodu. A hlavn\u011b, sna\u017ete se to d\u011blat pro poslucha\u010de neviditeln\u011b. Jako by to tak m\u011blo b\u00fdt.<\/p>\n\n\n\n

Pou\u017e\u00edvejte \u0159e\u010d t\u011bla<\/strong><\/h2>\n\n\n\n

K \u00fasp\u011b\u0161n\u00e9 prezentaci nesta\u010d\u00ed jen dobr\u00fd projev. Mus\u00edte tak\u00e9 v\u011bnovat pozornost prvk\u016fm neverb\u00e1ln\u00ed komunikace<\/a>. Kdy\u017e p\u0159ed publikem vystupujete s prezentac\u00ed v PowerPointu, st\u00e1v\u00e1te se tv\u00e1\u0159\u00ed spole\u010dnosti a sv\u00e9ho projektu. Je nezbytn\u00e9 spr\u00e1vn\u011b p\u0159edat sd\u011blen\u00ed, obratn\u011b zd\u016fraznit d\u016fle\u017eit\u00e9 body a vyhladit n\u00e1hodn\u00e9 chyby spr\u00e1vnou mimikou a gesty.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Nezapome\u0148te, \u017ee ka\u017ed\u00e9 gesto ve va\u0161em ve\u0159ejn\u00e9m projevu mus\u00ed b\u00fdt v\u00fdsti\u017en\u00e9 a \u00fa\u010deln\u00e9. Va\u0161\u00edm c\u00edlem je spr\u00e1vn\u011b pou\u017e\u00edvat \u0159e\u010d t\u011bla, abyste dos\u00e1hli co nejv\u011bt\u0161\u00edho \u00fa\u010dinku, a nedoprov\u00e1zet ka\u017ed\u00e9 mluven\u00e9 slovo gesty.<\/p>\n\n\n\n

Nejlep\u0161\u00edm zp\u016fsobem, jak odhalit zbyte\u010dn\u00e1, ru\u0161iv\u00e1 gesta, je sledovat video s vypnut\u00fdm zvukem. Nahrajte si tedy sv\u00e9 vystoupen\u00ed a analyzujte ho. Bude to u\u017eite\u010dn\u00e9.<\/p>\n\n\n\n

Nau\u010dte se text nazpam\u011b\u0165<\/strong><\/h2>\n\n\n\n

Jak se uk\u00e1zalo, nen\u00ed to pro ka\u017ed\u00e9ho samoz\u0159ejmost. Chcete-li vytvo\u0159it vynikaj\u00edc\u00ed obchodn\u00ed prezentaci a zaujmout poslucha\u010de sv\u00fdm ve\u0159ejn\u00fdm projevem, mus\u00edte pln\u011b zn\u00e1t svou prezentaci a to, co je naps\u00e1no na slajdech.<\/p>\n\n\n\n

M\u011bli byste p\u0159ep\u00ednat sn\u00edmky, ani\u017e byste se d\u00edvali na obrazovku za sebou, a pohybovat se v textu se zav\u0159en\u00fdma o\u010dima. Bu\u010fte schopni odpov\u011bd\u011bt na v\u0161echny ot\u00e1zky a ne\u010dt\u011bte z listu. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jednodu\u0161e zp\u016fsob\u00edte, \u017ee poslucha\u010di ztrat\u00ed z\u00e1jem. Polovina \u00fasp\u011bchu z\u00e1vis\u00ed na v\u00e1s - na va\u0161\u00ed schopnosti prezentovat informace a na va\u0161\u00ed sebed\u016fv\u011b\u0159e.<\/p>\n\n\n\n

Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n

Profesion\u00e1ln\u00ed prezentace s jasnou a logickou strukturou, poutav\u00fdm designem, textem a \u0161ablonami prezentac\u00ed od spole\u010dnosti FF UK. Alternativy Canva<\/a> je silnou v\u00fdpov\u011bd\u00ed o sob\u011b a nov\u00fdch obchodn\u00edch p\u0159\u00edle\u017eitostech. Pokud jste ji vytvo\u0159ili s ohledem na nejnov\u011bj\u0161\u00ed marketingov\u00e9 a designov\u00e9 trendy, bude prezentace fungovat i bez va\u0161\u00ed \u00fa\u010dasti. M\u016f\u017eete ji zve\u0159ejnit na webov\u00fdch str\u00e1nk\u00e1ch, v Google Workspace, pou\u017e\u00edt na v\u00fdstav\u00e1ch a soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Krom\u011b toho jsou z\u00e1sadn\u00ed va\u0161e \u0159e\u010dnick\u00e9 dovednosti - i n\u011bkolik slov p\u0159ed prom\u00edt\u00e1n\u00edm obchodn\u00edho videa ji\u017e vytv\u00e1\u0159\u00ed ur\u010dit\u00fd dojem o v\u00e1s a va\u0161em projektu. Spr\u00e1vn\u011b odpov\u011bzte na v\u0161echny ot\u00e1zky, proto\u017ee to je dal\u0161\u00ed zp\u016fsob, jak poslucha\u010de p\u0159it\u00e1hnout na svou stranu. Produktivn\u00ed diskuse je \u0161anc\u00ed, jak se zapsat do pam\u011bti a z\u00edskat investice. Pokud jste nerv\u00f3zn\u00ed a nadm\u011brn\u011b gestikulujete, nacvi\u010dte si sv\u016fj projev p\u0159edem a usp\u011bjete!<\/p>\n\n\n\n

P\u0159ejeme v\u00e1m v\u0161e nejlep\u0161\u00ed, zachovejte klid a vytv\u00e1\u0159ejte vynikaj\u00edc\u00ed obchodn\u00ed prezentace!<\/p>\n\n\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

Poutav\u00e1 prezentace vytvo\u0159en\u00e1 i v aplikaci PowerPoint je to, \u010demu potenci\u00e1ln\u00ed investo\u0159i a v\u011b\u0159itel\u00e9 v\u011bnuj\u00ed nejv\u011bt\u0161\u00ed pozornost, proto\u017ee jde o shrnut\u00ed kone\u010dn\u00e9ho dokumentu nebo projektu.<\/p>","protected":false},"author":48,"featured_media":15715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[96,964,962,441],"yoast_head":"\nHow to Create an Outstanding Business Presentation - MTG<\/title>\n<meta name=\"description\" content=\"An engaging presentation made even in PowerPoint is what potential investors and lenders pay the most attention to, as it is a summary of the final document or project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/obchodni-prezentace\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual abstracts made easy with Mind the Graph\" \/>\n<meta property=\"og:description\" content=\"Your visual abstracts can be beautiful with Mind the Graph. Learn how to create them in this special post with design tips for scientists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/obchodni-prezentace\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T23:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T16:54:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/11\/graphical_abstract_madeeasy_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhitesh Das\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Visual abstracts made easy with Mind the Graph\" \/>\n<meta name=\"twitter:description\" content=\"Your visual abstracts can be beautiful with Mind the Graph. 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