{"id":14546,"date":"2021-09-15T17:43:23","date_gmt":"2021-09-15T20:43:23","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=14546"},"modified":"2023-01-05T15:12:51","modified_gmt":"2023-01-05T18:12:51","slug":"visual-abstracts-on-twitter-social-media-beyond-the-social","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/vizualni-abstrakty-na-twitteru-socialni-media-za-socialnimi-castmi\/","title":{"rendered":"Vizu\u00e1ln\u00ed abstrakty na Twitteru: Soci\u00e1ln\u00ed m\u00e9dia za hranicemi soci\u00e1ln\u00edch s\u00edt\u00ed"},"content":{"rendered":"

Soci\u00e1ln\u00ed m\u00e9dia mimo soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><\/h2>\n\n\n\n

V posledn\u00edch n\u011bkolika letech se v\u011bdeck\u00e9 \u010dasopisy kv\u016fli siln\u00e9mu vlivu soci\u00e1ln\u00edch m\u00e9di\u00ed na \u0161\u00ed\u0159en\u00ed informac\u00ed ocitly v situaci, kdy si musely vytvo\u0159it profily na soci\u00e1ln\u00edch m\u00e9di\u00edch, aby mohly l\u00e9pe komunikovat se sv\u00fdm publikem.<\/p>\n\n\n\n

Nejen v\u011bdeck\u00e9 \u010dasopisy, ale i v\u00fdzkumn\u00ed pracovn\u00edci, redakto\u0159i a instituce maj\u00ed nyn\u00ed \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch z profesn\u00edch d\u016fvod\u016f: aby mohli l\u00e9pe \u0159\u00eddit komunikaci se svou ve\u0159ejnost\u00ed, d\u00e1le ji \u0161\u00ed\u0159it a upozor\u0148ovat na sv\u00e9 v\u011bdeck\u00e9 publikace.<\/p>\n\n\n\n

Pokud jde o p\u0159\u00edtomnost v soci\u00e1ln\u00edch m\u00e9di\u00edch, nen\u00ed to v\u00fdhradn\u00ed nutnost v\u011bdeck\u00fdch \u010dasopis\u016f nebo v\u011bdc\u016f. V sou\u010dasn\u00e9 dob\u011b se mnoho podnik\u016f ocitlo (je\u0161t\u011b v\u00edce po pandemii COVID-19) v situaci, kdy jsou povinny a nuceny b\u00fdt p\u0159\u00edtomny online prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek, str\u00e1nek nebo \u00fa\u010dt\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, aby zv\u00fd\u0161ily m\u00edru sv\u00e9ho prodeje.<\/p>\n\n\n\n

Samoz\u0159ejm\u011b, \u017ee v jin\u00e9m smyslu to plat\u00ed i pro v\u011bdeckou komunitu.<\/p>\n\n\n\n

Akademick\u00e9 \u010dasopisy a v\u00fdzkumn\u00ed pracovn\u00edci vyu\u017e\u00edvaj\u00ed platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jako jsou Twitter, Facebook a Instagram, k podn\u011bcov\u00e1n\u00ed a roz\u0161i\u0159ov\u00e1n\u00ed diskus\u00ed mezi v\u0161emi lidmi ve v\u011bdeck\u00e9 komunit\u011b i mimo ni, \u010d\u00edm\u017e zvy\u0161uj\u00ed dosah sv\u00e9 pr\u00e1ce a \u010detnost a citovanost sv\u00fdch \u010dl\u00e1nk\u016f. <\/p>\n\n\n\n

K dosa\u017een\u00ed t\u011bchto c\u00edl\u016f bohu\u017eel nesta\u010d\u00ed m\u00edt pouze \u00fa\u010det. Ke zv\u00fd\u0161en\u00ed anga\u017eovanosti \u010dten\u00e1\u0159\u016f je zapot\u0159eb\u00ed ur\u010dit\u00fdch strategi\u00ed. A pr\u00e1v\u011b tehdy Vizu\u00e1ln\u00ed abstrakty p\u0159ich\u00e1zej\u00ed v<\/a>!<\/p>\n\n\n\n

Vizu\u00e1ln\u00ed abstrakty<\/h2>\n\n\n\n

Zn\u00e1m\u00e9 jako grafick\u00e9 abstrakty, informa\u010dn\u00ed grafika, infografika, v\u011bdeck\u00e1 \u010d\u00edsla, v\u0161echny r\u016fzn\u00e9 typy vizu\u00e1ln\u00ed komunikace jsou strategi\u00ed propagace a \u0161\u00ed\u0159en\u00ed v\u00fdzkumu. <\/p>\n\n\n\n

Nov\u00e9 d\u016fkazy nazna\u010duj\u00ed, \u017ee soci\u00e1ln\u00ed m\u00e9dia spolu s vizu\u00e1ln\u00edmi abstrakty maj\u00ed s\u00edlu ovlivnit tradi\u010dn\u00ed bibliometrick\u00e9 ukazatele, jako jsou citace, p\u0159e\u010dten\u00ed, a alternativn\u00ed ukazatele souvisej\u00edc\u00ed se soci\u00e1ln\u00edmi m\u00e9dii, jako jsou lajky, zapojen\u00ed a retweety. Vizu\u00e1ln\u00ed abstrakty shrnuj\u00ed p\u0159\u00edb\u011bh v\u011bdeck\u00e9ho \u010dl\u00e1nku pro \u010dten\u00e1\u0159e vizu\u00e1ln\u011b p\u0159ita\u017eliv\u011b a l\u00e1kaj\u00ed je na cel\u00fd \u010dl\u00e1nek.<\/p>\n\n\n\n

Na rozd\u00edl od b\u011b\u017en\u00fdch p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 se obvykle skl\u00e1daj\u00ed pouze z textu, m\u016f\u017ee p\u0159id\u00e1n\u00ed vizu\u00e1ln\u00ed abstrakce zlep\u0161it v\u00fdkon z hlediska sd\u00edlen\u00ed, lajk\u016f a zapojen\u00ed. A n\u011bkolik ned\u00e1vn\u00fdch studi\u00ed to dokazuje.<\/p>\n\n\n\n

Studie zve\u0159ejn\u011bn\u00e1 \u010casopis The Journal of Arthroplasty<\/a> provedl k\u0159\u00ed\u017eov\u00e1 randomizovan\u00e1 studie vizu\u00e1ln\u00edch abstrakt\u016f versus prost\u00fdch textov\u00fdch tweet\u016f pro \u0161\u00ed\u0159en\u00ed ortopedick\u00e9ho v\u00fdzkumu<\/a>. Hlavn\u00edm c\u00edlem studie bylo zjistit, zda \u010dl\u00e1nky v recenzovan\u00fdch \u010dasopisech sd\u00edlen\u00e9 na Twitteru pomoc\u00ed grafick\u00fdch abstrakt\u016f zvy\u0161uj\u00ed zapojen\u00ed u\u017eivatel\u016f a m\u00edru sd\u00edlen\u00ed ve srovn\u00e1n\u00ed s prost\u00fdmi textov\u00fdmi tweety bez doprovodn\u00e9 vizu\u00e1ln\u00ed infografiky. <\/p>\n\n\n\n

V\u00fdsledky studie ukazuj\u00ed, \u017ee \u0161\u00ed\u0159en\u00ed v\u00fdzkumn\u00fdch tweet\u016f s vizu\u00e1ln\u00edmi abstrakty m\u011blo v\u011bt\u0161\u00ed anga\u017eovanost ne\u017e tweety s prost\u00fdm textem. Studie sd\u00edlela obsah z oblasti v\u00fdzkumu artroplastiky na Twitteru a pozorovala, \u017ee m\u00edra zapojen\u00ed (po\u010det u\u017eivatel\u016f, kte\u0159\u00ed vizualizovali p\u0159\u00edsp\u011bvek\/po\u010det u\u017eivatel\u016f, kte\u0159\u00ed s p\u0159\u00edsp\u011bvkem interagovali) byla vy\u0161\u0161\u00ed u skupiny tweet\u016f s vizu\u00e1ln\u00edm abstraktem. <\/p>\n\n\n\n

\"Vizu\u00e1ln\u00ed abstrakty jsou pro u\u017eivatele vizu\u00e1ln\u011b p\u0159ita\u017eliv\u011bj\u0161\u00ed a atraktivn\u011bj\u0161\u00ed, kdy\u017e proch\u00e1zej\u00ed sv\u00e9 kan\u00e1ly,\" vysv\u011btluje studie, \"co\u017e vyvol\u00e1v\u00e1 po\u010d\u00e1te\u010dn\u00ed z\u00e1jem, kter\u00fd vede k podrobn\u011bj\u0161\u00edmu zkoum\u00e1n\u00ed.\" Nav\u00edc omezen\u00fd po\u010det znak\u016f (alespo\u0148 na Twitteru) m\u016f\u017ee m\u00edt vliv i na sd\u00edlen\u00ed nebo op\u011btovn\u00e9 zve\u0159ejn\u011bn\u00ed grafiky nam\u00edsto pouh\u00e9ho textu. <\/p>\n\n\n\n

Nezapome\u0148te v\u0161ak, \u017ee vizu\u00e1ln\u00ed abstrakty nenahrazuj\u00ed \u010dl\u00e1nek. Poskytuj\u00ed pouze jednoduch\u00fd a rychl\u00fd n\u00e1hled na studii, kter\u00fd pom\u00e1h\u00e1 l\u00e9ka\u0159\u016fm a v\u00fdzkumn\u00fdm pracovn\u00edk\u016fm naj\u00edt obsah, kter\u00fd se nejv\u00edce vztahuje k tomu, co je v\u00edce zaj\u00edm\u00e1 nebo co hledaj\u00ed.<\/p>\n\n\n\n

V z\u00e1v\u011bru studie auto\u0159i doporu\u010duj\u00ed, aby \"\u010dasopisy vyu\u017e\u00edvaly vizu\u00e1ln\u00ed abstrakty ke zv\u00fd\u0161en\u00ed sv\u00e9 anga\u017eovanosti u u\u017eivatel\u016f platforem soci\u00e1ln\u00edch m\u00e9di\u00ed\". <\/p>\n\n\n\n

Vizu\u00e1ln\u00ed abstrakty v \u010dasopisech s vysok\u00fdm impaktem<\/strong><\/h2>\n\n\n\n

Chceme, abyste pochopili, \u017ee vizu\u00e1ln\u00ed abstrakt m\u016f\u017ee m\u00edt v\u00edce forem a styl\u016f a prezentovat r\u016fzn\u00e9 informace. Shrom\u00e1\u017edili jsme pro v\u00e1s n\u011bkolik grafick\u00fdch abstrakt\u016f \/ vizu\u00e1ln\u00edch abstrakt\u016f publikovan\u00fdch v \u010dasopisech s vysok\u00fdm impaktem.<\/p>\n\n\n\n

N\u00e1sleduj\u00edc\u00ed obrazov\u00fd v\u00fdtah je z p\u0159edchoz\u00ed zm\u00edn\u011bn\u00e9 studie \"Zk\u0159\u00ed\u017een\u00e1 randomizovan\u00e1 studie vizu\u00e1ln\u00edch abstrakt\u016f versus prost\u00fdch textov\u00fdch tweet\u016f pro \u0161\u00ed\u0159en\u00ed ortopedick\u00e9ho v\u00fdzkumu<\/a>\". Studie byla publikov\u00e1na v \u010dasopise \u010casopis The Journal of Arthroplasty<\/a> v srpnu 2021. Vizu\u00e1ln\u00ed abstrakt shrnuje, zda mohou b\u00fdt rentgenov\u00e9 sn\u00edmky ve flexi vsed\u011b a ve stoji na jedn\u00e9 noze u\u017eite\u010dn\u00e9 p\u0159i p\u0159edopera\u010dn\u00edm hodnocen\u00ed pohyblivosti bedern\u00ed p\u00e1te\u0159e u THA.<\/p>\n\n\n

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\"Vizu\u00e1ln\u00ed<\/a>
P\u0159\u00edklad vizu\u00e1ln\u00ed abstrakce<\/figcaption><\/figure><\/div>\n\n\n

Dal\u0161\u00ed grafick\u00fd abstrakt, vytvo\u0159en\u00fd pomoc\u00ed platformy Mind the Graph, je z programu. P\u0159\u00edroda<\/a> \u010dl\u00e1nek publikovan\u00fd v \u0159\u00edjnu 2019 s n\u00e1zvem \"Metabolick\u00e1 regulace genov\u00e9 exprese pomoc\u00ed histonov\u00e9 laktylace<\/a>\". Studie byla provedena Laborato\u0159 Becker<\/a>. Pod\u00edvejte se na jejich webov\u00e9 str\u00e1nky a prohl\u00e9dn\u011bte si dal\u0161\u00ed kr\u00e1sn\u00e9 grafick\u00e9 abstrakce, kter\u00e9 vytvo\u0159ili.<\/p>\n\n\n

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\"Grafick\u00fd<\/a>
Grafick\u00fd abstrakt <\/figcaption><\/figure><\/div>\n\n\n

Dal\u0161\u00ed grafick\u00fd abstrakt byl publikov\u00e1n v \u010dasopise \u010casopis Biological Psychiatry<\/a> v kv\u011btnu 2018. S n\u00e1zvem \"Sou\u010dasn\u00fd stav zv\u00ed\u0159ec\u00edch model\u016f posttraumatick\u00e9 stresov\u00e9 poruchy: Budouc\u00ed v\u00fdzvy pro zlep\u0161en\u00ed translace a behavior\u00e1ln\u00ed a biologick\u00e9 fenotypy<\/a>,\" studie p\u0159edstavuje tento grafick\u00fd abstrakt s ilustrovan\u00fdm sch\u00e9matem n\u011bkolika zv\u00ed\u0159ec\u00edch model\u016f posttraumatick\u00e9 stresov\u00e9 poruchy a byla vytvo\u0159ena pomoc\u00ed Mind the Graph.<\/p>\n\n\n

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\"Vizu\u00e1ln\u00ed<\/a>
Vizu\u00e1ln\u00ed abstrakt <\/figcaption><\/figure><\/div>\n\n\n

Tento vizu\u00e1ln\u00ed abstrakt se nach\u00e1z\u00ed v The New England Journal of Medicine<\/a>s n\u00e1zvem \"Vadadustat u an\u00e9mie a CKD bez z\u00e1vislosti na dial\u00fdze<\/a>\". Vizu\u00e1ln\u00ed abstrakt sd\u00edl\u00ed informace o dvou randomizovan\u00fdch, otev\u0159en\u00fdch studi\u00edch f\u00e1ze 3, kter\u00e9 porovn\u00e1vaj\u00ed vadadustat s darbepoetinem alfa u pacient\u016f s chronick\u00fdm onemocn\u011bn\u00edm ledvin, kte\u0159\u00ed nejsou z\u00e1visl\u00ed na dial\u00fdze. V tomto p\u0159\u00edpad\u011b vizu\u00e1ln\u00ed abstrakt sd\u00edl\u00ed v\u00fdsledky studie a informace o metodice. <\/p>\n\n\n

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\"Vizu\u00e1ln\u00ed<\/a>
Vizu\u00e1ln\u00ed abstrakt <\/figcaption><\/figure><\/div>\n\n\n

 The New England Journal of Medicine<\/a> m\u00e1 k dispozici mnoho vizu\u00e1ln\u00edch abstrakt\u016f, kter\u00e9 si m\u016f\u017eete prohl\u00e9dnout; \u010dasopis velmi aktivn\u011b pou\u017e\u00edv\u00e1 vizu\u00e1ln\u00ed abstrakty sv\u00fdch \u010dl\u00e1nk\u016f. Ur\u010dit\u011b nav\u0161tivte jejich webov\u00e9 str\u00e1nky a pod\u00edvejte se na n\u011b. <\/p>\n\n\n\n

P\u0159\u00edroda a grafick\u00e9 abstrakty?<\/strong><\/h2>\n\n\n\n

\u010casopis Nature pou\u017e\u00edv\u00e1 st\u00e1le v\u00edce vizu\u00e1ln\u00edch abstrakt\u016f, aby roz\u0161\u00ed\u0159il \u0161\u00ed\u0159en\u00ed v\u011bdy. P\u0159esto\u017ee ne v\u0161echna portfolia \u010dasopisu Nature vy\u017eaduj\u00ed grafick\u00fd abstrakt, u rukopis\u016f Nature Chemistry m\u016f\u017eete nal\u00e9zt P\u0159\u00edrodn\u00ed chemie P\u0159\u00edprava pod\u00e1n\u00ed<\/a> str\u00e1nku s n\u00e1sleduj\u00edc\u00edmi pokyny pro grafick\u00e9 abstrakty:<\/p>\n\n\n\n