{"id":12571,"date":"2021-02-26T10:30:19","date_gmt":"2021-02-26T13:30:19","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=12571"},"modified":"2023-01-05T15:14:49","modified_gmt":"2023-01-05T18:14:49","slug":"picasso-creates-infographics-presentations-charts","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/picasso-creates-infographics-presentations-charts\/","title":{"rendered":"Jak by dnes Picasso vytv\u00e1\u0159el infografiky, prezentace a grafy?"},"content":{"rendered":"

Sly\u0161eli jste n\u011bkdy o Guernica<\/a>? Pla\u010d\u00edc\u00ed \u017eena<\/a>? Nebo D\u00edvka s mandol\u00ednou<\/a>?<\/p>\n\n\n\n

Toto jsou n\u011bkter\u00e1 z nejzn\u00e1m\u011bj\u0161\u00edch d\u011bl samotn\u00e9ho mistra Pabla Picassa, alespo\u0148 podle internetu!<\/p>\n\n\n\n

Kdy\u017e v\u0161ak \u010dlov\u011bk za sv\u016fj \u017eivot vytvo\u0159il v\u00edce ne\u017e 1500 um\u011bleck\u00fdch d\u011bl, je trochu obt\u00ed\u017en\u00e9 vybrat jen n\u011bkolik nejlep\u0161\u00edch.<\/p>\n\n\n\n

Krom\u011b toho, \u017ee je Picasso nejzn\u00e1m\u011bj\u0161\u00edm a nejvlivn\u011bj\u0161\u00edm mal\u00ed\u0159em v\u0161ech dob, zaslou\u017eil se tak\u00e9 o vyn\u00e1lez a objev mnoha nov\u00fdch mal\u00ed\u0159sk\u00fdch styl\u016f a um\u011bleck\u00fdch forem, jako je socha\u0159stv\u00ed a kol\u00e1\u017e, a z\u00e1rove\u0148 m\u011bl sv\u00e9 vlastn\u00ed um\u011bleck\u00e9 f\u00e1ze, jako je modr\u00e9 obdob\u00ed, obdob\u00ed kubismu atd.<\/p>\n\n\n\n

A po v\u0161ech jeho \u00fasp\u011b\u0161\u00edch se pt\u00e1me - co by si myslel o infografik\u00e1ch a procesu jejich tvorby v dne\u0161n\u00ed podob\u011b?<\/p>\n\n\n\n

Tvorba infografiky je um\u011bn\u00ed<\/h2>\n\n\n\n

My v Mind the Graph pevn\u011b v\u011b\u0159\u00edme, \u017ee navrhnout kr\u00e1sn\u00fd grafick\u00fd prvek nen\u00ed nic men\u0161\u00edho ne\u017e namalovat pr\u00e1zdn\u00e9 pl\u00e1tno a vyj\u00e1d\u0159it to, co nem\u016f\u017eete slovn\u011b.<\/p>\n\n\n\n

Oboj\u00ed prob\u00edh\u00e1 paraleln\u011b v tom smyslu, \u017ee p\u0159esn\u00e9 zobrazen\u00ed n\u011bjak\u00e9ho pocitu, faktu nebo trendu nemus\u00ed b\u00fdt tak snadno mo\u017en\u00e9 nebo srozumiteln\u00e9 jako barvy na listu pap\u00edru, rozlit\u00e9 tak, aby ost\u0159e prezentovaly sd\u011blen\u00ed, kter\u00e9 chce jejich tv\u016frce div\u00e1k\u016fm p\u0159edat.<\/p>\n\n\n\n

P\u0159esto jsme se v posledn\u00edch letech setkali s velk\u00fdm mno\u017estv\u00edm graf\u016f, kter\u00e9 se sna\u017eily zobrazit informace, ale kv\u016fli drobn\u00fdm chyb\u00e1m na stran\u011b jejich tv\u016frce se jim to neda\u0159ilo.<\/p>\n\n\n\n

Proto se zde pokus\u00edme vypo\u0159\u00e1dat s ka\u017edou z t\u011bchto chyb, a kdy\u017e u\u017e jsme u toho, d\u00e1me v\u00e1m n\u011bkolik z\u00e1kladn\u00edch tip\u016f, jak z va\u0161\u00ed infografiky ud\u011blat mistrovsk\u00e9 d\u00edlo, jako to ud\u011blal s\u00e1m mistr.<\/p>\n\n\n\n

Pro\u010d jsou infografiky v\u016fbec d\u016fle\u017eit\u00e9?<\/h2>\n\n\n\n

Grafy se pou\u017e\u00edvaj\u00ed ji\u017e des\u00edtky let d\u00edky sv\u00e9 schopnosti efektivn\u011b a \u00fa\u010dinn\u011b p\u0159ed\u00e1vat sd\u011blen\u00ed. Pro rychlou rekapitulaci v\u0161ak n\u00ed\u017ee uv\u00e1d\u00edme n\u011bkolik d\u016fvod\u016f.<\/p>\n\n\n\n

Sd\u011blen\u00ed kompaktn\u00edm zp\u016fsobem<\/h3>\n\n\n\n

Je velmi d\u016fle\u017eit\u00e9 sd\u011blovat jasn\u00e1 sd\u011blen\u00ed co nejefektivn\u011bj\u0161\u00edm a nejatraktivn\u011bj\u0161\u00edm zp\u016fsobem, stejn\u011b jako to d\u011blal Picasso. Jeho obrazy se dot\u00fdkaly div\u00e1k\u016f v nejhlub\u0161\u00edch \u0161t\u011brbin\u00e1ch jejich srdce a v\u00e1\u0161 graf mus\u00ed zas\u00e1hnout nejhlub\u0161\u00ed v\u011bdom\u00ed div\u00e1ka. To je skv\u011bl\u00fd zp\u016fsob, jak zajistit zapamatovatelnost informace. \u010c\u00edsla nazna\u010duj\u00ed, \u017ee a\u017e 65% dat lze zapamatovat<\/a> \u010dten\u00e1\u0159em, pokud je sd\u00edlen prost\u0159ednictv\u00edm obr\u00e1zku spolu s textem.<\/p>\n\n\n\n

V\u011bt\u0161\u00ed srozumitelnost pro laiky<\/h3>\n\n\n\n

Ne ka\u017ed\u00fd je nadan\u00fd ve statistice a matematice - j\u00e1 v\u00edm, \u017ee nejsem - a je t\u0159eba na to p\u0159i zve\u0159ej\u0148ov\u00e1n\u00ed zpr\u00e1v myslet. M\u016f\u017ee se jednat o tak jednoduch\u00e9 t\u00e9ma, jako je to, jak jste str\u00e1vili cel\u00fd den, nebo o slo\u017eit\u00e9 t\u00e9ma, jako je rozd\u011blen\u00ed zdroj\u016f p\u0159\u00edjm\u016f v ekonomice, va\u0161e v\u00fdsledky budou u\u017eite\u010dn\u00e9 pouze tehdy, kdy\u017e je budou moci pochopit v\u0161echny zainteresovan\u00e9 strany. Pou\u017eit\u00ed grafu je pro to \u00fa\u017easn\u00fdm \u0159e\u0161en\u00edm!<\/p>\n\n\n

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Zdroj obr\u00e1zku<\/a><\/figcaption><\/figure><\/div>\n\n\n

Snadn\u011bj\u0161\u00ed anal\u00fdza dat a rozpozn\u00e1n\u00ed p\u0159\u00ed\u010dinn\u00fdch vztah\u016f.<\/h3>\n\n\n\n

\u010cten\u00e1\u0159i va\u0161\u00ed infografiky nehledaj\u00ed v\u017edy p\u0159esn\u00e1 \u010d\u00edsla, ale n\u011bkdy jen p\u0159\u00ed\u010dinu kol\u00eds\u00e1n\u00ed ur\u010dit\u00e9ho prvku nebo faktoru. Tuto anal\u00fdzu je jednodu\u0161\u0161\u00ed prov\u00e9st, pokud se jedn\u00e1 o \u010d\u00e1rov\u00e9 nebo sloupcov\u00e9 grafy na rozd\u00edl od tabulkov\u00fdch dat, na kter\u00e9 se aplikuje \u0159ada statistick\u00fdch vzorc\u016f.<\/p>\n\n\n\n

Rychlej\u0161\u00ed odhalen\u00ed vzor\u016f<\/h3>\n\n\n\n

Uv\u011bdom\u011bn\u00ed si p\u0159\u00edtomnosti existuj\u00edc\u00edho nebo nadch\u00e1zej\u00edc\u00edho vzoru \u010di trendu je neuv\u011b\u0159iteln\u011b u\u017eite\u010dn\u00e9, zejm\u00e9na p\u0159i pr\u00e1ci s \u010dasov\u011b citliv\u00fdmi daty. A\u0165 u\u017e se jedn\u00e1 o p\u0159edpov\u011bdi pro akciov\u00fd trh, klimatick\u00e9 zm\u011bny, nebo dokonce n\u011bco tak v\u00fdznamn\u00e9ho, jako jsou ot\u00e1zky n\u00e1rodn\u00ed bezpe\u010dnosti, grafy jsou u\u017eite\u010dn\u00e9 p\u0159i poskytov\u00e1n\u00ed informac\u00ed na prvn\u00ed pohled.<\/p>\n\n\n\n

Vizu\u00e1ln\u011b atraktivn\u00ed, co\u017e p\u0159itahuje pozornost \u010dten\u00e1\u0159e.<\/h3>\n\n\n\n

Laik, kter\u00fd si prohl\u00ed\u017e\u00ed p\u0159\u00edpadovou studii nebo zpr\u00e1vu z pr\u016fzkumu, nemus\u00ed m\u00edt takov\u00fd z\u00e1jem o p\u0159e\u010dten\u00ed cel\u00e9 \u010dty\u0159icetistr\u00e1nkov\u00e9 zpr\u00e1vy, kterou jste zve\u0159ejnili, jako by cht\u011bl zn\u00e1t kone\u010dn\u00fd v\u00fdsledek a mo\u017en\u00e1 i p\u0159\u00ed\u010dinn\u00e9 faktory. Nejlep\u0161\u00edm pl\u00e1nem postupu v takov\u00fdch p\u0159\u00edpadech je vytvo\u0159it infografiku, kter\u00e1 mu\/j\u00ed poskytne p\u0159esn\u00e9 informace, kter\u00e9 hled\u00e1, ani\u017e by se musel\/a prob\u00edrat dlouh\u00fdmi str\u00e1nkami odborn\u00fdch term\u00edn\u016f a statistick\u00fdch \u00fadaj\u016f. Podle pr\u016fzkumu 49% obchodn\u00edk\u016f Venngage<\/a>, kladou d\u016fraz na pou\u017e\u00edv\u00e1n\u00ed vizu\u00e1ln\u00edho obsahu sv\u00fdch blog\u016f.<\/p>\n\n\n\n

Pro\u010d jsme si pro toto t\u00e9ma vybrali pr\u00e1v\u011b Picassa?<\/h2>\n\n\n\n

Picasso je nesporn\u011b jedn\u00edm z nejv\u011bt\u0161\u00edch mistr\u016f sv\u00e9ho um\u011bn\u00ed, a jak jsme uvedli v\u00fd\u0161e, tvorba infografiky nen\u00ed o nic m\u00e9n\u011b um\u011bleckou formou.<\/p>\n\n\n\n

Pokud v\u00e1s ale zaj\u00edm\u00e1, pro\u010d jsme si ze v\u0161ech um\u011blc\u016f vybrali pr\u00e1v\u011b jeho, p\u0159e\u010dt\u011bte si odpov\u011bdi.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Pou\u017eil by jak\u00fdkoli n\u00e1stroj, kter\u00fd m\u00e1 k dispozici.<\/h2>\n\n\n\n

Mal\u00ed\u0159 nikdy nebyl v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b vyb\u00edrav\u00fdm um\u011blcem. Dokonce se jednou nechal sly\u0161et, \u017ee by m\u00edsto \u010derven\u00e9 barvy pou\u017eil modrou, kdyby ji m\u011bl k dispozici. Ned\u011blal si starosti s prost\u0159edky - z\u00e1le\u017eelo mu v\u0161ak na tom, aby sv\u00e9 poselstv\u00ed p\u0159edal co nejjasn\u011bji a nejp\u0159esv\u011bd\u010div\u011bji.<\/p>\n\n\n\n

Podobn\u011b jako on mus\u00edte b\u00fdt p\u0159i tvorb\u011b grafu p\u0159ipraveni pou\u017e\u00edt v\u0161echny n\u00e1stroje, kter\u00e9 jsou mo\u017en\u00e9 a pou\u017eiteln\u00e9 pro \u00fasp\u011b\u0161nou a srozumitelnou komunikaci. Mind the Graph<\/a> je jedn\u00edm z t\u011bchto mimo\u0159\u00e1dn\u011b \u00fa\u010dinn\u00fdch n\u00e1stroj\u016f, kter\u00fd v\u00e1m pom\u016f\u017ee vytvo\u0159it nejlep\u0161\u00ed a nejkr\u00e1sn\u011bj\u0161\u00ed komplexn\u00ed grafy pro v\u0161echny va\u0161e v\u011bdeck\u00e9 a technick\u00e9 zpr\u00e1vy. Nejen\u017ee pom\u016f\u017ee va\u0161\u00ed zna\u010dce z\u00edskat n\u00e1skok na digit\u00e1ln\u00edch platform\u00e1ch s vy\u0161\u0161\u00edm po\u010dtem zobrazen\u00ed a n\u00e1v\u0161t\u011bvnost\u00ed, ale p\u0159edev\u0161\u00edm je ABSOLUTN\u011a ZDARMA. S n\u00e1mi se m\u016f\u017eete pustit do navrhov\u00e1n\u00ed atraktivn\u00edch infografik a tabulek pomoc\u00ed nejlep\u0161\u00edho gener\u00e1toru graf\u016f online.<\/p>\n\n\n\n

Nikdy by nep\u0159estal tvo\u0159it <\/h2>\n\n\n\n

Pablo pevn\u011b v\u011b\u0159il my\u0161lence, kterou hl\u00e1sal: \"Nau\u010d se n\u00e1stroje jako profesion\u00e1l, abys je mohl rozb\u00edt jako um\u011blec.\"<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Byl toho n\u00e1zoru, \u017ee chcete-li n\u011bco vytvo\u0159it, mus\u00edte nejprve pochopit, s \u010d\u00edm pracujete. Teprve kdy\u017e to zcela pochop\u00edte, m\u016f\u017eete p\u0159i budov\u00e1n\u00ed vlastn\u00edho mistrovsk\u00e9ho d\u00edla vyu\u017e\u00edt i ty nejmen\u0161\u00ed mo\u017enosti, kter\u00e9 v\u00e1m \"n\u00e1stroj\" nab\u00edz\u00ed.<\/p>\n\n\n\n

Byl tak\u00e9 pevn\u011b p\u0159esv\u011bd\u010den, \u017ee k dokonalosti se lze p\u0159ibl\u00ed\u017eit pouze neust\u00e1l\u00fdm cvi\u010den\u00edm, a nevzdal by se tvorby graf\u016f, dokud by nevytvo\u0159il ty nejlep\u0161\u00ed - takov\u00e9, kter\u00e9 by c\u00edlov\u00e9mu publiku p\u0159ed\u00e1valy spr\u00e1vn\u00e9 informace srozumiteln\u00fdm zp\u016fsobem.<\/p>\n\n\n\n

Shodou okolnost\u00ed je to tak\u00e9 tajemstv\u00ed \u00fasp\u011bchu na internetu - experimentujte! A experimentujte tak dlouho, dokud nedos\u00e1hnete c\u00edl\u016f, kter\u00e9 jste si stanovili na za\u010d\u00e1tku procesu tvorby.<\/p>\n\n\n\n

Sna\u017eil by se o minimalismus<\/h2>\n\n\n\n

\"Um\u011bn\u00ed je odstran\u011bn\u00ed zbyte\u010dn\u00e9ho.\"<\/p>\n\n\n\n

Podobn\u011b jako u obraz\u016f a soch byste m\u011bli p\u0159i tvorb\u011b infografiky pou\u017e\u00edvat stejn\u00fd p\u0159\u00edstup. Obr\u00e1zkov\u00e9 zn\u00e1zorn\u011bn\u00ed dat samo o sob\u011b znamen\u00e1, \u017ee byste nem\u011bli ps\u00e1t p\u0159\u00edli\u0161 mnoho slov, abyste se o sd\u011blen\u00ed pod\u011blili rychle. \u010casto se v\u0161ak st\u00e1v\u00e1, \u017ee se t\u00e9to chyby dopou\u0161t\u011bj\u00ed market\u00e9\u0159i, studenti, u\u010ditel\u00e9 i v\u00fdzkumn\u00edci, kte\u0159\u00ed se sna\u017e\u00ed do grafu vt\u011bsnat p\u0159\u00edli\u0161 mnoho informac\u00ed.<\/p>\n\n\n\n

V\u00fdsledn\u00fdm produktem je p\u0159\u00edli\u0161 hlasit\u00fd a hlu\u010dn\u00fd graf se spoustou nepodstatn\u00fdch informac\u00ed, kter\u00e9 mohly b\u00fdt klidn\u011b sou\u010d\u00e1st\u00ed pozn\u00e1mky pod \u010darou. Nejen\u017ee to sni\u017euje vizu\u00e1ln\u00ed p\u0159ita\u017elivost obr\u00e1zku, ale tak\u00e9 to \u010dten\u00e1\u0159e odpuzuje, m\u00edsto aby je to p\u0159il\u00e1kalo, proto\u017ee bu\u010fme up\u0159\u00edmn\u00ed - kdyby cht\u011bli \u010d\u00edst tolik, aby pochopili va\u0161i my\u0161lenku, pro\u0161li by si celou zpr\u00e1vu, a ne jen infografiku.<\/p>\n\n\n\n

Sou\u010dasn\u011b, i kdy\u017e se div\u00e1k o t\u00e9ma zaj\u00edm\u00e1, m\u016f\u017ee se cht\u00edt jen pod\u00edvat na kone\u010dn\u00fd v\u00fdsledek va\u0161eho v\u00fdzkumu, ne\u017e se rozhodne, zda chce celou v\u011bc prostudovat.<\/p>\n\n\n\n

Nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed obr\u00e1zek jasn\u011b vyjad\u0159uje fakta a z\u00e1rove\u0148 je minimalistick\u00fd a kreativn\u00ed.<\/p>\n\n\n

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Zdroj obr\u00e1zku<\/a><\/figcaption><\/figure><\/div>\n\n\n

Sna\u017eil by se o jedine\u010dnost infografiky, a to poka\u017ed\u00e9.<\/h2>\n\n\n\n

Picasso byl jedine\u010dn\u00fdm um\u011blcem a jeho obrazy z\u016fstaly jedine\u010dn\u00fdmi po cel\u00e1 l\u00e9ta. Dokonce i v r\u016fzn\u00fdch tv\u016fr\u010d\u00edch obdob\u00edch, jako bylo modr\u00e9 obdob\u00ed, kdy ve sv\u00fdch obrazech pou\u017e\u00edval p\u0159ev\u00e1\u017en\u011b modrou barvu, se ka\u017ed\u00fd obraz li\u0161il t\u00edm, co div\u00e1kovi sd\u011bloval a jak se p\u0159i n\u011bm c\u00edtil.<\/p>\n\n\n\n

Na rozd\u00edl od n\u011bj se o to mus\u00edte sna\u017eit i vy ve sv\u00e9m zpravodajstv\u00ed. I kdy\u017e se jedn\u00e1 o t\u00e9ma, kter\u00e9 ji\u017e zpracovaly tis\u00edce lid\u00ed p\u0159ed v\u00e1mi, mus\u00edte \u010dten\u00e1\u0159i uk\u00e1zat, \u017ee v\u00e1\u0161 v\u00fdzkum je jin\u00fd ne\u017e jejich. A nejrychlej\u0161\u00ed zp\u016fsob, jak toho dos\u00e1hnout, je pou\u017eit\u00ed infografiky. D\u00edky tomu si mohou na prvn\u00ed pohled proj\u00edt va\u0161e v\u00fdsledky a vztahy & z\u00e1konitosti, o nich\u017e se ve va\u0161em popisu hovo\u0159\u00ed, a pochopit, v \u010dem je va\u0161e studie sv\u00fdm p\u0159\u00edstupem jedine\u010dn\u00e1. To by je d\u00e1le vedlo k tomu, aby si v\u00e1\u0161 z\u00e1znam skute\u010dn\u011b p\u0159e\u010detli, m\u00edsto aby ho p\u0159esko\u010dili kv\u016fli p\u0159\u00edli\u0161 pou\u017e\u00edvan\u00e9mu t\u00e9matu.<\/p>\n\n\n\n

Z\u00e1rove\u0148 mus\u00edte db\u00e1t na to, aby ka\u017ed\u00fd graf, kter\u00fd vytv\u00e1\u0159\u00edte, byl zvl\u00e1\u0161tn\u00ed a odli\u0161n\u00fd od v\u0161ech, kter\u00e9 jste vytvo\u0159ili p\u0159edt\u00edm - a\u0165 u\u017e pro stejn\u00fd pap\u00edr, nebo pro \u00fapln\u011b jin\u00fd kus. Ch\u00e1peme poku\u0161en\u00ed pou\u017e\u00edt stejn\u00fd nebo alespo\u0148 podobn\u00fd styl jako ten, kter\u00fd se povedl d\u0159\u00edve. Nicm\u00e9n\u011b st\u00e1le mus\u00edte m\u00edt na pam\u011bti, \u017ee pokud budete pou\u017e\u00edvat st\u00e1le stejn\u00e9 styly, stane se va\u0161e infografika pro \u010dten\u00e1\u0159e monot\u00f3nn\u00ed, i kdy\u017e se sd\u00edlen\u00e1 data budou li\u0161it.<\/p>\n\n\n\n

Spole\u010dnost Mind the Graph v\u00e1m op\u011bt m\u016f\u017ee pomoci vy\u0159e\u0161it tuto h\u00e1danku t\u00edm, \u017ee v\u00e1m nab\u00eddne sv\u00e9 r\u016fzn\u00e9 charakteristick\u00e9 \u0161ablony<\/a> pro v\u0161echny va\u0161e pot\u0159eby v oblasti reportingu. Rozhodnut\u00ed, zda je pou\u017eijete, nebo si je vytvo\u0159\u00edte od za\u010d\u00e1tku, bude nakonec z\u00e1le\u017eet na v\u00e1s, ale na\u0161e n\u00e1stroje v\u00e1m v obou p\u0159\u00edpadech rozhodn\u011b pomohou.<\/p>\n\n\n\n

Nikdy by neprotahoval tvorbu infografiky<\/h2>\n\n\n\n

Mistr kdysi \u0159ekl: \"Na z\u00edt\u0159ek odkl\u00e1dej jen to, co chce\u0161 nechat nedokon\u010den\u00e9 zem\u0159\u00edt.\"<\/p>\n\n\n\n

A v\u011brn\u00fd sv\u00e9mu slovu, kdy\u017e \u0161lo o um\u011bleckou tvorbu, a\u0165 u\u017e \u0161lo o obraz, sochu, nebo dokonce o oby\u010dejnou n\u00e1st\u011bnnou malbu, neot\u00e1lel. Jsme si jisti, \u017ee ani tvorbu grafu by nenechal na pozd\u011bji, na rozd\u00edl od toho, co pr\u00e1v\u011b d\u011bl\u00e1te vy!<\/p>\n\n\n\n

Jsme si v\u011bdomi toho, jak je n\u011bkdy dobr\u00e9 nechat \u00fakol na z\u00edtra. \u010casto to d\u011blaj\u00ed i zna\u010dky a podniky. Tak\u00e9 se pod\u00edlej\u00ed na odkl\u00e1d\u00e1n\u00ed brainstormingu st\u00e1le dokola, dokud nen\u00ed nejvy\u0161\u0161\u00ed \u010das v\u00fdtvor zve\u0159ejnit.<\/p>\n\n\n\n

Zpo\u017ed\u011bn\u00ed pl\u00e1nu tvorby obsahu povede jen k tomu, \u017ee se stane jednou z t\u011bch v\u011bc\u00ed, kter\u00e9 mus\u00edte ud\u011blat v p\u00e1tek ve\u010der p\u0159ed odjezdem na v\u00edkend.<\/p>\n\n\n\n

Nav\u00edc v\u00edte, co \u0159ekl Benjamin Franklin o usp\u011bchan\u00e9m \u00fakolu - velk\u00fd sp\u011bch d\u011bl\u00e1 velk\u00e9 ztr\u00e1ty!<\/p>\n\n\n\n

Pro\u010d neza\u010d\u00edt brzy? Napl\u00e1nujte si p\u0159edem osnovu a r\u00e1mec a pak p\u0159ejd\u011bte k jemn\u011bj\u0161\u00edm detail\u016fm p\u0159ed\u00e1van\u00fdch informac\u00ed. V\u011bnujte \u010das tvorb\u011b vizu\u00e1ln\u011b atraktivn\u00edch infografik a zve\u0159ejn\u011bte je. To v\u00e1m d\u00e1le pom\u016f\u017ee v pochopen\u00ed toho, co na va\u0161i c\u00edlovou skupinu funguje a \u010demu by se rad\u011bji vyhnula.<\/p>\n\n\n\n

Zam\u011b\u0159il by se na barevn\u00e9 palety <\/h2>\n\n\n\n

V\u0161ichni jsme se \u010dasto setk\u00e1vali s r\u016fzn\u00fdmi barevn\u00fdmi v\u011bcmi, \u0161aty, m\u00edsty a p\u0159i pohledu na n\u011bkter\u00e9 jsme byli \u0161\u0165astn\u00ed, jin\u00e9 smutn\u00ed, n\u011bkter\u00e9 n\u00e1s uklid\u0148ovaly a jin\u00e9 roz\u010dilovaly. I to n\u00e1m diktuje psychologie barev. Zam\u011b\u0159uje se na r\u016fzn\u00e9 \u00fa\u010dinky, kter\u00e9 na n\u00e1s r\u016fzn\u00e9 barvy mohou m\u00edt.<\/p>\n\n\n\n

Ka\u017ed\u00e1 barva m\u016f\u017ee na \u010dlov\u011bka p\u016fsobit jinak v z\u00e1vislosti na kontextu, ve kter\u00e9m je pou\u017eita. \u010cerven\u00e1 barva, pokud je sou\u010d\u00e1st\u00ed valent\u00fdnsk\u00e9 oslavy, znamen\u00e1 l\u00e1sku, ale pokud ji pou\u017eijete v lebce na elektrom\u011bru, okam\u017eit\u011b v div\u00e1kovi vyvol\u00e1 neklid a \u0159ekne mu, \u017ee na n\u011bj \u010d\u00edh\u00e1 nebezpe\u010d\u00ed.<\/p>\n\n\n\n

P\u0159esn\u00e9 pou\u017eit\u00ed barev p\u0159i tvorb\u011b infografiky je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 pro p\u0159ed\u00e1n\u00ed spr\u00e1vn\u00e9ho sd\u011blen\u00ed.<\/p>\n\n\n\n

Podle Pabla \"barvy, stejn\u011b jako rysy, n\u00e1sleduj\u00ed zm\u011bny emoc\u00ed\".<\/p>\n\n\n\n

A my souhlas\u00edme!<\/p>\n\n\n\n

Zam\u011b\u0159te se na emoce, kter\u00e9 chcete grafem vyj\u00e1d\u0159it, a podle toho zvolte barvy.<\/p>\n\n\n\n

N\u00e1sleduj\u00edc\u00ed p\u0159\u00edklad se t\u00fdk\u00e1 infografiky zalo\u017een\u00e9 na V\u00e1noc\u00edch. Pod\u00edvejte se, jak jej\u00ed barvy navozuj\u00ed slavnostn\u00ed n\u00e1ladu.<\/p>\n\n\n

\n
\"\"<\/a>
Zdroj obr\u00e1zku<\/a><\/figcaption><\/figure><\/div>\n\n\n

Usiloval by o dokonalost<\/h2>\n\n\n\n

Dokonalost se ned\u00e1v\u00e1, ale dosahuje.<\/p>\n\n\n\n

A Picasso si to myslel tak\u00e9.<\/p>\n\n\n\n

Jednou byl citov\u00e1n, jak \u0159\u00edk\u00e1: \"Jin\u00ed vid\u011bli, co je, a ptali se pro\u010d. J\u00e1 jsem vid\u011bl, co by mohlo b\u00fdt, a ptal jsem se, pro\u010d ne.\"<\/p>\n\n\n\n

To je tak\u00e9 zlat\u00e1 mantra pro tvorbu \u00fasp\u011b\u0161n\u00e9 infografiky.<\/p>\n\n\n\n

Vyp\u011bstujte si zvyk vytv\u00e1\u0159et tyto vizu\u00e1ln\u00ed pom\u016fcky. Pod\u00edvejte se na jak\u00fdkoli obsah, kter\u00fd se chyst\u00e1te publikovat, a\u0165 u\u017e jde o dlouh\u00fd \u010dl\u00e1nek nebo kr\u00e1tk\u00fd blog, a zeptejte se sami sebe, zda je to vhodn\u00e1 p\u0159\u00edle\u017eitost pro za\u010dlen\u011bn\u00ed grafu. Zjist\u00edte, \u017ee \u010d\u00edm \u010dast\u011bji budete tyto grafy ke sv\u00fdm obsahov\u00fdm publikac\u00edm umis\u0165ovat, t\u00edm v\u00edce p\u0159\u00edle\u017eitost\u00ed k online zapojen\u00ed z\u00e1kazn\u00edk\u016f z\u00edsk\u00e1te. Sledujte tak\u00e9, co na \u010dten\u00e1\u0159e funguje a co ne, abyste p\u0159i tvorb\u011b dal\u0161\u00edho grafu p\u0159ijali pot\u0159ebn\u00e1 opat\u0159en\u00ed.<\/p>\n\n\n\n

Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/h2>\n\n\n\n

Na z\u00e1v\u011br bychom v\u00e1m r\u00e1di p\u0159ipomn\u011bli, \u017ee infografiku sice m\u016f\u017eeme pr\u00e1vem ozna\u010dit za souhrnnou vizu\u00e1ln\u00ed prezentaci va\u0161\u00ed pr\u00e1ce, ale jej\u00ed integrace s uvedenou prac\u00ed je nesm\u00edrn\u011b d\u016fle\u017eit\u00e1 pro zv\u00fd\u0161en\u00ed pozornosti \u010dten\u00e1\u0159e a jej\u00edho rozsahu.<\/p>\n\n\n\n

Picasso byl v tomto sm\u011bru mistrem a mistrem sv\u00e9ho um\u011bn\u00ed.<\/p>\n\n\n\n

P\u0159i\u0161el v\u00e1\u0161 \u010das st\u00e1t se dal\u0161\u00edm Picassem!<\/p>","protected":false},"excerpt":{"rendered":"

Sly\u0161eli jste n\u011bkdy o Guernice? Pla\u010d\u00edc\u00ed \u017eenu? Nebo o D\u00edvce s mandol\u00ednou? To jsou n\u011bkter\u00e1 z nejslavn\u011bj\u0161\u00edch d\u011bl samotn\u00e9ho mistra Pabla Picassa, alespo\u0148 podle internetu! Kdy\u017e v\u0161ak \u010dlov\u011bk za sv\u016fj \u017eivot vytvo\u0159il v\u00edce ne\u017e 1500 um\u011bleck\u00fdch d\u011bl, je trochu obt\u00ed\u017en\u00e9 vybrat jen n\u011bkolik nejlep\u0161\u00edch. [...]<\/p>","protected":false},"author":4,"featured_media":12575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[193,36,66,958,38],"tags":[180,51,828,254,554,964,775,962],"yoast_head":"\nHow Would Picasso Create Infographics, Presentations - MTG<\/title>\n<meta name=\"description\" content=\"Picasso is a legend and he has a unique sense of visualization. Read this blog to know how would Picasso creates infographics, presentations and charts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/picasso-creates-infographics-presentations-charts\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Would Picasso Create Infographics, Presentations - MTG\" \/>\n<meta property=\"og:description\" content=\"Picasso is a legend and he has a unique sense of visualization. Read this blog to know how would Picasso creates infographics, presentations and charts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/picasso-creates-infographics-presentations-charts\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T13:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T18:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/02\/how-would-picasso-create-infographics-presentations-and-charts-today.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Would Picasso Create Infographics, Presentations - MTG","description":"Picasso is a legend and he has a unique sense of visualization. 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He has a Ph.D. and solid scientific background in Psychopharmacology and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D'Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn - Fabricio Pamplona.","sameAs":["http:\/\/mindthegraph.com","https:\/\/www.linkedin.com\/in\/fabriciopamplona"],"url":"https:\/\/mindthegraph.com\/blog\/cs\/author\/fabricio\/"}]}},"_links":{"self":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/12571"}],"collection":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=12571"}],"version-history":[{"count":2,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/12571\/revisions"}],"predecessor-version":[{"id":26060,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/12571\/revisions\/26060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media\/12575"}],"wp:attachment":[{"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=12571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=12571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindthegraph.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=12571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}