{"id":12157,"date":"2021-01-29T10:21:28","date_gmt":"2021-01-29T12:21:28","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=12157"},"modified":"2022-11-24T12:02:42","modified_gmt":"2022-11-24T15:02:42","slug":"infographic-and-visual-design-trends","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/trendy-v-infografice-a-vizualnim-designu\/","title":{"rendered":"16 trend\u016f v infografice a vizu\u00e1ln\u00edm designu"},"content":{"rendered":"<p>Online marketing se neust\u00e1le vyv\u00edj\u00ed. Strategie, kter\u00e9 jsou relevantn\u00ed dnes, nemus\u00ed b\u00fdt za n\u011bkolik let relevantn\u00ed. Jedna strategie v\u0161ak z\u016fst\u00e1v\u00e1 s ka\u017ed\u00fdm dal\u0161\u00edm rokem nem\u011bnn\u00e1 - s\u00edla vizu\u00e1ln\u00edho obsahu!<\/p>\n\n\n\n<p>Pravd\u011bpodobn\u011b proto - 90% informac\u00ed p\u0159en\u00e1\u0161en\u00fdch do lidsk\u00e9ho mozku je vizu\u00e1ln\u00edch. My, lid\u00e9, jsme hardwarov\u011b uzp\u016fsobeni zpracov\u00e1vat vizu\u00e1ln\u00ed informace 60 000kr\u00e1t rychleji ne\u017e text!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"469\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-1024x469.jpg\" alt=\"\" class=\"wp-image-12158\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-1024x469.jpg 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-300x138.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01-768x352.jpg 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/visual-information-60000-times-faster-01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 26.<\/figcaption><\/figure><\/div>\n\n\n<p>Te\u010f u\u017e v\u00edte, pro\u010d n\u00e1s v\u0161echny v\u017edy p\u0159itahuj\u00ed atraktivn\u00ed vizu\u00e1ln\u00ed n\u00e1vrhy. P\u0159i proch\u00e1zen\u00ed kan\u00e1lu soci\u00e1ln\u00edch m\u00e9di\u00ed jsme nuceni p\u0159estat rolovat p\u0159i pohledu na poutav\u00fd vizu\u00e1l.<\/p>\n\n\n\n<p>Soci\u00e1ln\u00ed m\u00e9dia se dnes st\u00e1le v\u00edce orientuj\u00ed na vizu\u00e1ln\u00ed obsah. Facebooku, Instagramu a nyn\u00ed i TikToku se da\u0159\u00ed vizu\u00e1ln\u011b zam\u011b\u0159en\u00e9mu obsahu.<\/p>\n\n\n\n<p>Co v\u00e1m to v\u0161echno \u0159\u00edk\u00e1? Vizualizace jsou nejlep\u0161\u00edm typem obsahu, kter\u00fd upout\u00e1 pozornost u\u017eivatel\u016f.&nbsp;<\/p>\n\n\n\n<p>\u017dijeme ve sv\u011bt\u011b pln\u00e9m vn\u011bj\u0161\u00edch podn\u011bt\u016f. V ka\u017ed\u00e9m okam\u017eiku se kolem n\u00e1s d\u011bje tolik v\u011bc\u00ed, \u017ee je na\u0161e pozornost neust\u00e1le rozd\u011blena.<\/p>\n\n\n\n<p>Pr\u016fm\u011brn\u00e1 doba pozornosti \u010dlov\u011bka je 8 sekund.<sup>1<\/sup>, co\u017e je m\u00e9n\u011b ne\u017e zlat\u00e1 rybka!<\/p>\n\n\n\n<p>P\u0159i takov\u00e9m mno\u017estv\u00ed rozptyluj\u00edc\u00edch prvk\u016f je velmi obt\u00ed\u017en\u00e9 upoutat pozornost u\u017eivatel\u016f pouze textov\u00fdm obsahem. Mus\u00edme ud\u011blat n\u011bco nav\u00edc. Ale jak? Prost\u0159ednictv\u00edm vizu\u00e1ln\u00edho obsahu!<\/p>\n\n\n\n<p>Kdy\u017e se nad t\u00edm zamysl\u00edte, v\u011bt\u0161ina reklamn\u00edch kampan\u00ed, propagace produkt\u016f a dokonce i informa\u010dn\u00ed obsah v horn\u00ed \u010d\u00e1sti kan\u00e1lu jsou vizu\u00e1ln\u00ed.&nbsp;<\/p>\n\n\n\n<p>V pr\u016fb\u011bhu let si toti\u017e market\u00e9\u0159i uv\u011bdomili d\u016fle\u017eitost infografiky a trend\u016f vizu\u00e1ln\u00edho designu. Odhalili skute\u010dn\u00fd potenci\u00e1l vizu\u00e1ln\u00edch trend\u016f a zjistili, jak m\u016f\u017ee b\u00fdt pro jejich podnik\u00e1n\u00ed transforma\u010dn\u00ed.&nbsp;<\/p>\n\n\n\n<p>Pokud v\u00e1s zaj\u00edmaj\u00ed n\u011bkter\u00e9 z hlavn\u00edch trend\u016f grafick\u00e9ho designu v roce 2021, pak jsme pro v\u00e1s p\u0159ipraveni. <\/p>\n\n\n\n<p>V tomto pr\u016fvodci najdete n\u011bkolik jedine\u010dn\u00fdch a zaj\u00edmav\u00fdch trend\u016f v oblasti infografiky a vizu\u00e1ln\u00edho designu, kter\u00e9 v\u00e1m pomohou vytvo\u0159it \u00fa\u017easn\u00fd vizu\u00e1ln\u00ed obsah, zaujmout va\u0161e publikum, zv\u00fd\u0161it anga\u017eovanost a urychlit r\u016fst va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Vytv\u00e1\u0159ejte efektivn\u00ed v\u011bdeck\u00e9 postavy b\u011bhem n\u011bkolika minut<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 1: Infografiky budou pot\u0159ebou hodiny<\/strong><\/h2>\n\n\n\n<p>Jedn\u00edm z nejv\u00fdrazn\u011bj\u0161\u00edch trend\u016f, kter\u00e9 jsme zaznamenali, bylo, \u017ee infografiky jsou nyn\u00ed obl\u00edben\u00e9. <\/p>\n\n\n\n<p>Infografiky jsou v podstat\u011b vizu\u00e1ly, kter\u00e9 v\u00e1m pomohou p\u0159edat informace v n\u00e1zorn\u00e9 a snadno pochopiteln\u00e9 podob\u011b. Pr\u00e1v\u011b proto jsou tak obl\u00edben\u00e9.<\/p>\n\n\n\n<p>Infografiky jsou hodnotov\u00e9 bomby se spoustou informac\u00ed ulo\u017een\u00fdch ve vizu\u00e1ln\u011b atraktivn\u00ed grafice.&nbsp;<\/p>\n\n\n\n<p>Funguj\u00ed skv\u011ble, proto\u017ee v\u011bt\u0161ina va\u0161eho publika hled\u00e1 u\u017eite\u010dn\u00e9 a vyu\u017eiteln\u00e9 informace, kter\u00e9 jim pomohou p\u0159ekonat jejich bolestiv\u00e9 probl\u00e9my. <\/p>\n\n\n\n<p>Tyto informace lze sice p\u0159edat pomoc\u00ed textov\u00e9ho obsahu, ale je obt\u00ed\u017en\u00e9 upoutat jejich pozornost. <\/p>\n\n\n\n<p>Tak\u00e9 porozum\u011bn\u00ed textov\u00e9mu obsahu vy\u017eaduje v\u011bt\u0161\u00ed \u00fasil\u00ed. Lid\u00e9 ho proto obvykle p\u0159eskakuj\u00ed.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b infografiky v\u0161ak vstupuje do hry v\u00fdpo\u010detn\u00ed v\u00fdkon mozku. Kdy\u017e va\u0161e publikum najde snadno straviteln\u00e9 informace, kter\u00e9 ho nezahlt\u00ed, ur\u010dit\u011b se zastav\u00ed a prohl\u00e9dne si je.<\/p>\n\n\n\n<p>Zde je n\u011bkolik statistik, kter\u00e9 zd\u016fraz\u0148uj\u00ed v\u00fdznam infografiky:<\/p>\n\n\n\n<ul>\n<li>Infografika je \u010dtvrt\u00fdm nejpou\u017e\u00edvan\u011bj\u0161\u00edm m\u00e9diem v obsahov\u00e9m marketingu. (HubSpot<sup>2<\/sup>)<br>Ukazuje se, \u017ee jsou efektivn\u00edm form\u00e1tem pro market\u00e9ry, kte\u0159\u00ed cht\u011bj\u00ed sd\u00edlet poutav\u00fd a snadno straviteln\u00fd obsah.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"597\" height=\"390\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation.png\" alt=\"\" class=\"wp-image-12159\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation.png 597w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation-300x196.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-one-of-the-primary-focuses-of-content-generation-350x228.png 350w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/figure><\/div>\n\n\n<ul>\n<li>56 % market\u00e9r\u016f pou\u017e\u00edv\u00e1 vizu\u00e1ly nebo infografiky t\u00e9m\u011b\u0159 v ka\u017ed\u00e9m obsahu. Jist\u011b si uv\u011bdomili, \u017ee ne ka\u017ed\u00fd r\u00e1d \u010dte textov\u011b n\u00e1ro\u010dn\u00e9 p\u0159\u00edsp\u011bvky na blogu.<sup>3<\/sup> <\/li>\n\n\n\n<li>Infografika je trendem i v segmentu B2B. Infografiky pro obsahov\u00fd marketing pou\u017e\u00edv\u00e1 65 % B2B market\u00e9r\u016f.<sup>4<\/sup> <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"635\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour.png\" alt=\"Trend 1 Infografiky budou pot\u0159ebou hodiny\" class=\"wp-image-12200\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour-300x191.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-1-infographics-will-be-the-need-of-the-hour-768x488.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 2: Organizace budou ve velk\u00e9 m\u00ed\u0159e vyu\u017e\u00edvat online n\u00e1stroje pro tvorbu grafiky<\/strong><\/h2>\n\n\n\n<p>Pry\u010d jsou doby, kdy firmy vytv\u00e1\u0159ely jednu infografiku za m\u011bs\u00edc. <\/p>\n\n\n\n<p>Mohli si dovolit najmout grafiky a \u010dekat n\u011bkolik dn\u00ed, ne\u017e budou n\u00e1vrhy hotov\u00e9. <\/p>\n\n\n\n<p>Pak by n\u00e1vrh pro\u0161el n\u011bkolika koly \u00faprav - zn\u00e1te to!<\/p>\n\n\n\n<p>Co se ale stane, kdy\u017e pot\u0159ebujeme hromadn\u011b vytv\u00e1\u0159et vizu\u00e1ln\u00ed obsah? 56 procent market\u00e9r\u016f<sup>3<\/sup> tvrd\u00ed, \u017ee t\u00e9m\u011b\u0159 v ka\u017ed\u00e9m zve\u0159ejn\u011bn\u00e9m obsahu pou\u017e\u00edvaj\u00ed vizu\u00e1l nebo infografiku. <\/p>\n\n\n\n<p>Spol\u00e9hat se na grafika a \u010dekat nad ka\u017ed\u00fdm vizu\u00e1lem n\u011bkolik dn\u00ed, jen abyste zjistili, \u017ee n\u00e1vrhy nejsou podle va\u0161ich p\u0159edstav, u\u017e nen\u00ed mo\u017en\u00e9. To platilo zejm\u00e9na po cel\u00e9 situaci s uzam\u010den\u00edm.<\/p>\n\n\n\n<p>43 procent market\u00e9r\u016f obsahu<sup>5<\/sup> uvedli, \u017ee tvorba konzistentn\u00edho vizu\u00e1ln\u00edho obsahu, jako jsou infografiky, je pro n\u011b nejv\u011bt\u0161\u00ed v\u00fdzvou. <\/p>\n\n\n\n<p>Proto v\u011bt\u0161ina organizac\u00ed p\u0159ech\u00e1z\u00ed na online n\u00e1stroje pro grafick\u00fd design. Snadnost pou\u017eit\u00ed t\u011bchto n\u00e1stroj\u016f v\u00e1s ohrom\u00ed. Nav\u00edc jsou tyto n\u00e1stroje ve srovn\u00e1n\u00ed s naj\u00edm\u00e1n\u00edm lid\u00ed na n\u00e1vrhy pom\u011brn\u011b cenov\u011b v\u00fdhodn\u00e9.<\/p>\n\n\n\n<p>V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed t\u011bchto n\u00e1stroj\u016f jsou nekone\u010dn\u00e9. M\u016f\u017eete si p\u0159izp\u016fsobit n\u00e1vrhy podle sv\u00fdch po\u017eadavk\u016f, ani\u017e byste se museli spol\u00e9hat na n\u011bkoho jin\u00e9ho. <\/p>\n\n\n\n<p>D\u00e1le m\u016f\u017eete vyr\u00e1b\u011bt v\u00edce n\u00e1vrh\u016f za sebou, ani\u017e by se v\u00e1m do kapsy ud\u011blala obrovsk\u00e1 d\u00edra.<\/p>\n\n\n\n<p>Nen\u00ed divu, \u017ee 50 procent obchodn\u00edk\u016f<sup>3<\/sup> pou\u017e\u00edvat <a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noreferrer noopener\">online n\u00e1stroj pro grafick\u00fd design<\/a> k vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edho obsahu. <\/p>\n\n\n\n<p>A\u0165 u\u017e placen\u00e9, nebo bezplatn\u00e9, tyto n\u00e1stroje jim umo\u017e\u0148uj\u00ed zv\u00fd\u0161it efektivitu a vlo\u017eit do re\u00e1ln\u00e9ho designu ohromuj\u00edc\u00ed kreativitu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"700\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools.png\" alt=\"Trend 2 Organizace budou ve velk\u00e9 m\u00ed\u0159e spol\u00e9hat na on-line n\u00e1stroje pro grafick\u00fd design\" class=\"wp-image-12201\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools-300x210.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-2-organizations-will-rely-heavily-on-online-graphic-designing-tools-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Za\u010dn\u011bte tvo\u0159it na Mind the Graph hned te\u010f<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 3: Infografiky budou zve\u0159ej\u0148ov\u00e1ny st\u00e1le \u010dast\u011bji&nbsp;<\/strong><\/h2>\n\n\n\n<p>V sou\u010dasn\u00e9 dob\u011b je st\u00e1le v\u00edce blog\u016f, kter\u00e9 vyu\u017e\u00edvaj\u00ed s\u00edlu infografiky. <\/p>\n\n\n\n<p>S p\u0159\u00edchodem r\u016fzn\u00fdch n\u00e1stroj\u016f pro grafick\u00fd design se pro mnoho firem stalo vytv\u00e1\u0159en\u00ed tun infografik ka\u017ed\u00fd m\u011bs\u00edc hra\u010dkou. <\/p>\n\n\n\n<p>Podle infografiky zve\u0159ejn\u011bn\u00e9 v \u010dasopise Social Media Today 40 procent market\u00e9r\u016f<sup>5<\/sup> sd\u00edleli, \u017ee jim infografika pomohla dos\u00e1hnout jejich marketingov\u00fdch c\u00edl\u016f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"373\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-helpful-in-reaching-marketing-goals.png\" alt=\"\" class=\"wp-image-12160\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-helpful-in-reaching-marketing-goals.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-are-helpful-in-reaching-marketing-goals-300x219.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 5.<\/figcaption><\/figure><\/div>\n\n\n<p>Krom\u011b toho, \u017ee infografiky zlep\u0161uj\u00ed pov\u011bdom\u00ed o zna\u010dce, generuj\u00ed pro firmy v\u00edce zp\u011btn\u00fdch odkaz\u016f. <\/p>\n\n\n\n<p>Infografiky generuj\u00ed o 178 procent v\u00edce zp\u011btn\u00fdch odkaz\u016f<sup>6<\/sup> ne\u017e jin\u00e9 formy obsahu. Proto v\u011bt\u0161ina podnik\u016f s\u00e1z\u00ed na infografiky jako na hlavn\u00ed \u010d\u00e1sti obsahu. Infografiky jsou prost\u0159edky, na kter\u00e9 lze odkazovat a kter\u00e9 lze sd\u00edlet.&nbsp;<\/p>\n\n\n\n<p>Infografiky pat\u0159\u00ed k nejlep\u0161\u00edm typ\u016fm obsahu.<sup>7<\/sup> pokud jde o z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f. 65 procent<sup>8<\/sup> lid\u00ed se u\u010d\u00ed vizu\u00e1ln\u011b a d\u00e1vaj\u00ed p\u0159ednost jednoduch\u00fdm a p\u0159ehledn\u00fdm informac\u00edm, kter\u00e9 jim nab\u00edz\u00ed infografika.&nbsp;<\/p>\n\n\n\n<p>Pokud tedy zve\u0159ejn\u00edte kvalitn\u00ed infografiku na trendov\u00e9 nebo evergreenov\u00e9 t\u00e9ma, mnoho webov\u00fdch str\u00e1nek na ni p\u0159id\u00e1 odkazy. To bude pro SEO va\u0161ich str\u00e1nek velkou pomoc\u00ed. Infografiky tak\u00e9 b\u00fdvaj\u00ed hodn\u011b sd\u00edleny na kan\u00e1lech soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"635\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published.png\" alt=\"Trend 3 Bude se publikovat st\u00e1le v\u00edce infografik.\" class=\"wp-image-12202\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published-300x191.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-3-more-and-more-infographics-will-be-published-768x488.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 4: Lid\u00e9 budou cht\u00edt vid\u011bt v\u00edce vizu\u00e1ln\u00edho obsahu<\/strong><\/h2>\n\n\n\n<p>Firmy vytv\u00e1\u0159ej\u00ed v\u00edce infografik, proto\u017ee u\u017eivatel\u00e9 na n\u011b dob\u0159e reaguj\u00ed a o\u010dek\u00e1vaj\u00ed od nich v\u00edce vizu\u00e1ln\u00edho obsahu. <\/p>\n\n\n\n<p>50% lidsk\u00e9ho mozku<sup>9<\/sup> slou\u017e\u00ed ke zpracov\u00e1n\u00ed vizu\u00e1ln\u00edch informac\u00ed. Tak\u00e9 data sd\u00edlen\u00e1 spole\u010dnost\u00ed Venngage<sup>10<\/sup> ukazuje, \u017ee barevn\u00e9 vizu\u00e1ly zvy\u0161uj\u00ed touhu lid\u00ed \u010d\u00edst obsah o 80 procent. <\/p>\n\n\n\n<p>Nen\u00ed divu, \u017ee p\u0159\u00edsp\u011bvky s obr\u00e1zky vyvol\u00e1vaj\u00ed o 180 procent v\u011bt\u0161\u00ed zapojen\u00ed ne\u017e p\u0159\u00edsp\u011bvky bez vizu\u00e1ln\u00edho obsahu.&nbsp;<\/p>\n\n\n\n<p>Dlouh\u00fd obsah je nyn\u00ed v m\u00f3d\u011b. P\u0159edstavte si ale, \u017ee by byl dlouh\u00fd obsah p\u0159epln\u011bn\u00fd textem.&nbsp; <\/p>\n\n\n\n<p>U\u017eivatel\u00e9 nebudou cht\u00edt proch\u00e1zet ani 20 procent str\u00e1nky. Dlouh\u00fd pr\u016fvodce v\u00e1m tedy m\u016f\u017ee zajistit um\u00edst\u011bn\u00ed na prvn\u00ed str\u00e1nce, ale abyste p\u0159edali sd\u011blen\u00ed, m\u011bli byste ho podat vizu\u00e1ln\u011b, aby na n\u011bj lid\u00e9 reagovali.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"613\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more.png\" alt=\"\" class=\"wp-image-12203\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more-300x184.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-4-people-would-expect-to-see-visual-content-more-768x471.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-3 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Jste p\u0159ipraveni za\u010d\u00edt pracovat na Mind the Graph?<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 5: Infografiky si raz\u00ed cestu do prodejn\u00edch proces\u016f nebo proces\u016f p\u0159ij\u00edm\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/strong><\/h2>\n\n\n\n<p>Pokud si mysl\u00edte, \u017ee infografiky jsou skv\u011bl\u00fdm obsahem pouze v horn\u00ed \u010d\u00e1sti kan\u00e1lu, zamyslete se znovu! Infografiky jsou u\u017eite\u010dn\u00e9 pro ka\u017edou f\u00e1zi marketingov\u00e9ho trycht\u00fd\u0159e.<\/p>\n\n\n\n<p>Infografiky poskytuj\u00ed informace snadno straviteln\u00fdm zp\u016fsobem. Ur\u010dit\u011b ji tedy m\u016f\u017eete pou\u017e\u00edt pro prodejn\u00ed a onboardingov\u00e9 procesy. <\/p>\n\n\n\n<p>Infografiky se daj\u00ed vyu\u017e\u00edt od porovn\u00e1n\u00ed produkt\u016f, p\u0159es p\u0159\u00edb\u011bhy o \u00fasp\u011b\u0161\u00edch z\u00e1kazn\u00edk\u016f a\u017e po \u0161kolic\u00ed materi\u00e1ly pro nov\u011b p\u0159ijat\u00e9 z\u00e1kazn\u00edky!&nbsp;<\/p>\n\n\n\n<p>Zn\u00ed to neuv\u011b\u0159iteln\u011b? Zde je n\u011bkolik fakt\u016f, kter\u00e9 potvrzuj\u00ed na\u0161e tvrzen\u00ed, \u017ee infografika m\u016f\u017ee zlep\u0161it va\u0161e prodeje a hospod\u00e1\u0159sk\u00fd v\u00fdsledek.<\/p>\n\n\n\n<ul>\n<li>Infografiky a dal\u0161\u00ed barevn\u00e9 vizu\u00e1ly mohou zv\u00fd\u0161it prodej a\u017e o 80 procent. P\u0159id\u00e1n\u00edm barev do obsahu tedy zajist\u00edte, \u017ee z\u00e1kazn\u00edci l\u00e9pe pochop\u00ed va\u0161i zna\u010dku, a t\u00edm u\u0161et\u0159\u00edte \u010das i pen\u00edze va\u0161\u00ed spole\u010dnosti. <sup>11<\/sup> <\/li>\n\n\n\n<li>Spot\u0159ebitel\u00e9 maj\u00ed tendenci soust\u0159edit se na \"obr\u00e1zky nesouc\u00ed informace\", jako jsou infografiky, v\u00edce ne\u017e na text na str\u00e1nce. Ve skute\u010dnosti n\u00e1v\u0161t\u011bvn\u00edci str\u00e1v\u00ed p\u0159ibli\u017en\u011b o 10 % v\u00edce \u010dasu nad vizu\u00e1ln\u00edm obsahem ne\u017e nad prost\u00fdm textem. <sup>12<\/sup><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"637\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes.png\" alt=\"Trend 5 Nenechte se p\u0159ekvapit, kdy\u017e uvid\u00edte infografiku v prodejn\u00edch procesech nebo p\u0159i n\u00e1stupu z\u00e1kazn\u00edk\u016f.\" class=\"wp-image-12204\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes-300x191.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-5-dont-feel-surprised-if-you-see-infographics-in-sales-or-customer-on-boarding-processes-768x489.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 6: Dal\u0161\u00ed nov\u00e9 technologie budou dominovat produkci vizu\u00e1ln\u00edho obsahu&nbsp;<\/strong><\/h2>\n\n\n\n<p>Dal\u0161\u00edm v\u00fdznamn\u00fdm vizu\u00e1ln\u00edm trendem, kter\u00fd budete v roce 2021 pozorovat, je vzestup technologi\u00ed podporuj\u00edc\u00edch vizu\u00e1ln\u00ed obsah nov\u00e9 doby. <\/p>\n\n\n\n<p>Technologie, jako je um\u011bl\u00e1 inteligence (AI), strojov\u00e9 u\u010den\u00ed (ML), roboti, virtu\u00e1ln\u00ed realita (VR) a roz\u0161\u00ed\u0159en\u00e1 realita, se st\u00e1le \u010dast\u011bji pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u011b zaj\u00edmav\u00e9ho obsahu.&nbsp;<\/p>\n\n\n\n<p>Tyto technologie poskytuj\u00ed u\u017eivatel\u016fm p\u0159i konzumaci vizu\u00e1ln\u00edho obsahu pohlcuj\u00edc\u00ed, velmi poutav\u00fd a re\u00e1ln\u011bj\u0161\u00ed z\u00e1\u017eitek. <\/p>\n\n\n\n<p>Ob\u0159\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 Facebook z\u00edsk\u00e1v\u00e1 VR<sup>13<\/sup> do pop\u0159ed\u00ed. Ozn\u00e1mili beta verzi aplikace Facebook Spaces. <\/p>\n\n\n\n<p>Design VR vytv\u00e1\u0159\u00ed simulovan\u00e9 prost\u0159ed\u00ed, do kter\u00e9ho se lid\u00e9 mohou v\u017e\u00edt a pono\u0159it prost\u0159ednictv\u00edm hardwaru, jako jsou n\u00e1hlavn\u00ed soupravy.&nbsp;<\/p>\n\n\n\n<p>Zd\u00e1 se, \u017ee technologie, jako je VR, jsou v oblasti vizu\u00e1ln\u00edho obsahu technologick\u00fdmi disruptory. Nen\u00ed divu, \u017ee \u010dtvrtina u\u017eivatel\u016f VR<sup>14<\/sup> v\u011b\u0159\u00ed, \u017ee m\u00e1 siln\u00fd potenci\u00e1l pro zna\u010dky a obchodn\u00edky.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"741\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production.png\" alt=\"\" class=\"wp-image-12205\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production-300x222.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-6-other-emerging-technologies-will-dominate-the-visual-content-production-768x569.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-4 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Za\u010dn\u011bte tvo\u0159it na Mind the Graph hned te\u010f<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 7: Personalizace zm\u011bn\u00ed pravidla hry<\/strong><\/h2>\n\n\n\n<p>Modern\u00ed z\u00e1kazn\u00edci se nenechaj\u00ed oklamat masov\u011b vyr\u00e1b\u011bn\u00fdm generick\u00fdm obsahem. <\/p>\n\n\n\n<p>C\u00edt\u00ed se ocen\u011bni, kdy\u017e jim zna\u010dky nab\u00edzej\u00ed z\u00e1\u017eitky na m\u00edru. To je velmi d\u016fle\u017eit\u00e9 pro z\u00edsk\u00e1n\u00ed jejich d\u016fv\u011bry a loajality. <\/p>\n\n\n\n<p>Proto je d\u016fle\u017eit\u00e9 vytv\u00e1\u0159et vizu\u00e1ln\u00ed obsah, kter\u00fd u publika vyvol\u00e1 odezvu.&nbsp;<\/p>\n\n\n\n<p>Va\u0161e publikum z generace Z m\u016f\u017ee nap\u0159\u00edklad d\u00e1vat p\u0159ednost infografik\u00e1m a obsahu zalo\u017een\u00e9mu na vide\u00edch. Naopak generace Baby Boomer by dala p\u0159ednost klasick\u00fdm p\u0159\u00edstup\u016fm, jako jsou reklamn\u00ed bannery.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"643\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before.png\" alt=\"Trend 7 Personalizace m\u011bn\u00ed pravidla hry v\u00edce ne\u017e kdy d\u0159\u00edve\" class=\"wp-image-12206\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-7-personalization-is-the-game-changer-now-more-than-ever-before-768x494.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 8: Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f bude v centru pozornosti&nbsp;<\/strong><\/h2>\n\n\n\n<p>Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f pomoc\u00ed vizu\u00e1ln\u00edho obsahu je mimo\u0159\u00e1dn\u011b \u00fa\u010dinn\u00e1 strategie, kter\u00e1 se v obsahov\u00e9m marketingu hojn\u011b vyu\u017e\u00edv\u00e1. <\/p>\n\n\n\n<p>Pro\u010d? <\/p>\n\n\n\n<p>Lid\u00e9 se toti\u017e l\u00e9pe sbli\u017euj\u00ed s p\u0159\u00edb\u011bhy. Kdy\u017e zna\u010dky pou\u017e\u00edvaj\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, buduj\u00ed si u publika empatii a soucit. <\/p>\n\n\n\n<p>To pom\u00e1h\u00e1 vytvo\u0159it hlub\u0161\u00ed spojen\u00ed s u\u017eivateli, a t\u00edm je odli\u0161it od stovek jin\u00fdch vizu\u00e1l\u016f.<\/p>\n\n\n\n<p>Va\u0161i u\u017eivatel\u00e9 by m\u011bli v\u011bd\u011bt, pro\u010d by se m\u011bli rozhodnout pro konkr\u00e9tn\u00ed produkt nebo slu\u017ebu. <\/p>\n\n\n\n<p>Proto by se market\u00e9\u0159i m\u011bli zab\u00fdvat ot\u00e1zkou WIIFM (co z toho m\u00e1m?). P\u0159\u00edb\u011bhy zna\u010dky rezonuj\u00ed s hlasem va\u0161\u00ed zna\u010dky a p\u0159in\u00e1\u0161ej\u00ed to, s \u010d\u00edm se publikum m\u016f\u017ee ztoto\u017enit.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad spole\u010dnost Airbnb praktikuje vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f o zna\u010dce prost\u0159ednictv\u00edm sv\u00e9ho videoobsahu. <\/p>\n\n\n\n<p>Pou\u017e\u00edvaj\u00ed strategii vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f zam\u011b\u0159enou na z\u00e1kazn\u00edka.<sup>15<\/sup> zaujmout a pobavit sv\u00e9 publikum. I vy m\u016f\u017eete vytv\u00e1\u0159et vizu\u00e1ln\u00ed p\u0159\u00edb\u011bhov\u00fd obsah, kter\u00fd zaujme va\u0161e publikum a z\u00edsk\u00e1 si jeho d\u016fv\u011bru a loajalitu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-1024x584.png\" alt=\"\" class=\"wp-image-12161\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-1024x584.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-300x171.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories-768x438.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/airbnb-stories.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"642\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage.png\" alt=\"Trend 8 Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f bude v centru pozornosti\" class=\"wp-image-12207\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-8-storytelling-will-take-center-stage-768x493.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 9: Animovan\u00e9 vizu\u00e1ly budou v roce 2021 kl\u00ed\u010dov\u00e9<\/strong><\/h2>\n\n\n\n<p>Animovan\u00e9 vizu\u00e1ly jsou a budou v trendu je\u0161t\u011b dlouho. Vizu\u00e1ly, jako jsou GIFy a videa, mohou zcela zm\u011bnit jak\u00fdkoli obsah.<\/p>\n\n\n\n<p>To plat\u00ed zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee va\u0161e c\u00edlov\u00e9 publikum tvo\u0159\u00ed mileni\u00e1lov\u00e9 a generace Z. Od vysv\u011btlov\u00e1n\u00ed v\u011bdeck\u00fdch koncept\u016f a\u017e po vytv\u00e1\u0159en\u00ed mem\u016f lze animaci vyu\u017e\u00edt k upout\u00e1n\u00ed publika a udr\u017een\u00ed jeho pozornosti.<\/p>\n\n\n\n<p>Vyu\u017eijte tohoto trendu a zam\u011b\u0159te se na animovan\u00e1 videa, kter\u00e1 dopl\u0148uj\u00ed projev a sd\u011blen\u00ed va\u0161\u00ed zna\u010dky. M\u016f\u017eete <a href=\"https:\/\/www.movavi.com\/videoeditor\/\" target=\"_blank\" rel=\"noreferrer noopener\">upravit video<\/a> nebo m\u016f\u017eete tak\u00e9 upravit s\u00e9rii obr\u00e1zk\u016f do GIFu nebo dokonce pou\u017e\u00edt ji\u017e existuj\u00edc\u00ed obr\u00e1zek, abyste pos\u00edlili svou marketingovou hru s obsahem.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"643\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021.png\" alt=\"Trend 9 Animovan\u00e9 vizu\u00e1ly budou v roce 2021 kl\u00ed\u010dov\u00e9\" class=\"wp-image-12208\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-9-animated-visuals-will-be-the-key-in-2021-768x494.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-5 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Za\u010dn\u011bte pou\u017e\u00edvat Mind The Graph pr\u00e1v\u011b te\u010f zdarma!<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 10: Infografika bude plnit v\u00edce rol\u00ed<\/strong><\/h2>\n\n\n\n<p>Pro mnoho firem je obt\u00ed\u017en\u00e9 za\u010dlenit infografiku do sv\u00e9ho stylu obsahu a c\u00edlov\u00e9 skupiny. Faktem v\u0161ak je, \u017ee infografika m\u016f\u017ee plnit v\u00edce rol\u00ed v r\u016fzn\u00fdch odv\u011btv\u00edch.&nbsp;<\/p>\n\n\n\n<p>Dobr\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt v\u00fdklenek pro zdrav\u00ed a fitness. <\/p>\n\n\n\n<p>Kdo by si pomyslel, \u017ee infografika jako prost\u0159edek sd\u011blov\u00e1n\u00ed informac\u00ed pacient\u016fm bude tak u\u017eite\u010dn\u00e1. <\/p>\n\n\n\n<p>o 284 procent v\u00edce pacient\u016f odhadne rizika<sup>16<\/sup> a rozhodovat se o zlep\u0161en\u00ed sv\u00e9ho zdrav\u00ed, kdy\u017e dostanou zdravotn\u00ed infografiku.<\/p>\n\n\n\n<p>Proto mnoho subjekt\u016f p\u016fsob\u00edc\u00edch ve zdravotnictv\u00ed vyu\u017e\u00edv\u00e1 infografiky ke vzd\u011bl\u00e1v\u00e1n\u00ed sv\u00fdch pacient\u016f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"804\" height=\"418\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients.png\" alt=\"\" class=\"wp-image-12162\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients.png 804w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients-300x156.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographics-for-patients-768x399.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 27.<\/figcaption><\/figure><\/div>\n\n\n<p>Infografiky se pou\u017e\u00edvaj\u00ed nejen v oblasti zdrav\u00ed a fitness, ale i v odv\u011btv\u00edch, kter\u00e1 by byla je\u0161t\u011b p\u0159ed n\u011bkolika lety jen t\u011b\u017eko p\u0159edstaviteln\u00e1. <\/p>\n\n\n\n<p>Nap\u0159\u00edklad segmenty \u017eivotn\u00edho prost\u0159ed\u00ed, soci\u00e1ln\u00ed spravedlnosti a v\u00fdroby vyu\u017e\u00edvaj\u00ed infografiky k zachycen\u00ed a p\u0159ed\u00e1n\u00ed sv\u00fdch informac\u00ed milion\u016fm lid\u00ed po cel\u00e9m sv\u011bt\u011b.&nbsp;<\/p>\n\n\n\n<p>Infografiky hraj\u00ed tak\u00e9 v\u00edce\u00fa\u010delovou roli na r\u016fzn\u00fdch trz\u00edch B2B a B2C. Nasko\u010dte na tento trend d\u0159\u00edve, ne\u017e bude pozd\u011b.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"644\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role.png\" alt=\"\" class=\"wp-image-12209\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role-300x193.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-10-infographics-will-have-a-multipurpose-role-768x495.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 11: Infografiky budou stejn\u011b hodnotn\u00e9 jako \u010dl\u00e1nky na blogu, tiskov\u00e9 zpr\u00e1vy a kopie na webu.<\/strong><\/h2>\n\n\n\n<p>Lid\u00e9 si ji\u017e dlouho uv\u011bdomuj\u00ed, jak\u00fd vliv m\u00e1 publikov\u00e1n\u00ed kvalitn\u00edho obsahu na n\u00e1v\u0161t\u011bvnost jejich webov\u00fdch str\u00e1nek. Ti, kte\u0159\u00ed d\u016fsledn\u011b sd\u00edlej\u00ed obsah ve form\u011b \u010dl\u00e1nk\u016f na blogu a tiskov\u00fdch zpr\u00e1v, zaznamenali skv\u011bl\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p>Stejn\u00fd trend se opakuje i u infografiky. Infografiky vzbuzuj\u00ed v lidech zv\u011bdavost a pro firmy jsou p\u0159\u00ednosem, na kter\u00fd lze nav\u00e1zat. <\/p>\n\n\n\n<p>Sd\u00edlen\u00ed obsahu ve form\u011b infografiky m\u016f\u017ee zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu a\u017e o 12 procent.<sup>17<\/sup>. <\/p>\n\n\n\n<p>Je to proto, \u017ee infografiky vypr\u00e1v\u011bj\u00ed p\u0159\u00edb\u011bhy o datech zaj\u00edmav\u00fdm zp\u016fsobem a maj\u00ed 30kr\u00e1t v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee budou \u010dteny.<sup>18<\/sup> ne\u017e p\u0159\u00edsp\u011bvky na blogu a novinov\u00e9 \u010dl\u00e1nky.&nbsp;<\/p>\n\n\n\n<p>Lid\u00e9 nav\u00edc rad\u011bji \u010dtou obsah s vizu\u00e1ln\u00edmi prvky. <\/p>\n\n\n\n<p>Jeff Bullas sd\u00edl\u00ed, \u017ee p\u0159\u00edsp\u011bvky s obr\u00e1zky maj\u00ed o 94 procent v\u00edce zobrazen\u00ed a p\u0159e\u010dten\u00ed ne\u017e p\u0159\u00edsp\u011bvky bez obr\u00e1zk\u016f. Nen\u00ed divu, \u017ee kvalitn\u00ed infografiky maj\u00ed tendenci generovat zp\u011btn\u00e9 odkazy z autoritativn\u00edch webov\u00fdch str\u00e1nek.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"648\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images.png\" alt=\"Trend 11 Infografika bude stejn\u011b cenn\u00e1 jako blogov\u00e9 \u010dl\u00e1nky, tiskov\u00e9 zpr\u00e1vy a webov\u00e9 kopie.\" class=\"wp-image-12210\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-768x498.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-18x12.png 18w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-11-images-100x65.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-6 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Jste p\u0159ipraveni za\u010d\u00edt pracovat na Mind the Graph?<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 12: V\u00edt\u011bzn\u00fdm receptem bude originalita vizu\u00e1ln\u00edho obsahu<\/strong><\/h2>\n\n\n\n<p>V\u0161ichni sk\u00e1\u010dou na vlnu \"kvalitn\u00edho obsahu\" a \"c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova\". Proto je d\u016fle\u017eit\u00e9, aby zna\u010dky na\u0161ly inovativn\u00ed zp\u016fsoby, jak zast\u00ednit sv\u00e9 konkurenty. <\/p>\n\n\n\n<p>Kl\u00ed\u010dem k upout\u00e1n\u00ed pozornosti publika je tvorba origin\u00e1ln\u00edho obsahu s p\u0159idanou hodnotou. <\/p>\n\n\n\n<p>T\u00e9m\u011b\u0159 50 procent obchodn\u00edk\u016f<sup>19<\/sup> se shoduj\u00ed na tom, \u017ee origin\u00e1ln\u00ed vizu\u00e1ln\u00ed obsah m\u00e1 na po\u010d\u00edta\u010d\u00edch i v mobiln\u00edch za\u0159\u00edzen\u00edch lep\u0161\u00ed v\u00fdsledky ne\u017e jin\u00e9 formy obsahu. <\/p>\n\n\n\n<p>V jin\u00e9m pr\u016fzkumu 40 procent obchodn\u00edk\u016f<sup>3<\/sup> v\u011b\u0159\u00ed, \u017ee origin\u00e1ln\u00ed grafika, jako jsou infografiky a ilustrace, nejl\u00e9pe zaujme jejich publikum.<\/p>\n\n\n\n<p>Proto mus\u00ed obchodn\u00edci hledat jedine\u010dn\u00e9 zp\u016fsoby, jak budovat odkazy a autoritu a posilovat image sv\u00e9 zna\u010dky. <\/p>\n\n\n\n<p>Vizu\u00e1ln\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f pomoc\u00ed form\u00e1t\u016f, jako jsou nap\u0159\u00edklad infografiky, vysv\u011btluj\u00edc\u00ed videa a animace na tabuli, m\u016f\u017ee pomoci zaujmout publikum a dos\u00e1hnout v\u00edce konverz\u00ed.&nbsp;<\/p>\n\n\n\n<p>Stejn\u011b tak m\u016f\u017ee b\u00fdt pro firmy nesm\u00edrn\u011b d\u016fle\u017eit\u00fd obsah vytv\u00e1\u0159en\u00fd u\u017eivateli (UGC). Zpr\u00e1va spole\u010dnosti ClickZ<sup>20<\/sup> ukazuje, \u017ee v\u00edce ne\u017e polovina z\u00e1kazn\u00edk\u016f d\u016fv\u011b\u0159uje UGC v\u00edce ne\u017e jin\u00fdm form\u00e1m propaga\u010dn\u00edho obsahu. <\/p>\n\n\n\n<p>UGC nab\u00edz\u00ed ur\u010ditou formu soci\u00e1ln\u00edho d\u016fkazu ze strany zna\u010dek a nab\u00e1d\u00e1 je, aby se rozhodly v jejich prosp\u011bch.&nbsp;<\/p>\n\n\n\n<p>Podle \u00fadaj\u016f sd\u00edlen\u00fdch spole\u010dnost\u00ed Yopto<sup>21<\/sup>, UGC m\u016f\u017ee zv\u00fd\u0161it m\u00edru konverze a\u017e o 200 procent. <\/p>\n\n\n\n<p>Pod\u00edvejte se, jak Vanity Planet<sup>22<\/sup>, internetov\u00fd obchod s kosmetikou, zaznamenal 24% n\u00e1r\u016fst konverz\u00ed d\u00edky zobrazov\u00e1n\u00ed relevantn\u00edho UGC na sv\u00fdch produktov\u00fdch str\u00e1nk\u00e1ch a kan\u00e1lu Instagram.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"256\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vanity-planet.png\" alt=\"\" class=\"wp-image-12163\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vanity-planet.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vanity-planet-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 28.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"792\" height=\"561\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source.png\" alt=\"\" class=\"wp-image-12164\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source.png 792w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source-300x213.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/instagram-source-768x544.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 29.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"655\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula.png\" alt=\"Trend 12 V\u00edt\u011bzn\u00fdm receptem bude originalita vizu\u00e1ln\u00edho obsahu\" class=\"wp-image-12211\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula-300x197.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula-768x503.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-12-bringing-originality-in-visual-content-will-be-the-winning-formula-350x228.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 13: Automatizace tvorby vizu\u00e1ln\u00edho obsahu se stane samoz\u0159ejmost\u00ed.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Automatizace je v posledn\u00edm desetilet\u00ed m\u00f3dn\u00edm pojmem. P\u0159inesla revoluci v n\u011bkolika odv\u011btv\u00edch v\u010detn\u011b kreativn\u00edho prostoru. <\/p>\n\n\n\n<p>Intenzivn\u00ed konkurence a zv\u00fd\u0161en\u00e1 pot\u0159eba zaujmout z\u00e1kazn\u00edky zp\u016fsobily, \u017ee je pro zna\u010dky d\u016fle\u017eit\u00e9 vytv\u00e1\u0159et kreativn\u00ed obsah ve velk\u00e9m.&nbsp;<\/p>\n\n\n\n<p>Vytv\u00e1\u0159et konzistentn\u011b kvalitn\u00ed obsah v\u0161ak nen\u00ed proch\u00e1zka r\u016f\u017eov\u00fdm sadem. 35 procent market\u00e9r\u016f<sup>3<\/sup> p\u0159izn\u00e1vaj\u00ed, \u017ee v oblasti vizu\u00e1ln\u00edho obsahu jim d\u011bl\u00e1 nejv\u011bt\u0161\u00ed pot\u00ed\u017ee tvorba konzistentn\u00edho obsahu.&nbsp;<\/p>\n\n\n\n<p>Kreativn\u00ed automatizace je vhodnou odpov\u011bd\u00ed na tuto ot\u00e1zku. M\u016f\u017ee market\u00e9r\u016fm pomoci roz\u0161\u00ed\u0159it jejich \u00fasil\u00ed p\u0159i tvorb\u011b obsahu a z\u00e1rove\u0148 u\u0161et\u0159it \u010das a zachovat kvalitu obsahu. <\/p>\n\n\n\n<p>Studie spole\u010dnosti Rocketium uk\u00e1zala.<sup>23<\/sup> odhalil, \u017ee firmy vytv\u00e1\u0159ej\u00ed kreativu 20kr\u00e1t rychleji d\u00edky automatizaci kreativy, co\u017e znamen\u00e1 o 94 procent m\u00e9n\u011b \u010dasu str\u00e1ven\u00e9ho tvorbou kreativy. <\/p>\n\n\n\n<p>Sn\u00ed\u017eil tak\u00e9 v\u00fdrobn\u00ed n\u00e1klady o 75 procent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"277\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/automation-cost-saving.png\" alt=\"\" class=\"wp-image-12165\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/automation-cost-saving.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/automation-cost-saving-300x162.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"646\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing.png\" alt=\"Trend 13 Automatizace tvorby vizu\u00e1ln\u00edho obsahu se stane samoz\u0159ejmost\u00ed\" class=\"wp-image-12212\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-13-automating-visual-content-production-will-be-a-thing-768x496.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 14: Kvalifikovan\u00ed design\u00e9\u0159i budou pravd\u011bpodobn\u011b vyd\u011bl\u00e1vat v\u00edce pen\u011bz.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Odv\u011btv\u00ed vizu\u00e1ln\u00edho designu se neust\u00e1le vyv\u00edj\u00ed s nov\u00fdmi technologiemi a trendy. To znamen\u00e1, \u017ee soubor dovednost\u00ed v oblasti designu, kter\u00e9 firmy hledaj\u00ed, se neust\u00e1le m\u011bn\u00ed. Udr\u017eet si n\u00e1skok znamen\u00e1 osvojit si nebo zdokonalit dovednosti, kter\u00e9 jsou \u017e\u00e1dan\u00e9.<\/p>\n\n\n\n<p>56 procent obchodn\u00edk\u016f<sup>3<\/sup> \u0159\u00edkaj\u00ed, \u017ee t\u00e9m\u011b\u0159 v ka\u017ed\u00e9m zve\u0159ejn\u011bn\u00e9m obsahu pou\u017e\u00edvaj\u00ed vizu\u00e1l nebo infografiku. Tak\u00e9 55 % market\u00e9r\u016f vytv\u00e1\u0159\u00ed grafiku na soci\u00e1ln\u00edch s\u00edt\u00edch.<sup>24<\/sup> v\u00edce ne\u017e jak\u00fdkoli jin\u00fd vizu\u00e1ln\u00ed obsah. Proto bude popt\u00e1vka po kvalifikovan\u00fdch design\u00e9rech v\u017edy vysok\u00e1 a budou tak\u00e9 dob\u0159e placeni.<sup>25<\/sup>!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"648\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money.png\" alt=\"Trend 14 Kvalifikovan\u00ed design\u00e9\u0159i budou pravd\u011bpodobn\u011b vyd\u011bl\u00e1vat v\u00edce pen\u011bz\" class=\"wp-image-12213\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money-768x498.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-14-skilled-designers-will-likely-make-more-money-350x228.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-7 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Vytv\u00e1\u0159ejte efektivn\u00ed v\u011bdeck\u00e9 postavy b\u011bhem n\u011bkolika minut<\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Trend 15: Nejlep\u0161\u00ed jsou interaktivn\u00ed infografiky&nbsp;<\/strong><\/h2>\n\n\n\n<p>O\u010dek\u00e1v\u00e1 se, \u017ee rostouc\u00ed vyu\u017e\u00edv\u00e1n\u00ed infografiky dos\u00e1hne f\u00e1ze nasycen\u00ed. Oby\u010dejn\u00e9 neinteraktivn\u00ed jsou podniky nadu\u017e\u00edv\u00e1ny. P\u0159ijde doba, kdy budou zna\u010dky st\u00e1le \u010dast\u011bji vyu\u017e\u00edvat interaktivn\u00ed infografiky, aby vynikly v davu vizu\u00e1ln\u00edho obsahu.&nbsp;<\/p>\n\n\n\n<p>Interaktivn\u00ed infografiky jsou skv\u011bl\u00fdm n\u00e1strojem, jak p\u0159il\u00e1kat lidi k prozkoum\u00e1n\u00ed va\u0161eho obsahu, a\u0165 u\u017e jde o soubor dat nebo p\u0159\u00edb\u011bh zna\u010dky. Pom\u00e1h\u00e1 zlep\u0161it zapojen\u00ed u\u017eivatel\u016f a jejich zku\u0161enosti, \u010d\u00edm\u017e zvy\u0161uje SEO webu. Investic\u00ed do interaktivn\u00edho obsahu, jako jsou interaktivn\u00ed infografiky, se organizace m\u016f\u017ee st\u00e1t autoritou v dan\u00e9m oboru a p\u0159il\u00e1kat relevantn\u00ed organickou n\u00e1v\u0161t\u011bvnost.&nbsp;<\/p>\n\n\n\n<p>Pod\u00edvejte se na tyto \u00fa\u017easn\u00e9 p\u0159\u00edklady interaktivn\u00edch infografik n\u00ed\u017ee.&nbsp;<\/p>\n\n\n\n<p><strong>V\u00fdvoj webu: <\/strong>V t\u00e9to interaktivn\u00ed infografice se dozv\u00edte podrobnosti o r\u016fstu webu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"651\" height=\"303\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/evolution-of-the-web.png\" alt=\"\" class=\"wp-image-12166\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/evolution-of-the-web.png 651w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/evolution-of-the-web-300x140.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Nejv\u011bt\u0161\u00ed \u00faniky dat na sv\u011bt\u011b: <\/strong>Tato infografika umo\u017e\u0148uje zjistit, kdo a v jak\u00e9m rozsahu byl hacknut.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"599\" height=\"313\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/data-breaches.png\" alt=\"\" class=\"wp-image-12167\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/data-breaches.png 599w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/data-breaches-300x157.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 30.<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Atlas vitam\u00edn\u016f:<\/strong> Tato infografika provede z\u00e1jemce cel\u00fdm t\u011blem.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/science_figures\" target=\"_blank\" rel=\"https:\/\/mindthegraph.com\/science_figures noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"261\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vitamin-atlas.png\" alt=\"\" class=\"wp-image-12168\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vitamin-atlas.png 512w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/vitamin-atlas-300x153.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Odkaz 31.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"648\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best.png\" alt=\"Trend 15 Nejlep\u0161\u00ed jsou interaktivn\u00ed infografiky\" class=\"wp-image-12214\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best-300x194.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best-768x498.png 768w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-15-interactive-infographics-are-the-best-350x228.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<h2><strong>Trend 16: Role webov\u00fdch v\u00fdvoj\u00e1\u0159\u016f p\u0159i tvorb\u011b vizu\u00e1ln\u00edho obsahu poroste<\/strong><\/h2>\n\n\n\n<p>A\u0165 u\u017e jsou infografiky interaktivn\u00ed, nebo ne, maj\u00ed v obsahov\u00e9m marketingu fantastick\u00fd potenci\u00e1l. V budoucnu p\u016fjdou atraktivn\u00ed design a programov\u00e1n\u00ed ruku v ruce, aby zap\u016fsobily na c\u00edlov\u00e9 publikum. <\/p>\n\n\n\n<p>Krom\u011b grafik\u016f, kte\u0159\u00ed pracuj\u00ed ve Photoshopu a Illustratoru, se tedy m\u016f\u017eete t\u011b\u0161it i na webov\u00e9 v\u00fdvoj\u00e1\u0159e, kte\u0159\u00ed se budou pod\u00edlet na tvorb\u011b infografik a vizu\u00e1ln\u00edho obsahu.&nbsp;<\/p>\n\n\n\n<p>P\u0159ijde doba, kdy budou firmy navrhovat cel\u00fd sv\u016fj web tak, aby prezentoval obsah ve form\u011b infografiky. <\/p>\n\n\n\n<p>To zv\u00fd\u0161\u00ed popt\u00e1vku po webov\u00fdch v\u00fdvoj\u00e1\u0159\u00edch, kte\u0159\u00ed jsou odborn\u00edky na programovac\u00ed jazyky, jako je JavaScript a CSS. <\/p>\n\n\n\n<p>Zapojen\u00ed webov\u00fdch v\u00fdvoj\u00e1\u0159\u016f zajist\u00ed, \u017ee webov\u00e9 str\u00e1nky a infografiky budou bez probl\u00e9m\u016f reagovat na hardwarovou a softwarovou infrastrukturu.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"757\" src=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too.png\" alt=\"Trend 16 Do tvorby infografik a dal\u0161\u00edho vizu\u00e1ln\u00edho obsahu se zapoj\u00ed i v\u00fdvoj\u00e1\u0159i webov\u00fdch str\u00e1nek\" class=\"wp-image-12199\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too.png 1000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too-300x227.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/trend-16-infographics-and-other-visual-content-production-will-involve-web-developers-too-768x581.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-8 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mindthegraph.com\/science_figures\">Zviditeln\u011bte se pomoc\u00ed n\u00e1stroje Mind The Graph<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Z\u00e1v\u011br&nbsp;<\/strong><\/p>\n\n\n\n<p>Jist\u011b jste se ji\u017e p\u0159esv\u011bd\u010dili, \u017ee vizu\u00e1ln\u00ed obsah je pro market\u00e9ry, kte\u0159\u00ed cht\u011bj\u00ed, aby jejich zna\u010dka vy\u010dn\u00edvala z davu, tou spr\u00e1vnou cestou. <\/p>\n\n\n\n<p>Podniky, kter\u00e9 vyu\u017e\u00edvaj\u00ed vizu\u00e1ln\u00ed obsah, mohou z\u00edskat vysok\u00e9 zisky v podob\u011b sleduj\u00edc\u00edch, sd\u00edlen\u00ed, lajk\u016f a nakonec i p\u0159\u00edjm\u016f.&nbsp;<\/p>\n\n\n\n<p>Oblast vizu\u00e1ln\u00edho obsahu se v\u017edy vyv\u00edjela, inovativn\u00ed market\u00e9\u0159i m\u011bnili sv\u00e9 marketingov\u00e9 strategie a hledali nov\u00e9 a kreativn\u00ed zp\u016fsoby, jak nadchnout sv\u00e9 publikum. V takto dynamick\u00e9m sc\u00e9n\u00e1\u0159i se vyplat\u00ed zn\u00e1t nadch\u00e1zej\u00edc\u00ed trendy.&nbsp;<\/p>\n\n\n\n<p>A\u0165 u\u017e jste glob\u00e1ln\u00ed zna\u010dka, neziskov\u00e1 firma, nebo mal\u00e1 firma, v\u00fd\u0161e uveden\u00e9 trendy budou vod\u00edtkem pro va\u0161i strategii digit\u00e1ln\u00edch m\u00e9di\u00ed a pomohou v\u00e1m dostat se na \u0161pi\u010dku v oblasti vizu\u00e1ln\u00edho obsahu. <\/p>\n\n\n\n<p>Pokud m\u00e1 tento p\u0159\u00edsp\u011bvek pro v\u00e1s p\u0159idanou hodnotu, ur\u010dit\u011b zaujme i va\u0161e p\u0159\u00e1tele a kolegy! L\u00edb\u00ed se v\u00e1m a sd\u00edlejte tento p\u0159\u00edsp\u011bvek s t\u011bmi, o kter\u00fdch si mysl\u00edte, \u017ee z n\u011bj budou m\u00edt prosp\u011bch.&nbsp;<\/p>\n\n\n\n<p>Proto\u017ee v\u00edme, jak infografiky dob\u0159e p\u016fsob\u00ed na na\u0161e publikum, vytvo\u0159ili jsme jednu, kter\u00e1 shrnuje ka\u017ed\u00fd z v\u00fd\u0161e uveden\u00fdch trend\u016f. Dejte n\u00e1m v\u011bd\u011bt, co si o tom mysl\u00edte! &nbsp;<\/p>\n\n\n\n<ol>\n<li><a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nyn\u00ed m\u00e1te krat\u0161\u00ed pozornost ne\u017e zlat\u00e1 rybka<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/tools\/state-of-marketing\/PDFs\/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf?__hstc=20629287.c53847d7cb04720312716e6ce3b1735e.1559596463572.1584452866796.1584456587354.821&amp;__hssc=20629287.8.1584456587354&amp;__hsfp=460571030\" target=\"_blank\" rel=\"noreferrer noopener\">Ne dal\u0161\u00ed zpr\u00e1va o stavu marketingu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 statistik vizu\u00e1ln\u00edho obsahov\u00e9ho marketingu pro rok 2021 [infografika].<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB Content Marketing.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/14-visual-content-stats-to-guide-your-marketing-strategy-in-2020-infograph\/575495\/\" target=\"_blank\" rel=\"noreferrer noopener\">14 statistik vizu\u00e1ln\u00edho obsahu, kter\u00fdmi se bude \u0159\u00eddit va\u0161e marketingov\u00e1 strategie v roce 2020 [infografika].<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33393\/The-Marketer-s-Ultimate-Guide-to-Link-Bait.aspx#sm.0001h5vdmybjoedew9c2oonp879wc\" target=\"_blank\" rel=\"noreferrer noopener\">Kone\u010dn\u00fd pr\u016fvodce market\u00e9ra po n\u00e1vnad\u00e1ch na odkazy.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spyfu.com\/blog\/which-types-of-content-gain-the-most-backlinks-original-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e1dejte, kter\u00e9 typy obsahu z\u00edsk\u00e1vaj\u00ed nejv\u00edce zp\u011btn\u00fdch odkaz\u016f?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inc.com\/molly-reynolds\/how-to-spot-visual-auditory-and-kinesthetic-learni.html\" target=\"_blank\" rel=\"noreferrer noopener\">Jak rozpoznat vedouc\u00ed pracovn\u00edky s vizu\u00e1ln\u00edm, auditivn\u00edm a kinestetick\u00fdm u\u010den\u00edm<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rochester.edu\/pr\/Review\/V74N4\/0402_brainscience.html\" target=\"_blank\" rel=\"noreferrer noopener\">Oko mysli.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.polleverywhere.com\/visual-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 statistik, kter\u00e9 ukazuj\u00ed, pro\u010d je rok 2019 rokem vizu\u00e1ln\u00edho obsahu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.office.xerox.com\/latest\/COLFS-02UA.PDF\" target=\"_blank\" rel=\"noreferrer noopener\">20 zp\u016fsob\u016f sd\u00edlen\u00ed znalost\u00ed o barv\u00e1ch.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fotografie jako obsah webu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactplus.com\/blog\/virtual-reality-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Jak se virtu\u00e1ln\u00ed realita st\u00e1v\u00e1 hlavn\u00edm proudem pro market\u00e9ry [Gifographic]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.gwi.com\/chart-of-the-week\/augmented-virtual-reality\/\" target=\"_blank\" rel=\"noreferrer noopener\">AR vs VR: v\u00fdzvy a p\u0159\u00edle\u017eitosti v roce 2019.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/6-ways-brands-can-boost-their-storytelling\" target=\"_blank\" rel=\"noreferrer noopener\">6 trend\u016f ve vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, o kter\u00fdch by m\u011bli vedouc\u00ed pracovn\u00edci marketingu v\u011bd\u011bt.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/336982208_Patient_preferences_for_visualization_of_longitudinal_patient-reported_outcomes_data\" target=\"_blank\" rel=\"noreferrer noopener\">Preference pacient\u016f pro vizualizaci longitudin\u00e1ln\u00edch \u00fadaj\u016f o v\u00fdsledc\u00edch hl\u00e1\u0161en\u00fdch pacientem.<\/a><\/li>\n\n\n\n<li><a href=\"The Power of Visual Content.\" target=\"_blank\" rel=\"noreferrer noopener\">Infografika: S\u00edla vizu\u00e1ln\u00edho obsahu.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitalinformationworld.com\/2017\/12\/how-infographics-can-help-your-business.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+blogspot\/qtdAg+(Digital+Information+World)#\">Jak m\u016f\u017ee infografika pomoci va\u0161emu podnik\u00e1n\u00ed - #infographic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sproutworth.com\/visual-content-marketing-statistics\/?hvid=3dsfPq\" target=\"_blank\" rel=\"noreferrer noopener\">40+ v\u00fdznamn\u00fdch statistik vizu\u00e1ln\u00edho marketingu obsahu, kter\u00e9 pot\u0159ebujete zn\u00e1t<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.clickz.com\/ugc-is-the-key-to-instagram-success-study\/25558\/\" target=\"_blank\" rel=\"noreferrer noopener\">UGC je kl\u00ed\u010dem k \u00fasp\u011bchu na Instagramu [studie]<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.yotpo.com\/blog\/increase-conversion-rate-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1 UGC skute\u010dn\u011b vliv na konverzn\u00ed pom\u011br? [Video]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yotpo.com\/case-studies\/vanity-planet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vanity Planet zvy\u0161uje po\u010det objedn\u00e1vek o 24% pomoc\u00ed fotografi\u00ed z Instagramu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rocketium.com\/resources\/getting-started-with-creative-automation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ZA\u010c\u00cdN\u00c1ME S AUTOMATIZAC\u00cd KREATIVY PRO INZERENTY A AGENTURY<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/features\/Social-Media-Graphics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vytv\u00e1\u0159en\u00ed velmi poutav\u00e9 grafiky pro soci\u00e1ln\u00ed m\u00e9dia pomoc\u00ed Venngage<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bls.gov\/oes\/current\/oes271024.htm\" target=\"_blank\" rel=\"noreferrer noopener\">27-1024 Grafi\u010dt\u00ed design\u00e9\u0159i<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/killervisualstrategies.com\/blog\/how-our-brains-are-hardwired-for-visual-content.html\" target=\"_blank\" rel=\"noreferrer noopener\">JAK JSOU NA\u0160E MOZKY PEVN\u011a NASTAVENY NA VIZU\u00c1LN\u00cd OBSAH.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mindthegraph.com\/blog\/#.YXhaYZ7MJPY\" target=\"_blank\" rel=\"noreferrer noopener\">Mind the Graph Blog.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vanityplanet.com\/collections\/best-sellers\/products\/aira-ionic-facial-steamer?variant=31229394747494\" target=\"_blank\" rel=\"noreferrer noopener\">Iontov\u00fd napa\u0159ova\u010d obli\u010deje<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/p\/CG-wgwXjLoj\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Post.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.informationisbeautiful.net\/visualizations\/worlds-biggest-data-breaches-hacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nejv\u011bt\u0161\u00ed naru\u0161en\u00ed dat a hackersk\u00e9 \u00fatoky na sv\u011bt\u011b.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.good.is\/infographics\/vitamin-atlas\">Interaktivn\u00ed pr\u016fvodce v\u00fd\u017eivou a lidsk\u00fdm t\u011blem<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Online marketing se neust\u00e1le vyv\u00edj\u00ed. Strategie, kter\u00e9 jsou relevantn\u00ed dnes, nemus\u00ed b\u00fdt za n\u011bkolik let relevantn\u00ed. Jedna strategie v\u0161ak z\u016fst\u00e1v\u00e1 s ka\u017ed\u00fdm dal\u0161\u00edm rokem nem\u011bnn\u00e1 - s\u00edla vizu\u00e1ln\u00edho obsahu! Zde je pravd\u011bpodobn\u011b d\u016fvod - 90% informac\u00ed p\u0159en\u00e1\u0161en\u00fdch do lidsk\u00e9ho mozku je vizu\u00e1ln\u00edch. My, lid\u00e9, jsme pevn\u011b zak\u00f3dov\u00e1ni k tomu, abychom [...]<\/p>","protected":false},"author":4,"featured_media":12170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[193,36,66,959,958,28,38],"tags":[51,554,250,136,962,823],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 Infographic and Visual Design Trends<\/title>\n<meta name=\"description\" content=\"Know these infographic and visual design trends to anticipate why visual design is a key aspect in generating more engagement online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/trendy-v-infografice-a-vizualnim-designu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" 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