{"id":12104,"date":"2021-01-04T09:30:00","date_gmt":"2021-01-04T11:30:00","guid":{"rendered":"https:\/\/mindthegraph.com\/blog\/?p=12104"},"modified":"2022-10-18T08:35:18","modified_gmt":"2022-10-18T11:35:18","slug":"infographic-and-visual-design-statistics","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/cs\/infografika-a-vizualni-design-statistika\/","title":{"rendered":"46 Statistiky infografiky a vizu\u00e1ln\u00edho designu"},"content":{"rendered":"

Pokud ne\u017eijete v bublin\u011b, jist\u011b v\u00edte, \u017ee v dne\u0161n\u00ed dob\u011b v\u00edt\u011bz\u00ed vizu\u00e1ln\u00ed obsahov\u00fd marketing. A d\u00e1v\u00e1 to smysl. <\/p>\n\n\n\n

Ne\u017e se pono\u0159\u00edme do tv\u016frce infografiky<\/a> a statistiky vizu\u00e1ln\u00edho designu, chci v\u00e1m polo\u017eit ot\u00e1zku.<\/p>\n\n\n\n

P\u0159em\u00fd\u0161lejte o tom. \u010cemu byste dali p\u0159ednost? <\/p>\n\n\n\n

T\u0159\u00edsetstr\u00e1nkovou knihu plnou textu, nebo stejn\u00e9 informace v n\u00e1zorn\u011bj\u0161\u00ed podob\u011b, nap\u0159\u00edklad v podob\u011b infografiky nebo ilustrac\u00ed?<\/p>\n\n\n\n

Ka\u017ed\u00fd r\u00e1d konzumuje jakoukoli formu vizu\u00e1ln\u00edho obsahu, a\u0165 u\u017e jde o infografiky, obr\u00e1zky nebo videa. A nen\u00ed to jen na z\u00e1klad\u011b pozorov\u00e1n\u00ed. Existuj\u00ed v\u011bdeck\u00e9 studie, kter\u00e9 tato tvrzen\u00ed potvrzuj\u00ed. <\/p>\n\n\n\n

N\u00e1\u0161 mozek zpracov\u00e1v\u00e1 obr\u00e1zky 60 000kr\u00e1t rychleji ne\u017e text. <\/p>\n\n\n\n

Proto se m\u016f\u017ee st\u00e1t, \u017ee p\u0159estanete proch\u00e1zet kan\u00e1ly soci\u00e1ln\u00edch m\u00e9di\u00ed, pokud najdete atraktivn\u00ed infografiku nebo obr\u00e1zek ve srovn\u00e1n\u00ed s jednoduch\u00fdmi textov\u00fdmi p\u0159\u00edsp\u011bvky.<\/p>\n\n\n\n

Podstatou je, \u017ee je pro n\u00e1s snaz\u0161\u00ed konzumovat vizu\u00e1ln\u00ed obsah ne\u017e textov\u00fd. <\/p>\n\n\n\n

A\u0165 u\u017e tedy hled\u00e1me informace kdekoli, n\u00e1\u0161 mozek v\u017edy p\u0159itahuj\u00ed barevn\u00e9 vizu\u00e1ly se stejn\u00fdmi informacemi a detaily.<\/p>\n\n\n\n

Je tedy z\u0159ejm\u00e9, \u017ee vizu\u00e1ln\u00ed obsah je pro marketing z\u00e1sadn\u00ed. <\/p>\n\n\n\n

Chcete-li se odli\u0161it od milionu dal\u0161\u00edch bloger\u016f, tv\u016frc\u016f obsahu nebo market\u00e9r\u016f, mus\u00edte co nejl\u00e9pe vyu\u017e\u00edvat vizu\u00e1ln\u00ed obsah.<\/p>\n\n\n\n

Studie ukazuj\u00ed, \u017ee spole\u010dnosti, kter\u00e9 vytv\u00e1\u0159ej\u00ed vizu\u00e1ln\u00ed obsah, maj\u00ed 700% vy\u0161\u0161\u00ed konverzn\u00ed pom\u011br<\/a> ve srovn\u00e1n\u00ed se spole\u010dnostmi, kter\u00e9 nevytv\u00e1\u0159ej\u00ed vizu\u00e1ln\u00ed obsah. To je d\u016fkazem toho, \u017ee vizu\u00e1ln\u00ed obsah m\u00e1 z\u00e1sadn\u00ed v\u00fdznam pro podporu prodeje.<\/p>\n\n\n\n

Dnes se mnoz\u00ed sna\u017e\u00ed prosadit v online sv\u011bt\u011b a vyd\u011bl\u00e1vat pen\u00edze online t\u00edm \u010di on\u00edm zp\u016fsobem. <\/p>\n\n\n\n

To m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9, proto\u017ee jste jen dal\u0161\u00ed osoba, kter\u00e1 se sna\u017e\u00ed zve\u0159ejnit obsah, kter\u00fd upout\u00e1 pozornost va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Pokud vytvo\u0159\u00edte velmi podn\u011btn\u00fd a u\u017eite\u010dn\u00fd vizu\u00e1ln\u00ed obsah v podob\u011b obr\u00e1zk\u016f a infografik, p\u0159it\u00e1hnete k va\u0161\u00ed zna\u010dce v\u00edce lid\u00ed. <\/p>\n\n\n\n

To povede ke st\u00e1le v\u011bt\u0161\u00edmu po\u010dtu potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f ve va\u0161em prodejn\u00edm trycht\u00fd\u0159i. A nakonec v\u00e1m pom\u016f\u017ee dos\u00e1hnout vy\u0161\u0161\u00edho prodeje.<\/p>\n\n\n\n

Zde je n\u011bkolik d\u016fvod\u016f, pro\u010d v\u00e1m vizu\u00e1ln\u00ed obsah pom\u016f\u017ee zv\u00fd\u0161it prodeje online:<\/p>\n\n\n\n

Upoutejte pozornost c\u00edlov\u00e9 skupiny<\/h3>\n\n\n\n

Jak ji\u017e bylo zm\u00edn\u011bno, n\u00e1\u0161 mozek zpracov\u00e1v\u00e1 vizu\u00e1ln\u00ed obsah mnohem rychleji ne\u017e textov\u00fd. <\/p>\n\n\n\n

Proto je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee va\u0161e c\u00edlov\u00e9 publikum zaujme va\u0161e zna\u010dka prost\u0159ednictv\u00edm u\u017eite\u010dn\u00e9ho vizu\u00e1ln\u00edho obsahu ve srovn\u00e1n\u00ed s textov\u00fdm obsahem.<\/p>\n\n\n\n

Generov\u00e1n\u00ed v\u00edce kontakt\u016f<\/h3>\n\n\n\n

Vizu\u00e1ln\u00ed obsah by byl pro v\u011bt\u0161inu va\u0161\u00ed c\u00edlov\u00e9 skupiny p\u0159ita\u017eliv\u011bj\u0161\u00ed. <\/p>\n\n\n\n

Proto pro v\u00e1s bude snaz\u0161\u00ed generovat mnoho vysoce kvalifikovan\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm vizu\u00e1ln\u011b orientovan\u00fdch magnet\u016f, jako jsou infografiky, videa a podobn\u00e9 dal\u0161\u00ed formy vizu\u00e1ln\u00edho obsahu.<\/p>\n\n\n\n

P\u011bstov\u00e1n\u00ed zdroj\u016f<\/h3>\n\n\n\n

D\u016fle\u017eit\u00fdm krokem v marketingu je tak\u00e9 p\u00e9\u010de o potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Je t\u0159eba, abyste sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zaujali a investovali do nich, aby se zv\u00fd\u0161ila jejich \u0161ance na konverzi. <\/p>\n\n\n\n

Vizu\u00e1ln\u00ed obsah m\u016f\u017ee b\u00fdt velmi \u00fa\u010dinn\u00fd p\u0159i p\u00e9\u010di o potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, proto\u017ee poskytuje cenn\u00e9 informace ve snadno srozumiteln\u00e9m vizu\u00e1ln\u00edm form\u00e1tu.<\/p>\n\n\n\n

Zv\u00fd\u0161en\u00ed konverz\u00ed<\/h3>\n\n\n\n

Zv\u00fd\u0161en\u00ed po\u010dtu konverz\u00ed lze dos\u00e1hnout tak\u00e9 d\u00edky poutav\u00e9mu a u\u017eite\u010dn\u00e9mu vizu\u00e1ln\u00edmu obsahu. <\/p>\n\n\n\n

Pokud jsou va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci dob\u0159e vychov\u00e1v\u00e1ni a ch\u00e1pou hodnotu va\u0161\u00ed nab\u00eddky, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee se z nich stanou va\u0161i z\u00e1kazn\u00edci.<\/p>\n\n\n\n

Udr\u017eet si z\u00e1kazn\u00edky d\u00e9le<\/h3>\n\n\n\n

Je tak\u00e9 d\u016fle\u017eit\u00e9 vychov\u00e1vat z\u00e1kazn\u00edky t\u00edm, \u017ee jim nab\u00eddnete videon\u00e1vody a dal\u0161\u00ed formy vizu\u00e1ln\u00edho obsahu, aby si va\u0161eho produktu je\u0161t\u011b v\u00edce v\u00e1\u017eili. <\/p>\n\n\n\n

To v\u00e1m pom\u016f\u017ee zv\u00fd\u0161it m\u00edru udr\u017een\u00ed z\u00e1kazn\u00edk\u016f a sn\u00ed\u017eit m\u00edru jejich odchodu.<\/p>\n\n\n\n

Pokud v\u00e1s zaj\u00edm\u00e1, jak m\u016f\u017eete strategicky vytv\u00e1\u0159et vizu\u00e1ln\u00ed obsah, kter\u00fd v\u00e1m pom\u016f\u017ee p\u0159il\u00e1kat vysoce kvalifikovan\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky do va\u0161eho prodejn\u00edho trycht\u00fd\u0159e, pak jsme pro v\u00e1s p\u0159ipravili perfektn\u00ed sadu statistik infografik a vizu\u00e1ln\u00edho designu.<\/p>\n\n\n\n

D\u00edky t\u011bmto statistik\u00e1m pochop\u00edte, jak bude va\u0161e c\u00edlov\u00e1 skupina vn\u00edmat a konzumovat v\u00e1\u0161 obsah. <\/p>\n\n\n\n

D\u00edky t\u011bmto znalostem z\u00edsk\u00e1te n\u00e1skok p\u0159ed konkurenc\u00ed. Budete si moci l\u00e9pe pohr\u00e1t s barvami a vizu\u00e1ln\u00edm obsahem.<\/p>\n\n\n\n

V kone\u010dn\u00e9m d\u016fsledku z\u00edsk\u00e1te v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161\u00edte prodeje online. <\/p>\n\n\n\n

Z\u00e1rove\u0148 se stanete v\u016fd\u010d\u00ed osobnost\u00ed a z\u00edsk\u00e1te pov\u011bst \u0161pi\u010dkov\u00e9 zna\u010dky ve sv\u00e9m oboru.<\/p>\n\n\n\n

Zde je 46 statistik infografiky a vizu\u00e1ln\u00edho designu, kter\u00e9 byste m\u011bli zn\u00e1t.<\/h2>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n

Tak tady to m\u00e1te! <\/p>\n\n\n\n

V\u0161echny ohromuj\u00edc\u00ed statistiky o infografik\u00e1ch a vizu\u00e1ln\u00edm designu shrom\u00e1\u017ed\u011bn\u00e9 v nejv\u011bt\u0161\u00edm vizu\u00e1ln\u00edm zdroji na webu!!<\/p>\n\n\n\n

Nyn\u00ed jste si ji\u017e ud\u011blali p\u0159edstavu o tom, jak z\u00e1sadn\u00ed je vizu\u00e1ln\u00ed obsah pro zv\u00fd\u0161en\u00ed va\u0161eho online prodeje a r\u016fst va\u0161\u00ed profesn\u00ed nebo osobn\u00ed zna\u010dky.<\/p>\n\n\n\n

A\u0165 u\u017e jste obchodn\u00edk, gener\u00e1ln\u00ed \u0159editel nebo solopr\u016fmysln\u00edk, navrhov\u00e1n\u00ed poutav\u00fdch infografik a vizu\u00e1ln\u00edho obsahu m\u016f\u017ee zcela zm\u011bnit va\u0161i hru v online sv\u011bt\u011b. Ot\u00e1zkou tedy je, jestli se do toho pust\u00edte.<\/p>\n\n\n\n

Jak chcete do sv\u00fdch marketingov\u00fdch a prodejn\u00edch strategi\u00ed p\u0159idat vizu\u00e1ln\u00ed prvky? <\/p>\n\n\n\n

Jak vytvo\u0159\u00edte vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 obr\u00e1zky a infografiky, abyste upoutali pozornost c\u00edlov\u00e9 skupiny?<\/p>\n\n\n\n

Kter\u00e1 m\u00edsta, kam za\u0159ad\u00edte v\u00edce vizu\u00e1ln\u00edho obsahu, jsou ta, kter\u00e1 v\u00e1m pomohou konvertovat v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it prodej? Bude to v\u00e1\u0161 blog? Va\u0161e soci\u00e1ln\u00ed m\u00e9dia? Nebo reklamy?<\/p>\n\n\n\n

A ne, na tvorbu infografik a obr\u00e1zk\u016f si nemus\u00edte naj\u00edmat drah\u00e9 grafiky. <\/p>\n\n\n\n

Jsou to pouh\u00e9 v\u00fdmluvy, kter\u00e9 v\u00e1m mohou br\u00e1nit v dobyt\u00ed va\u0161\u00ed online prezentace.<\/p>\n\n\n\n

P\u0159ipom\u00edn\u00e1me v\u00e1m jednu ze statistik - 50% market\u00e9r\u016f pou\u017e\u00edv\u00e1 k tvorb\u011b vizu\u00e1ln\u00edho obsahu online grafick\u00fd n\u00e1stroj! <\/p>\n\n\n\n

I vy se m\u016f\u017eete p\u0159ipojit k t\u00e9to skupin\u011b a vytvo\u0159it si vlastn\u00ed grafiku v p\u0159ekvapiv\u011b kr\u00e1tk\u00e9m \u010dase.<\/p>\n\n\n\n

Intuitivn\u00ed n\u00e1stroj pro vizu\u00e1ln\u00ed n\u00e1vrh, jako je Mind the Graph, v\u00e1m pom\u016f\u017ee vytvo\u0159it vizu\u00e1ln\u011b atraktivn\u00ed a p\u0159izp\u016fsoben\u00e9 vizu\u00e1ly<\/a> od nuly. <\/p>\n\n\n\n

Budete moci snadno navrhovat p\u0159esv\u011bd\u010div\u00e9, poutav\u00e9 a profesion\u00e1ln\u011b vypadaj\u00edc\u00ed infografiky.<\/p>\n\n\n\n

Pokud si chcete usnadnit proces navrhov\u00e1n\u00ed, m\u016f\u017eete tak\u00e9 pou\u017e\u00edt r\u016fzn\u00e9 p\u0159edp\u0159ipraven\u00e9 \u0161ablony. Mind the Graph je cenov\u011b velmi dostupn\u00fd<\/a> a vyplat\u00ed se v\u00e1m.<\/p>\n\n\n\n

Pokud v\u00e1m tento \u010dl\u00e1nek p\u0159i\u0161el skute\u010dn\u011b cenn\u00fd a otev\u0159el v\u00e1m o\u010di, zva\u017ete jeho sd\u00edlen\u00ed na sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch, aby z t\u011bchto d\u016fle\u017eit\u00fdch statistik vizu\u00e1ln\u00edho designu mohli t\u011b\u017eit i ostatn\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"

Pokud ne\u017eijete v bublin\u011b, jist\u011b v\u00edte, \u017ee v dne\u0161n\u00ed dob\u011b v\u00edt\u011bz\u00ed vizu\u00e1ln\u00ed obsahov\u00fd marketing. A d\u00e1v\u00e1 to smysl. Ne\u017e se pono\u0159\u00edme do hloubky statistik tv\u016frc\u016f infografik a vizu\u00e1ln\u00edho designu, chci v\u00e1m polo\u017eit ot\u00e1zku. Zamyslete se nad n\u00ed. \u010cemu byste dali p\u0159ednost? T\u0159istastr\u00e1nkov\u00e9 knize pln\u00e9 [...]<\/p>","protected":false},"author":4,"featured_media":12111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,40,959,958,28],"tags":[51,816,964,775],"yoast_head":"\n46 Infographic and Visual Design Statistics - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"Knowing these infographic and visual design statistics can put you way ahead in the game. They help you plan, execute and optimize your brand's online imact through visual designs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindthegraph.com\/blog\/cs\/infografika-a-vizualni-design-statistika\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"46 Infographic and Visual Design Statistics - Mind the Graph Blog\" \/>\n<meta property=\"og:description\" content=\"Knowing these infographic and visual design statistics can put you way ahead in the game. They help you plan, execute and optimize your brand's online imact through visual designs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mindthegraph.com\/blog\/cs\/infografika-a-vizualni-design-statistika\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind the Graph Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-04T11:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T11:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2021\/01\/infographic-and-visual-design-statistics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1002\" \/>\n\t<meta property=\"og:image:height\" content=\"10104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabricio Pamplona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabricio Pamplona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"46 Infographic and Visual Design Statistics - Mind the Graph Blog","description":"Knowing these infographic and visual design statistics can put you way ahead in the game. 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