{"id":4594,"date":"2015-11-26T14:28:54","date_gmt":"2015-11-26T14:28:54","guid":{"rendered":"https:\/\/blog.mindthegraph.com\/?p=4594"},"modified":"2022-11-09T22:39:33","modified_gmt":"2022-11-10T01:39:33","slug":"6-things-you-should-know-about-drug-ads-a-graphical-guide","status":"publish","type":"post","link":"https:\/\/mindthegraph.com\/blog\/bg\/6-%d0%bd%d0%b5%d1%89%d0%b0-%d0%ba%d0%be%d0%b8%d1%82%d0%be-%d1%82%d1%80%d1%8f%d0%b1%d0%b2%d0%b0-%d0%b4%d0%b0-%d0%b7%d0%bd%d0%b0%d0%b5%d1%82%d0%b5-%d0%b7%d0%b0-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc\/","title":{"rendered":"6 \u043d\u0435\u0449\u0430, \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0437\u043d\u0430\u0435\u0442\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u043d\u0430 \u043d\u0430\u0440\u043a\u043e\u0442\u0438\u0446\u0438 [\u0433\u0440\u0430\u0444\u0438\u0447\u043d\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e]"},"content":{"rendered":"<h3><\/h3>\n<h3><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4607\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drugs.jpg\" alt=\"\u043d\u0430\u0440\u043a\u043e\u0442\u0438\u0446\u0438\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs.jpg 3000w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-300x200.jpg 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drugs-1024x683.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/h3>\n<h3><strong>1 - \u0412\u043a\u043b\u044e\u0447\u0435\u043d\u0438 \u0441\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0438<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u041c\u0438\u043b\u0438\u0430\u0440\u0434\u0438 \u0434\u043e\u043b\u0430\u0440\u0438 \u0441\u0435 \u0438\u0437\u0440\u0430\u0437\u0445\u043e\u0434\u0432\u0430\u0442 \u0437\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430 \u0441 \u0440\u0435\u0446\u0435\u043f\u0442\u0430, \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438 \u0437\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438, \u0438 \u043f\u043e\u0440\u0430\u0434\u0438 \u0442\u043e\u0432\u0430 \u043b\u0435\u043a\u0430\u0440\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0430\u0440\u0432\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u0432\u0440\u0435\u043c\u0435 \u0432 \u043e\u043f\u0440\u043e\u0432\u0435\u0440\u0433\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0438\u044f, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0432 \u043f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0434\u0438\u0430\u0433\u043d\u043e\u0437\u0430. \u0415\u0442\u043e \u0437\u0430\u0449\u043e \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f (\u0410\u041c\u0410) \u0438\u0441\u043a\u0430 \u0434\u0430 \u0437\u0430\u0431\u0440\u0430\u043d\u0438 \u0442\u043e\u0437\u0438 \u0432\u0438\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u0430\u043c\u043e \u0432 \u0421\u0410\u0429 \u0438 \u041d\u043e\u0432\u0430 \u0417\u0435\u043b\u0430\u043d\u0434\u0438\u044f \u0435 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438\u044f\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430 \u0441 \u0440\u0435\u0446\u0435\u043f\u0442\u0430 \u0438 \u043d\u044f\u043c\u0430 \u0434\u0430 \u0435 \u043b\u0435\u0441\u043d\u043e \u0442\u043e\u0432\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0434\u0443\u043c\u0430 \u0437\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u0438 \u0441\u0443\u043c\u0438. \u0415\u0442\u043e \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0446\u0438\u0444\u0440\u0438\u0442\u0435 \u0441\u0430\u043c\u043e \u0437\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f\u0442\u0430:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4598 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/drug-advertising.png\" alt=\"\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430\" width=\"636\" height=\"414\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising.png 636w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/drug-advertising-300x195.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>2 - \u041b\u0435\u043a\u0430\u0440\u0438\u0442\u0435 \u0438\u043c\u0430\u0442 \u043e\u0449\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043f\u0430\u0440\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4604\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/011.png\" alt=\"011\" width=\"598\" height=\"481\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011.png 598w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/011-300x241.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043c\u0438\u0441\u043b\u0438, \u0447\u0435 \u0432\u0441\u0438\u0447\u043a\u0438 \u0442\u0435\u0437\u0438 \u043f\u0430\u0440\u0438 \u0441\u0435 \u0445\u0430\u0440\u0447\u0430\u0442 \u0437\u0430 \u0445\u043e\u0440\u0430, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0438 \u043a\u0443\u043f\u044f\u0442 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430\u0442\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e, \u0438 \u0437\u0430\u0442\u043e\u0432\u0430 \u0442\u043e\u0432\u0430 \u0435 \u0441\u0430\u043c\u043e \u043c\u0430\u043b\u043a\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u0430 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0444\u0430\u0440\u043c\u0430\u0446\u0435\u0432\u0442\u0438\u0447\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u041f\u0440\u0435\u0437 2012 \u0433. \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442, \u043d\u0430\u0441\u043e\u0447\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043a\u044a\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435, \u0435 \u0441\u043f\u0430\u0434\u043d\u0430\u043b \u0434\u043e $3,47 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430, \u043d\u043e $24 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u0441\u0430 \u043f\u043e\u0445\u0430\u0440\u0447\u0435\u043d\u0438 \u0437\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430\u0442\u0430 \u0441\u0440\u0435\u0434 \u043b\u0435\u043a\u0430\u0440\u0438\u0442\u0435 \u043f\u043e \u043c\u043d\u043e\u0433\u043e \u043d\u0430\u0447\u0438\u043d\u0438, \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0438 \u043e\u0431\u0435\u0434\u0438 \u0438\u043b\u0438 \u043a\u0443\u0440\u0441\u043e\u0432\u0435 \u0437\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0432 \u043b\u0443\u043a\u0441\u043e\u0437\u043d\u0438 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0442\u0438 \u0438\u043b\u0438 \u043a\u0443\u0440\u043e\u0440\u0442\u0438. \u0422\u043e\u0432\u0430 \u0441\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u0432\u0434\u0438\u0433\u0430\u0442 \u043c\u043d\u043e\u0433\u043e \u0435\u0442\u0438\u0447\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438, \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \"\u0434\u0430\u043b\u0438 \u043b\u0435\u043a\u0430\u0440\u044f\u0442 \u043f\u0440\u0435\u0434\u043f\u0438\u0441\u0432\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u043e\u0442\u043e \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u043e \u0438\u043b\u0438 \u0442\u043e\u0432\u0430, \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u043e \u043e\u0442 \u0442\u043e\u0437\u0438, \u043a\u043e\u0439\u0442\u043e \u043c\u0443 \u0435 \u043a\u0443\u043f\u0438\u043b \u0441\u043a\u044a\u043f \u043e\u0431\u044f\u0434\"?<\/span><\/p>\n<h3><strong>3- \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043d\u0430 Big Pharma \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0441\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u041a\u0430\u043a\u0432\u043e \u0449\u0435 \u043a\u0430\u0436\u0435\u0442\u0435 \u0437\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442? \u0420\u0430\u0437\u0431\u0438\u0440\u0430 \u0441\u0435, \u0438\u043c\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0430 \u0441\u0443\u043c\u0430 \u043f\u0430\u0440\u0438 \u0437\u0430 \u043e\u0431\u0440\u044a\u0449\u0435\u043d\u0438\u0435 \u043a\u044a\u043c \u043b\u0435\u043a\u0430\u0440\u0438\u0442\u0435, \u0433\u043b\u0430\u0432\u043d\u043e \u0432 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0438\u0442\u0435 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0438 \u0447\u0440\u0435\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438. \u0429\u0440\u0430\u043a\u043d\u0435\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u043f\u043e-\u0434\u043e\u043b\u0443, \u0437\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u043d\u044f\u043a\u043e\u0438 \u0446\u0438\u0444\u0440\u0438:<\/span><br \/>\n<a href=\"http:\/\/www.pharmaphorum.com\/2012\/11\/Infographic-figure-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4599 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/010.png\" alt=\"010\" width=\"602\" height=\"456\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010.png 602w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/010-300x227.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4- \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0440\u0435\u0449\u0443 \u041d\u0418\u0420\u0414 = \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043f\u0435\u0447\u0435\u043b\u0438<\/strong><\/h3>\n<p><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4600 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/001.png\" alt=\"001\" width=\"621\" height=\"527\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001.png 621w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/001-300x255.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0422\u0430\u0437\u0438 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u0430 \u043d\u0438 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0441\u044a\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043d\u0430\u0443\u0447\u043d\u043e\u0438\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0430 \u0438 \u0440\u0430\u0437\u0432\u043e\u0439\u043d\u0430 \u0434\u0435\u0439\u043d\u043e\u0441\u0442, \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0438 \u043e\u0442 \u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0444\u0430\u0440\u043c\u0430\u0446\u0435\u0432\u0442\u0438\u0447\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u043e \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u044f \u0432\u044a\u0437\u043c\u043e\u0436\u0435\u043d \u043d\u0430\u0447\u0438\u043d: \u043d\u043e\u0440\u043c\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u0430 \u043d\u0430 \u0440\u0430\u0437\u0441\u0435\u0439\u0432\u0430\u043d\u0435 \u0441 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442. <\/span><a href=\"http:\/\/www.randalolson.com\/2015\/03\/01\/design-critique-putting-big-pharma-spending-in-perspective\/\" target=\"_blank\" rel=\"noopener\">\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043d\u0430 \u0420\u0430\u043d\u0434\u0430\u043b \u041e\u043b\u0441\u044a\u043d \u0437\u0430 \u043e\u0442\u043b\u0438\u0447\u043d\u0430\u0442\u0430 \u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f.<\/a><\/p>\n<p>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438\u0442\u0435 \u0438 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043a\u043b\u0430\u0441\u0430\u0446\u0438\u044f\u0442\u0430 \u0441\u0430:<\/p>\n<ul>\n<li>Samsung<\/li>\n<li>Intel<\/li>\n<li>Microsoft<\/li>\n<li>Google<\/li>\n<li>Toyota<\/li>\n<li>General Motors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u041a\u0430\u043a\u0442\u043e \u0432\u0438\u0436\u0434\u0430\u043c\u0435, \u0444\u0430\u0440\u043c\u0430\u0446\u0435\u0432\u0442\u0438\u0447\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430, \u0434\u043e\u0440\u0438 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0441 \u0434\u0440\u0443\u0433\u0438 \u0433\u043e\u043b\u0435\u043c\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438.<\/span><\/p>\n<h3><strong>5 - \u041d\u0430\u0439-\u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043d\u0438: \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430 \u0437\u0430 \u0435\u0440\u0435\u043a\u0442\u0438\u043b\u043d\u0430 \u0434\u0438\u0441\u0444\u0443\u043d\u043a\u0446\u0438\u044f<\/strong><\/h3>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2015\/03\/23\/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/003.png\" alt=\"003\" width=\"623\" height=\"445\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003.png 623w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/003-300x214.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0414\u0432\u0430 \u043c\u0435\u0434\u0438\u043a\u0430\u043c\u0435\u043d\u0442\u0430 \u0437\u0430 \u0435\u0440\u0435\u043a\u0442\u0438\u043b\u043d\u0430 \u0434\u0438\u0441\u0444\u0443\u043d\u043a\u0446\u0438\u044f - Cialis \u0438 Viagra - \u0437\u0430\u0435\u043c\u0430\u0442 \u0447\u0435\u043b\u043d\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0440\u0435\u0434 \u043f\u0435\u0442\u0442\u0435 \u043d\u0430\u0439-\u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043d\u0438 \u043c\u0435\u0434\u0438\u043a\u0430\u043c\u0435\u043d\u0442\u0430, \u0437\u0430\u0435\u0434\u043d\u043e \u0441 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0440\u0435\u0432\u043c\u0430\u0442\u043e\u0438\u0434\u0435\u043d \u0430\u0440\u0442\u0440\u0438\u0442 (Humira), \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u0431\u043e\u043b\u043a\u0430 (Lyrica) \u0438 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0442\u0438\u0432 \u043a\u0440\u044a\u0432\u043e\u0438\u0437\u043b\u0438\u0432\u0438 (Eliquis).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u0435 \u0434\u0430 \u0441\u0435 \u043e\u0442\u0431\u0435\u043b\u0435\u0436\u0438, \u0447\u0435 \u0412\u0438\u0430\u0433\u0440\u0430 \u0438 \u0421\u0438\u0430\u043b\u0438\u0441, \u0434\u0432\u0435 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430 \u043d\u0430 10 \u0433\u043e\u0434\u0438\u043d\u0438, \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0435\u0434\u043d\u043e \u043d\u043e\u0432\u043e \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u043e \u043a\u0430\u0442\u043e \u0415\u043b\u0438\u043a\u0432\u0438\u0441.<\/span><\/p>\n<h3><strong>6- \u0414\u0430 \u0445\u0430\u0440\u0447\u0438\u0448 \u043f\u043e\u0432\u0435\u0447\u0435, \u0434\u0430 \u0436\u0438\u0432\u0435\u0435\u0448 \u043f\u043e-\u043c\u0430\u043b\u043a\u043e<\/strong><\/h3>\n<p><a href=\"http:\/\/www.economist.com\/news\/21678669-americas-big-spending-health-care-doesnt-pay\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4602\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2015\/11\/004.png\" alt=\"004\" width=\"603\" height=\"334\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004.png 603w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2015\/11\/004-300x166.png 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u0442\u0440\u0430\u043d\u0430\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u043e\u0442\u0434\u0435\u043b\u044f \u043d\u0430\u0439-\u043c\u043d\u043e\u0433\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 \u0437\u0434\u0440\u0430\u0432\u0435\u043e\u043f\u0430\u0437\u0432\u0430\u043d\u0435, \u0435 \u0421\u0410\u0429, \u043d\u043e \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0432\u044a\u043f\u0440\u043e\u0441 \u0437\u0430 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u043d\u0430 \u0436\u0438\u0432\u043e\u0442\u0430, \u0442\u044f \u043e\u0441\u0442\u0430\u0432\u0430 \u043f\u043e\u0434 \u0441\u0440\u0435\u0434\u043d\u043e\u0442\u043e \u043d\u0438\u0432\u043e \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0441 \u0434\u0440\u0443\u0433\u0438 \u0431\u043e\u0433\u0430\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 (\u041e\u0418\u0421\u0420), \u043a\u0430\u043a\u0442\u043e \u0441\u0435 \u0432\u0438\u0436\u0434\u0430 \u043f\u043e-\u0433\u043e\u0440\u0435.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 The Economist:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0437 2013 \u0433. \u0410\u043c\u0435\u0440\u0438\u043a\u0430 \u0435 \u043f\u043e\u0445\u0430\u0440\u0447\u0438\u043b\u0430 \u0441\u0440\u0435\u0434\u043d\u043e $8 713 \u0435\u0432\u0440\u043e \u043d\u0430 \u0447\u043e\u0432\u0435\u043a - \u0434\u0432\u0430 \u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u043f\u044a\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0441\u0440\u0435\u0434\u043d\u043e\u0442\u043e \u0437\u0430 \u041e\u0418\u0421\u0420. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430 \u0441\u0440\u0435\u0434\u043d\u0438\u044f\u0442 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0435\u0446 \u0443\u043c\u0438\u0440\u0430 1,7 \u0433\u043e\u0434\u0438\u043d\u0438 \u043f\u043e-\u0440\u0430\u043d\u043e \u043e\u0442 \u0441\u0440\u0435\u0434\u043d\u0438\u044f \u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0438\u043d \u043d\u0430 \u041e\u0418\u0421\u0420.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u041d\u0435 \u043a\u0430\u0437\u0432\u0430\u043c, \u0447\u0435 \u0438\u043c\u0430 \u0440\u0435\u0430\u043b\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u043c\u0435\u0436\u0434\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430 \u0437\u0430 \u0435\u0440\u0435\u043a\u0446\u0438\u044f \u0438 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0436\u0438\u0432\u043e\u0442\u0430, \u043d\u043e \u043d\u0435 \u043c\u043e\u0433\u0430 \u0434\u0430 \u043d\u0435 \u0441\u0438 \u043f\u043e\u043c\u0438\u0441\u043b\u044f, \u0447\u0435 \u0421\u0410\u0429 \u043e\u0442\u0434\u0435\u043b\u044f\u0442 \u0442\u0432\u044a\u0440\u0434\u0435 \u043c\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0438 \u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0435\u0434\u0438\u043d \u0432\u0438\u0434 \u043b\u0435\u0447\u0435\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u043d\u0435 \u0435 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0436\u0438\u0432\u043e\u0442\u043e\u0441\u043f\u0430\u0441\u044f\u0432\u0430\u0449\u043e, \u043a\u043e\u043b\u043a\u043e\u0442\u043e \u041c\u0430\u0440\u0432\u0438\u043d \u0413\u0435\u0439 \u043d\u0438 \u043a\u0430\u0440\u0430\u0448\u0435 \u0434\u0430 \u0432\u044f\u0440\u0432\u0430\u043c\u0435: \u0441\u0435\u043a\u0441\u0443\u0430\u043b\u043d\u043e\u0442\u043e \u043b\u0435\u0447\u0435\u043d\u0438\u0435.<\/span><a href=\"https:\/\/blog.mindthegraph.com\/scientific-presentation\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5729 size-medium\" src=\"https:\/\/blog.mindthegraph.com\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png\" alt=\"\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430\" width=\"300\" height=\"120\" srcset=\"https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-300x120.png 300w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly-1024x410.png 1024w, https:\/\/mindthegraph.com\/blog\/wp-content\/uploads\/2016\/06\/stop_ugly.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1 - \u0441\u0442\u0430\u0432\u0430 \u0434\u0443\u043c\u0430 \u0437\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0438 \u041c\u0438\u043b\u0438\u0430\u0440\u0434\u0438 \u0434\u043e\u043b\u0430\u0440\u0438 \u0441\u0435 \u0445\u0430\u0440\u0447\u0430\u0442 \u0437\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u043b\u0435\u043a\u0430\u0440\u0441\u0442\u0432\u0430 \u0441 \u0440\u0435\u0446\u0435\u043f\u0442\u0430, \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438 \u0437\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438, \u0438 \u043f\u043e\u0440\u0430\u0434\u0438 \u0442\u043e\u0432\u0430 \u043b\u0435\u043a\u0430\u0440\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0430\u0440\u0432\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u0432\u0440\u0435\u043c\u0435 \u0432 \u043e\u043f\u0440\u043e\u0432\u0435\u0440\u0433\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0438\u044f, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0432 \u043f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0434\u0438\u0430\u0433\u043d\u043e\u0437\u0430. \u0415\u0442\u043e \u0437\u0430\u0449\u043e \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f (\u0410\u041c\u0410) \u0438\u0441\u043a\u0430 \u0434\u0430 \u0437\u0430\u0431\u0440\u0430\u043d\u0438 \u0442\u043e\u0437\u0438 \u0432\u0438\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0415\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u0421\u0410\u0429 \u0438 \u041d\u043e\u0432\u0430 \u0417\u0435\u043b\u0430\u043d\u0434\u0438\u044f \u0440\u0430\u0437\u0440\u0435\u0448\u0430\u0432\u0430\u0442 [...]<\/p>","protected":false},"author":11,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[959,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things you should know about drug ads [a graphical guide] - Mind the Graph Blog<\/title>\n<meta name=\"description\" content=\"How Big Pharma is spending its marketing money, mainly in prescription drug ads\" \/>\n<meta name=\"robots\" content=\"index, follow, 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